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The State Administration Of Market Supervision Notified 15 Batches Of Unauthorized Children'S Shoes Products Related To O-Benzoic Acid Two Formic Acid.

2020/1/7 10:32:00 0

Warrior

At the beginning of 2020, once the light of domestic goods returned, it became a big somersault.

In December 31, 2019, the official website of the State Administration of Market Supervision announced the list of products and enterprises that failed to be supervised by state supervision and inspection in 2019 on the 51 kinds of product quality, such as children's shoes. Among them, samples of WZ-9047 shoes produced by Shanghai Huili Shoes Co., Ltd. were found to contain two phthalate esters.

O-benzoic acid two is also called plasticizer. It is mainly used for PVC materials, making polyvinyl chloride plastic from hard plastic to elastic plastic, and plays a role as plasticizer. But at the same time, it also has serious harm to the health of human body. For example, it can lead to "feminization" of boys, cause reproductive diseases, or cause precocious puberty in children.

In addition, on the platform of Zhi Yu and WeChat public number, the topic of the design of copying shoes from other brands is in the ascendant.

One of the development ideas of Huili shoes industry is "promoting health", but now how can we go further into the rebound of plasticizer?

The quality of the children's shoes is not up to standard, and the official has not made any explanation.

On these two days, I went back to micro-blog hot search. Along with the hot search, the children's shoes samples contain children's precocious ingredients. At present, this topic has read 130 million in micro-blog.

The source of this topic is a briefing by the State Administration of market supervision and administration.

In December 31, 2019, the official website of the State Administration of market supervision notified the state supervision and spot checks on the quality of 51 products such as children's shoes in 2019. Of the 90 batches of children's shoes produced by 90 enterprises in 4 provinces (cities), 15 batches of products were unqualified, and the rate of unqualified examination was 16.7%. The unqualified items relate to o-benzene two formic acid ester, total heavy metal (arsenic, lead and cadmium), wear resistance and outsole hardness of the outsole. It involves brands such as Hui Li, blue cat, and so on.

Among them, the quality inspection of WZ-9047 shoes produced by Shanghai Huili Shoes Co., Ltd. is not qualified, the specification is 230 (2.5), the production date is 2019.7.6, the number is WZ-904701, and the unqualified item is two phthalate.

The weekly news reporter combed that there were 8 batches of other brands of products that also failed to meet the phthalate two formic acid project.

Later, the new weekly media reporter at Taobao's children's shoes flagship store asked whether the customer service was available and whether they had sold WZ-9047 children's shoes. Its customer service responded, "our shop's shoes are all quality inspection products. We will not sell unqualified shoes to customers.

At noon this afternoon, the new media reporter called the Huili shoe industry on the matter. A guard who claimed to be the shoe industry said, "this is not our return. Please consult the comprehensive office, and consult with them." After calling the comprehensive office, a male worker said he would wait for the director of his office to answer the question, but the director is in a meeting now. When the reporter asked the director to finish the meeting, whether there was an official announcement on that day, the male worker replied, "you don't need to ask me, I will not tell you anything." That is to say, hang up the phone.

As of press release, the shoe industry has not yet made a public statement on the matter.

Plasticizer can cause precocious puberty in children

O-phthalic acid two, commonly known as plasticizer, is declared by the WHO as an environmental hormone. It can play a role similar to estrogen in human and animal, and can interfere with endocrine.

In a paper published in CSCD core journal in 2013, it was mentioned that the dissolution rate of o-benzoic acid two is more than that of safety, which can harm the liver and kidneys of children.

In addition, another danger to parents is that this substance can lead to "feminization" of boys and precocious puberty in children.

Zhu Yi, an associate professor at the school of food science and Nutritional Engineering, China Agricultural University, said it is generally believed that children, especially the male fetuses still in their mothers, may be more susceptible to plasticizer damage than the general population. When plasticizer enters the fetal body through maternal blood, it can interfere with and inhibit the development of male reproductive system. At present, although human toxicity data are not enough, there is a worldwide consensus on abandoning and abandoning it.

Plasticizer enters the body in a variety of ways. It can enter the body through digestive system, respiratory system and skin contact.

But she also said that children usually wear socks and wear shoes, exposing them to the body through their feet.

The new media reporter of times weekly noted that Beijing had also discovered 6 kinds of toys, o-benzoic acid two formic acid exceeding the standard. They are a variety of "Shantou music" toy company of Shantou Chenghai golden Toys Co., Ltd.

But in this incident, Huili shoes industry is particularly concerned because of its popularity and sales.

"Soil flavor" change tide card

As an old shoe enterprise founded in 1927, the power shoe has won the favor of consumers for its excellent quality and reputation. It has been praised as the first brand of Chinese sports shoes, and even become the youth memory of a generation.

Since 50s, Huili has become the first choice for Chinese sports industry. In October 1956, Hui Li developed the 565 classic basketball shoes for the national basketball team to participate in the Olympic Games. In 1981, the Chinese women's volleyball team won the third world cup with their back shoes. At that time, we could see the professional shoes of Hui Li in the feet of many national athletes.

At that time, put on a pair of back shoes, you are the most beautiful child in the street.

Data show that in 70s and 80s twentieth Century, the highest sales volume reached 800 million yuan in the year of Huili. But as Adidas, Nike, CONVERSE and other brands entered the Chinese market in 90s, Lining, Anta and other brands began to rise. Under the double attack, the market position of Hui Li began to decline.

The aesthetic orientation of young people has changed greatly. Shoes are no longer a simple tool for protecting feet. They can not maintain market position only with low price and good practicality. They also get "foreign flavor" on their feet.

Since 1994, seven factories of rubber shoes company have been closed at the speed of one year. In February 2000, the last remaining force was also declared bankrupt by Shanghai Huili shoe general plant, which was officially shut down.

Fortunately, the "Hui Li" trademark was transferred to Shanghai Huayi (Group) company, and was invested by Huayi (Group) 80% and the operator group invested 20%. The Shanghai Hui Li Shoes Co., Ltd. was jointly established. At the end of 2006, 20% of the operators withdrew from the company, and the company became the exclusive investment company of Huayi Group.

The advantage is long gone, and the sales volume of Huili is quite weak compared with other competing products. "Local flavor" sneakers are gradually away from people's vision.

But turning around is coming, no one can predict.

In 2008, the Hollywood star Orlanndo Bloom, who was playing the "Lord of the rings" and "Pirates of the Caribbean", wore a pair of "little white shoes" in New York's "I love you" in Manhattan.

It had nothing to do with the force back, because the elf prince wore the "leap" shoes of the back competition. But for a while, "Hollywood stars wear back shoes" discussion is very loud.

Although GUI Cheng Gang, executive director of Shanghai Hui Li Shoes Co., Ltd., responded in an interview with "First Financial Daily", this is not a marketing event that Huili has actively planned. But until now, many people mistakenly believe that the elf prince was wearing back shoes.

The second turning point was during the same Olympic Games in Beijing. Foreign dignitaries such as the Belgian crown prince and the Deputy Prime Minister of Denmark came to the Beijing commercial building to purchase the Chinese national product rebound shoes. This time, of course, we must seize the opportunity to create momentum.

After the fermentation of these two events, the negative image of the "rubber shoes that Chinese people can not see" suddenly become "the light of Chinese products that foreigners love".

Since 2008, the sales volume of Huili has been booming. Photos of celebrities in the entertainment news are often seen. Along with this momentum, the new models launched every year have developed more than 200 series and more than 5000 styles. In 2015, the sales volume of Huili products in the market reached about 60 million.

From 2010 to 2015, the total sales revenue and profit of Hui Li increased by 28% and 33% respectively, and the number of sales of 180 million pairs was achieved. It has been reported that the force has reached thousands of stores. Among them, the fashion boutique monopoly has entered some of the first tier business circles in big cities, and the price of the 2 year old shoe has reached 50 euros, rising by more than 25 times.

  The light of domestic goods has changed to plagiarism.

In the years when Huili was hot, all kinds of "Shanzhai" returns on the market quietly appeared.

However, "people will eventually become their most annoying look". In the past two years, Huili has changed from the infringed party to a suspected plagiarism and tort party.

Looking at the shoes sold in the official flagship store of Hui Li, many shoes have the shadow of brands such as Adidas (Adidas), Vans (CONVERSE), CONVERSE (Converse), and ghost mound tiger (Onitsuka Tiger).

But the price of the back force is very low, for example, two pairs of shoes with similar styles. The official flagship store of CONVERSE sells for 569 yuan, while the official flagship store sells at a price of only 69 yuan.

Back to the sight of the masses, the netizens claim that they are pulling the sales volume together by "plagiarism". On the basis of low prices, Taobao's official flagship store has a monthly price of 89.9 + 10 thousand +.

In addition, even if Hui is often Tucao "Shanzhai", "plagiarism", but the weekly newspaper new media access to China's referee document network found that in recent years, only a copyright infringement, infringement disputes.

According to the ruling issued by the Chinese referee's website in September 5, 2019, the Mocmoc mousse moss art works were used in the infringing products produced by the Huili shoe company without authorization and without payment. The court ordered the production and sale of the "Mocmoc mousse mousse" artworks to be stopped immediately, and together with the other two defendants, the compensation amount was 60 thousand yuan.

In fact, the low price of "plagiarism" is the main reason for the insufficient motivation of domestic shoe brand innovation.

China business newspaper quoted Wang Jinhua, a lawyer, as saying: "the definition of plagiarism in the public sense and legal plagiarism are different. In the legal sense, if it is identified that the shoes of Huili and other main bodies have been applied for protection and the appearance patents are similar, Huili is suspected of infringement.

Conversely, even if there are plagiarism, generally do not identify infringement. That is to say, if the big sports shoes are not applied for and protected, then it will not be easy to safeguard their rights. The important point is that the application is regionally restrictive and must be obtained in China, such as the patent protection of a shoe in the United States, which is not recognized in China. "Nike"

Remember that the big words in the middle of the main page of the official website are particularly conspicuous: "traditional handicrafts, the spirit of the builders."

The design of other brands and the unqualified plasticizer of children's shoes seem to be hard to say "artisan spirit".

Source: the times weekly Author: cat uncle Mi min

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