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Top Ten Designer Yuan Guihua: Let High-End Fashion Integrate Into The Public Life

2020/1/7 12:21:00 69

Yuan GuihuaShenzhen Fashion Designers Association

"Discover the beauty around us, discover the beauty of life, lead you to find the best in yourself, and let the high-end fashion into the public life". This is the brand spirit connotation that designer Yuan Guihua hopes to convey to the public with the theme of "freshman" fashion show.

Designer Yuan Guihua

Yuan Guihua is the creative director of Shenzhen Hou Xiu clothing Limited company. He has more than 10 years experience of domestic front-line brand and rich experience of brand operation, and has set foot in many fields such as fashion design, textile design, plane multimedia and so on. He revealed that the brand new concept of the new season is to find a balance between contradictions and conflicts, to explore the blending of modern and classic, revival and modern design. "We have made some technological innovations in traditional materials, reproduced lace elements and plain cotton texture, and ingenious technology and structural design to show the theme of this season - new students, hoping to bring new things to the common things through interesting ways."

Yuan Guihua's design works

Yuan Guihua is quite good at simple and structured design. He thinks such clothes are the most inclusive and easy to be accepted by the public without losing their fashionable taste. The simple and smooth profile does not lose some ingenious design. "These designs have won the praise of customers, the market viscosity of products is high, and the maximum single season is about two hundred thousand."

In his view, unlike other categories, clothing design is aimed at meeting the needs of customers. Today, the concept of consumers has changed, and gradually shifted from social identity and consumption symbols to self expression. Fashion design is not only a style design, but also a lifestyle design. For Yuan Guihua, clothing is a serious attitude towards life, and it hopes to improve the shaping of personal personality through the carrier of clothing.

Yuan Guihua's design works

He thinks that the height of clothing design has two aspects, one is the dominant height, one brand is brought from the primary to the four fashion week, the other is the hidden height. What does a brand bring to the customer? The importance of brand value is more important. "For an original designer, if we want to achieve these two heights, we must first solve the problems of survival, and then we should improve our internal strength."

Yuan Guihua's design works

At present, the garment industry has entered a new era of comprehensive transformation and upgrading. What is the future development trend of the original design? Yuan Guihua believes that the clothing industry is now facing a serious problem of homogenization of products. Today, with the rapid development of information explosion and dissemination, the advantages of original designers no longer exist. This requires designers to reconstruct their thinking system, go deep into customer groups, and start a series of development and design work from customers. "The innovation and development of the garment industry can not be separated from the customer group. No matter how the transaction mode is changed, the core thing is the product itself. We should use the new technologies such as mobile Internet, AI and so on to build a bridge between consumption and consumption, and provide better products, more convenient services to meet the changing needs of customers.

Yuan Guihua's design works

He said that Shenzhen is at the heart of the Greater Bay area of Guangdong, Hong Kong and Macao, and will be more open and diversified. With the development of the bay area, the degree of globalization will be even higher. Against this background, the fashion industry must go out and take the lead and grow together with the bay area. "In the near future, there will be a Chinese fashion brand with worldwide influence. I am lucky to be one of them. I hope that China (Shenzhen) International Fashion Festival will have more influence and gather more relevant professionals to make designers' products better landing.

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