In the evening of February 12th, lululemon announced in the WeChat public number that 26 stores in mainland China were planned to resume business in February 17th, including 5 in Beijing, 8 in Shanghai, 2 in Chengdu, 3 in Guangzhou, 3 in Shenzhen, 1 in Xi'an, Xiamen, Shenyang, Hangzhou and Suzhou. Business hours remain to be determined.
Photo source: "lululemon" WeChat public number
It is understood that the impact of the new coronavirus infection pneumonia epidemic, lululemon on the afternoon of February 5th in the WeChat public number announced that from now on, lululemon will temporarily close the mainland China, a total of 29 stores, the Wuhan area stores opening time is tentatively scheduled for February 14th, the rest of the district stores are expected to resume business in February 10th. However, the current situation of pneumonia is still grim, and lululemon stores' business hours have also been postponed.
Public information shows that lululemon is a brand of Canadian Yoga sportswear. In December 2016, it officially entered the mainland China market and opened 3 stores in Shanghai and Beijing. In the next few years, lululemon also maintained a fast opening speed, and opened nearly 10 stores in one year. Up to now, lululemon has nearly 30 stores in mainland China.
On average, the annual rhythm of about 10 stores has also reflected the importance of lululemon to the Chinese market. Now the offline stores are temporarily suspended due to the outbreak of the epidemic, and the sale of lululemon is likely to be affected. Although the store is temporarily closed, lululemon has used other channels to maintain contact with users. Lululemon recently announced that 28 national sports ambassadors and team members will be set up on the platform of jowl, Keep fitness App and other platforms to provide online yoga courses for Chinese consumers.
In addition, most brands except lululemon have postponed the resumption of business. Too many two brands such as sour cabbage fish and seabed fishing have postponed their business hours many times. The exact opening hours have not yet been announced. The Lego toy brand flagship store has been postponed from February 10th to February 14th, and the Red Star, the United States, and the home have been postponed for three times. Time, according to the latest plan, the red star is open to business in February 15th, and its home is scheduled to open in February 22nd. However, some brands have resumed their offline stores. Many stores such as vip.com, Beijing, Guangzhou, Chongqing and Chengdu have resumed their business this week. Rui Xing coffee announced that the national stores were gradually resumed in February 3rd.
Source: win business network: Chen Qiqi