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Logistics Disrupted Sellers Electric Giants "Red Packets" To Help Start

2020/2/12 8:11:00 2

LogisticsSellersElectricity ProvidersGiantsRed Packets

Since the outbreak of the new crown pneumonia, logistics and the third party service industry bear the brunt. Many e-commerce platform businesses, facing unprecedented pressure and test.

"What I want most now is to resume work at an early date, but the problem is that the warehouse can not be shipped, because the relevant departments will not approve the application, and think that we are not local enterprises, and do not undertake the responsibility of approving the commencement." In February 11th, Chen Dengfeng, vice president of high end home brand sleep, was very helpless when interviewed by the economic report reporters in twenty-first Century. Because the delay in delivery resulted in poor user experience on the Internet, it also brought bad reviews to the brand. This restriction also makes product sales stagnate.

This is not a single seller's encounter, but a collective predicament of the industry. In order to alleviate the pressure of survival of SMEs, e-commerce platforms have launched a series of initiatives to help businesses develop. In February 10th, Alibaba group and ant gold clothing group announced six measures, including the reduction and exemption of platform businesses' operating expenses, the provision of interest free low interest loans, the opening of flexible jobs, and the delivery of express logistics, etc., to assist the development of small and medium-sized enterprises. Jingdong, many spells and so on have also introduced subsidy measures.

With the further deepening of the campaign against epidemic disease, the orderly resumption of normal production and the protection of social and economic order will become the focus of the joint efforts of the whole society.

Since the outbreak of the new crown pneumonia, the impact of logistics and the third party service industry has been the first to bear the brunt. Gan Jun system

Reduction + subsidy

Twenty-first Century economic news reporter learned that Alibaba, Jingdong, and many other electronic business platforms, in order to further help businesses resume normal operation during the epidemic situation, protect and enhance the logistics capabilities of businesses, while protecting consumers' shopping needs and experience, have launched a series of preferential subsidy policies to help businesses and e-commerce enterprises.

Among them, in order to reduce the operating costs of SMEs, Alibaba announced that it will remove all Tmall businesses' annual fees for platform services in the first half of 2020. In addition, Alibaba's rookie reduced 2 months' rent to new businesses before March 31, 2020. The national word-of-mouth merchants will be exempt from the Commission of their products until February 29, 2020, and Wuhan's word of mouth merchants will be exempt from the Commission until March 31, 2020.

At the same time, the Internet Merchants Bank under the ant's gold clothing allocated a total of 10 billion yuan for 12 months' special assistance loans for businesses registered in Hubei Taobao Tmall. In order to shorten the time of the merchant's capital, the eligible merchant will receive payment from the network merchant bank without waiting for the consumer to confirm the delivery.

Different from the way Alibaba chooses, Jingdong and many of them choose direct subsidies. In February 8th, Jingdong announced an additional 100 million yuan to subsidize Jingdong's warehousing businesses. The subsidy measures include a total of 4 logistics fee waivers, advertising incentives, flow support and activity support, which will bring substantial concessions and convenience to businesses. At this point, Jingdong subsidies for platform businesses have exceeded 200 million yuan.

More efforts should be made on subsidies, including subsidies to businesses who insist on the cost of logistics subsidies, maintain operations and delivery services during the epidemic period, and each order will subsidize a reward of 2-3 yuan. The total amount of the preferential burden reduction measures may exceed one billion yuan.

Although these head business platforms are actively taking measures to try to win over businesses, the real effect is not yet determined. Chen Dengfeng also revealed that, for the head businesses, Tmall has little effect on annual concessions, interest free and low interest loans and so on. Because the goods can not be delivered, the operation of the entire enterprise can not be promoted. However, the role of Jingdong's free storage fee is relatively larger. After entering the warehouse, it can guarantee a certain amount of delivery, and logistics can maintain certain operation, but it can not fundamentally solve the problem of not being able to start delivery.

Channel + policy

It happens that there is a similar case. In twenty-first Century, during the winter vacation of the economic report reporters, there were still no deliveries of goods under the orders of many platforms, such as Tmall, gathering, vip.com, and so on. Only a large number of businesses are successfully shipped by SF express.

For e-commerce sellers, logistics and supply are two core points. Under normal circumstances, logistics and freight operation is normal, and the transportation of goods is easy. But under the sudden attack of the epidemic, the electric business enterprises that should have played a great role in the epidemic period have been severely shocked, and have not played their due role.

In addition to the sudden outbreak, another important reason is warehousing. The dispersion of warehousing system seems to be convenient for delivery at ordinary times, but there are huge problems in such a special period. At ordinary times, the construction of basic logistics has been neglected by the electronic commerce platform and the electric business enterprise. The construction of warehousing and the construction of infrastructure such as express cabinets have not been done well, which can play a great role in the epidemic.

Therefore, the establishment of a large sub warehouse system, the future should be the attention of the business enterprise and platform, and the problems in the epidemic period is also worth reflecting. At present, the key is how to prevent the epidemic while ensuring the operation of the enterprise. For this problem, Chen Dengfeng put forward the suggestion that we can stagger the peak value and deal with the peak labor in the large enterprise park.

"While doing a good job in the basic epidemic prevention and control work, we should reduce the number of people gathered. It is enough to give an enterprise one to two hours of processing time every day. The government can achieve overall coordination. " He further suggested.

How to reduce the spread of new crown virus while protecting people's livelihood and ensuring the normal operation of enterprises has become an important issue. Some experts have appealed that we should not ignore the development of the people's livelihood and ignore the epidemic situation. How to find the balance between the two is not only a problem to be considered and solved by the electric business enterprise or the electronic business platform, but also the problem of the government's efforts to coordinate the planning.

Many business people also believe that after experiencing the epidemic, they began to pay more attention to channel management. Wenzhou business privacy circle founder Ma Kai Yue, in an interview with the twenty-first Century economic news reporter, said that SMEs and online stores should actively expand channels when problems arise in the original business channel. When choosing channels, we should choose more mature e-commerce channels, such as Ali, many spells, jitter, fast hands, etc. Second, we should do a good job of personnel replenishment and timely adjustment strategy. In addition, the most important point is to adjust our mindset, not chaos or panic. Only in this way can we achieve great success.

 

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