Involved in the company's controlling shareholder's illegal external guarantee, ST's modern fashion group Limited by Share Ltd (hereinafter referred to as "ST modern") announced today (January 20th) evening that it expects net profit loss in 2019 to be 1 billion yuan -15 billion, compared with 27 million 850 thousand yuan in the same period last year.
Public information shows that the modern Boulevard is a company that has more cooperation with European and American international brands. The global fashion brand terminal stores operated by the company have already covered the high-end core retail business circle of the first tier and second tier cities. As of June 30, 2019, the company has obtained the authorization of Samsonite, GGivenchy, VERSUS, PAUL&SHARK, VALENTINO, GUCCI, Yves Saint Laurent, Kenzo, LANVIN, Laurent, Kenzo, LANVIN, ",", ",", ",", "," and "fragrant" brand. At the same time, the company has fully integrated the international brand DIRKBIKKEMBERGS of cross-border mergers and acquisitions.
At present, the private brands run by modern Avenue include CANUDILO, CANUDILO H HOLIDAYS and DIRK BIKKEMBERGS.
CANUDILO brand has become one of the most influential and famous senior men's clothing brands in China. Its brand positioning is high-end business men's clothing. Its target customers are middle and high income groups between 40 and 56 years old, with its twenty years of brand precipitation and artistry and quality.
CANUDILO H HOLIDAYS is the younger brand of men's clothing, positioning elegant and light luxury, paying more attention to the fashion demand of consumers around the age of 30, and forming differentiated product positioning with CANUDILO. The product design is more innovative, and the version is more self-contained to meet the new generation of consumers' diversified and personalized needs.
DIRK BIKKEMBERGS was designed and developed by Dirk Bikkembergs, a member of the Antwerp group of six members of the avant-garde designer group. In 1987, the product was first released. The brand is designed with the core values of simplicity, courage and self perfection. The football elements run through all kinds of products. In 2003-2005, it designed the football apparel for Italy international Milan football club and the Slovenia national football team for 2009-2010 years, and sponsored the 2018 World Cup Russian dress.
As of June 30, 2019, there were 289 stores in the boulevard boulevard, 195 Direct stores and 94 franchised stores, including 229 brand stores in CANUDILO, 2 DIRK BIKKEMBERGS brand stores, and 54 other international brand stores.
Financial reports show that in the first three quarters of 2019, the operating income of modern Avenue was 961 million yuan, an increase of 36.91% over the same period last year. The net profit attributable to shareholders of the parent company was -0.25 billion, up 67.72% over the same period last year.