Anta 2019: Brilliant Market Value Exceeded HK $200 Billion

In 2019, Anta sports repeatedly attracted the attention of the industry, and even firmly attracted the attention of a new generation of consumers. The market value exceeded HK $200 billion for the first time, set the record of the local apparel retail group, completed the acquisition of AmerSports, established the Anta Shanghai center, accelerated the national strategic layout, launched the ninth generation store image, and made the trend of the card game.

　　 Important data for Anta 2019

In August 27th 1.2019, the market value of Anta sports was HK $165 billion 400 million, becoming a super large clothing group in China. In October 16th, Anta sports market value exceeded HK $200 billion for the first time, setting a record for the local apparel retail group.

2. according to the fourth quarter and the annual operating performance data released by Anta group in the 2019 fiscal year, according to the retail value, in the fourth quarter of 2019, the retail sales of Anta brand products increased by 10%-20% compared with the same period in 2018. The retail sales of FILA brand products increased by 50% -55% over the same period. Annual revenue growth is expected to exceed 35%, and its performance will continue to shine.

　　 2019 events of Anta

1. acquisition of AmerSports and the establishment of three major brand groups. In March 29, 2019, Anta sports tender offer AmerSports procedures have been completed, and the takeover shares accounted for about 98.11% of AmerSports's total shares and voting rights, and the company's total share price was about 4 billion 600 million euros at a price of 40 euros per share.

2. global retail headquarters landing in Shanghai, accelerating global layout. Last December 18th, the Shanghai Anta Center (ANTASPORTSCAMPUS), Anta group's global retail headquarters, held a commencement ceremony. This will become an important part of the global layout of Anta group after the group headquarters of Fujian Jinjiang and the group operation center of Xiamen.

3. Anta ninth generation stores unveiled, AntapluS store upgrade. In May of 2019, the ninth generation terminal image shop of Anta landed. A new generation of stores had the establishment of self-service cash register system, reduced the waiting time of customers, upgraded the cloud shelf, made the product information display more abundant, and had more mobile screen system, enabling consumers to clearly understand the function of shoes wall products.

4. double 11 sales of 1 billion 830 million yuan, with the strong IP strong joint. Double 11 day, Anta group 1 minutes sales broke 100 million yuan, 41 minutes to 500 million yuan, 1 hours 21 points to achieve 1 billion yuan sales, 2 hours 52 minutes to break the whole day's record last year, to achieve a win-win brand and sales.

5., to protect young people thriving and thriving, and public welfare undertakings have been going on. Over the years, Anta has always played a low key role in public welfare undertakings. The Anta group has joined the China Youth Development Foundation to launch a "Anta thriving public welfare program", which has been quietly carried out.

Looking forward to the 2020, Anta brand continues to pursue value return and strategic focal distance. It aims to build online brand power and position as a dragon head. Anta 2020 regards "Z future" as the theme. It is a tribute to this young consumer era and embarked on a new journey of high quality growth.