The Clothing Industry Under The Epidemic Situation Is Also A Predicament.

In response to the call of the state, it has become a common practice for the people to stay away from home and not to join others. This year is a little special, and in response to the call of the state, many businesses are closing. During the epidemic, even the shop opened, the streets were empty and no one was there, so many people in the clothing industry poured cold water. No business starts, no income, rent, electricity and water costs are collected, and there are not many people in the business. The epidemic is testing the entire garment industry.

In the past, the Spring Festival is the shopping season, and it is also the most popular month for major industries. In China, there is a consumption tradition of "buying new clothes for the new year", and various marketing methods emerge one after another. Offline stores used to set up various thematic activities for spring festival festivals to add more color to the Spring Festival of Chinese traditional festivals. However, this epidemic situation has made all of this happen, and the clothing stores of all major brands are not available. The new crown pneumonia epidemic is bringing challenges to the clothing industry.

In the epidemic, some of the shops in the clothing industry have been temporarily suspended, and its chairman, Zhang Jiangping, said that the resumption of work was delayed until February 17th. Women's clothing brand Eve Li also decided to temporarily close about 1300 stores under the line, accounting for 2/3 of the total number of stores.

The down garment brand alliance also temporarily closed the stores in China's 1/3, and the stores that continued to operate were also reduced by about 80%. The relocation of the three stores was postponed to the beginning of 2021, and the opening hours of the two new stores were postponed.

Even UNIQLO has closed nearly 300 stores in China. The impact of the epidemic is not only the closure of stores, but also the announcement of many brands' withdrawal from Paris fashion week.

In the face of the epidemic, "self rescue" or "breakout" is the most important task for enterprises. Clothing brands have been developing a series of ways through expanding sales channels, requiring dealers to return products, and cross boundary production.

Taiping bird is responsible for the current company's work focus on expanding sales channels, through online live, spring promotions and other means to "save themselves". And Jiangnan cloth to reduce the losses caused by the epidemic, it is not unusual. For the spring new products in 2020, the company will adjust the return rate of its 2020 spring products, such as JNBY, sketch and Peng Ma, to 100%, requiring dealers to return all the products of some styles in advance.

In order to expand sales channels, some garment industries directly "cross boundary medical treatment", transformation is urgently needed for the production of respirator and protective clothing for medical materials. Up to now, YOUNGOR, Hong Kong stock, Ordos, news bird, Huafang and other garment enterprises and other garment enterprises to transform, add production lines, production masks and protective clothing.

The epidemic is a new consideration for the development of the garment industry.