According to the latest announcement of the official wechat public account of the poison app, the brand upgrade of the poison app was started at 0:00 on January 1, and its name was changed to "dewu". According to reports, the purpose of the name change is to make the brand name more clearly oriented and reduce the memory cost of users for brand upgrading as much as possible. In addition, poison app said that this time, it is only limited to brand name upgrade, and the positioning direction and service process of business level are not adjusted. The two core services of dewu app after its name change are still authentic fashion e-commerce and fashion life community.
On the other hand, the company will continue to conduct in-depth management based on a strong centralized platform, so as to ensure a fair trading mechanism, multiple identification, piece by piece inspection, and dedicated and efficient customer service communication. In fact, in August 2019, several domestic fashion e-commerce companies, including dewu app, nice and bullfighting, have fallen into the shoemaking storm one after another. Zhaoyang, the external communication director of dewu app, said in an interview with the media that dewu app is eliminating shoe speculation by upgrading and optimizing the platform governance measures and improving the platform compensation mechanism to protect the rights and interests of both parties.
At present, dewu app is continuously introducing head sports trendy brand brands, including Luo Zhixiang, Wang Feng, Chen he, Xue Zhiqian, Li Chen, Li cansen and other stars to officially settle in with their main brands. According to Tianyan data, dewu app has successively obtained US $50 million investment from price capital, Gaorong capital and Sequoia Capital in China in 2019, as well as a round of financing from DST global.
Source: Beijing business daily Author: Zhao review, he Qian