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Film And Television Companies Find The Way: When The Shuffle Period Is Encountered, The Group Stops.

2020/2/5 9:14:00 2

Film And Television CompanyShuffle PeriodDrama Group

The entire film and television industry is full of anxiety.

"In those two days, many small companies are looking for me. They look forward to seeing the direction." On the evening of February 3rd, executives of film and television listed companies told reporters on twenty-first Century economic report. In January 31st, the China Federation of radio, film, television and social organizations, the television production committee and the actor Committee, jointly issued a notice to stop all films and TV plays during the outbreak of the new coronavirus infection. Immediately, the national drama group stopped.

"Many of the preparatory groups have been shut down, and many of them may not be able to afford the high cost of the delay. Hengdian has already sold two stores directly. In February 4th, the owner of a medium-sized film and television equipment company in Hengdian said. His related businesses are also in a state of downtime.

At present, the most important problem in the industry is to determine the return date, but there is no solution.

All sides are making the worst plan. The executives of listed companies said that the return to work in June was the relatively safe period they considered. "The drama group costs a lot of money every day. For the big drama, the more important is the conflict of star schedules and the high cost of overtime." He said.

But for the return time, there are also various controversies in the industry. The head of a film and television production company of a state-owned film group stressed that the epidemic will not be delayed for so long. "We must be earlier than this time."

In an interview with the economic report reporters in twenty-first Century, the core members of the industry, including the screenwriter group, the film and television company and the production company, all gave different statements, from February to March. However, all sides said they should be prepared for the worst possible.

There are opportunities in difficulties. The executives of listed companies believe that the industry has pressed the pause button and has more space to polish their works. Besides, the elimination of some small companies is conducive to the overall industrialization of the industry. "We have plans in short plays, interactive dramas and sub ledgers. During this period, we can make solid preparations." At the same time, the upstream stagnation also gave a chance to broadcast the episode which was previously unable to be released because of being squeezed. The industry generally agreed that this is a window period.

In addition, with the strong beating of the bytes, the layout of the movie Spring Festival, the happy media, the embarrassing mom online issue, the whole industry is looking forward to the byte beating to bring changes to the film and television industry. "They are more than drama. They must be a system. They are opportunities for everyone." Many people in the industry expressed similar views.

In January 31st, the China Federation of radio, film, television and social organizations, the television production committee and the actor Committee, jointly issued a notice to stop all films and TV plays during the outbreak of the new coronavirus infection. Visual China

Pressure test

Since January 25th, with the spread of the epidemic across the country, Xiangshan film and television city and Hengdian film and television city have issued a notice that it is closed to the outside world. Affected by this, many national theatre groups stopped shooting. The first stop was the "big river 2", which was released in the midday sun. According to the publicity information, the drama is only in the middle of the shooting. Later, the group of "thank you doctor" produced by Jiaxing media, and the video gallery in Chongqing, also released a stop shoot announcement in Zhejiang.

In January 27th, the blockbuster project of Hua Tze, Zhao Liying and Wang Yibo, the TV play "Fei" also released the announcement of the group's suspension of the shooting, which was filmed in Hengdian film and television city. The famous producer is now at micro-blog, saying that the new TV drama "Chuan" has been suspended.

Hengdian film and television city group 01.14-01.21 shows a total of 31 episodes including "Fei" and "Qing Ya Ji". At present, all projects have been closed down.

"In the second half of 2019, business was better than in the first half of the year, seeing that the film and television industry is expected to recover, and now there is an epidemic. Early spring turned into winter. " The boss of the Hengdian equipment company sighed with emotion.

More worrying than stopping shots is that the recovery time is uncertain. In January 31st, the Hengdian film city and the Hengdian film and television actors guild joined the Hengdian film and television industry gathering area. The news showed that Hengdian film and television city stopped shooting from January 28th and started to wait for relevant government departments to notify. At the same time, all shooting bases and studio costs of the Hengdian film and TV studios are completely free during the stop shooting period; the crew members' rooms in Hengdian's movie city are halved. During the time of filming, he provided a $300 rent subsidy and a living allowance of $200 per month to the actor guild actors in Hengdian.

Under these circumstances, all families are doing stress tests. "We think the time for safety is in June, and of course, everyone is looking forward to a faster start." The listed company has high pipeline.

In twenty-first Century, the economic report reporters learned from many sources that the cost of the drama itself was expensive. The daily maintenance cost of the large project was in the 7 figure. In addition, the direct result of the shooting delay was delayed delivery and receivables. Many film and television industry upstream and downstream core reporters have confirmed to reporters that with the online traffic peaked, video platform payment cycle is also stretched, deferred payment into the industry norm.

For big companies, the greater pressure comes from the precious stars. "First line projects can use a few stars, they are very tight schedule, will not wait for others. This will cause chain effect. The star overdue fee is not expensive, and there is a conflict between the shooting time of the project. This will lead to the delay of all projects, and each of them will bear financial pressure. We call on the industry to solve this problem together. The listed company executives said.

Of course, the temporary blank period will also help to solve the "barrier lake" situation of the previous episodes. "We can choose more in front of us." In the August 2019 earnings call conference, Iqiyi founder Gong Yu did not deny that Iqiyi did not lack broadcasting works.

Dormancy period

Stopping time or short or long is also a buffer period for practitioners.

"As the social atmosphere tends to be fast paced and relatively heavy now, we are ready to make breakthroughs in the relaxed short play, and have worked with the video platform for cooperation." The executives of listed companies revealed that he had many short drama projects on hand.

On the other hand, in the cold winter, the income and risk sharing drama has become increasingly popular. According to Iqiyi's disclosure of data, as of October 31, 2019, the drama "qianqianqianjin" accounts for the amount of broken 60 million, the same year, the highest score of the whole network. "Love seeking addiction" accounts for more than 20 million of the total amount in the sowing period.

At the end of 2018, Geng Danhao, senior vice president of Iqiyi, told the twenty-first Century business news reporter that the proportion of net drama producers and platforms has increased from original 5:5 to 7:3. He also admitted that in terms of quantity, Iqiyi had more than half of the accounts, but from the perspective of content cost, copyright dramas still took the lead.

At that time, the biggest obstacle for Iqiyi to split the accounts was that the movie giant holding the head project was not willing to split the bill. But as the industry changes, the attitude of film and television companies has changed. "Before video platform members have limited income, the market capacity of the account itself can not be reduced to big projects. With the improvement of the revenue structure of the video platform, we will increase the input of the Sub Ledger play." The listed company executives said.

Interactive drama is also a promising direction in the industry, but there are many problems. Wu Jinmin, who was the founder of dance knife, told the twenty-first Century economic report reporter that the industry standard was missing, and the platform was self governed. The broadcast mode was not compatible, and directly increased the cross platform cost of interactive video content. "Many platforms do not even have direct contacts." In 2019, the dance cutter launched an interactive movie, the deep sea.

In addition, the bypassing jump into the movie festival also brings impact to the film and TV industry chain. In fact, the short video area where the byte jump is currently the leading position, though it can be expanded at high speed with the "star effect + fast replication + virus propagation" mode, but the retention rate is low, and users can not stay on the short video platform for a long time. The short video revenue mode is mainly advertising, and the cash flow channel is relatively simple. Long video can get user income from the long tail content and advertising revenue, and the cash flow channels are more diverse and more durable.

As a result, the industry is full of anticipation of bytes jumping into movie and TV series. "Byte beating has no boundaries. The core is algorithm, which improves the efficiency of information matching through the pre action of content, which is the overall underlying logic of byte jumping products." Some investors analyzed the twenty-first Century economic report reporter.

The video industry expects bytes to jump into the game, and more is expected to bring new increments to the industry, not just simple channels. However, many film and television companies have admitted to reporters that the current byte beating has not yet been widespread in the expansion of film and television industry, the industry is more curious.

 

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