In January 11th, Nike announced in the official public address that the Jordan brand officially launched a new women's series dress, the main design of the bold flying suit suit, combined with the current street fashion style, bringing a series of cut design avant-garde clothing products including body clothing.
Andrea Perez, general manager of Jordan brand women's series, said, "the sales of Jordan brand women's products reached a three digit growth in the last fiscal year, reflecting the growing demand for women's exclusive footwear and apparel products."
It is understood that before the Jordan brand has launched a series of products involving women's shoes, and has won the recognition of female consumers. As of the 2020 quarter of November 30th, the Nike group's sales grew by 10% to 10 billion 300 million US dollars over the same period last year, while net profit rose 32% to 1 billion 100 million US dollars, with a gross margin of 44% at the rate of 10%. The Jordan brand also turned around in two years, and for the first time in the second quarter of 2020, it entered the $1 billion club.
The industry believes that the launch of this series of women's exclusive clothing marks the Jordan brand's commitment to providing products for female consumers, and integrates the concept of "flying" into the exclusive daily wear of women.
According to the plan, Jordan Brand Women's clothing will be sold in some domestic stores in February 1st. In February 14th, the Jordan brand women's series will be on sale in Jordan.com.
Source: Beijing Commercial Daily, author: Lan Zhaohui