Facing The Epidemic Situation, Pathfinder Fight With Actual Actions.

The outbreak of new coronavirus has disrupted people's normal life. It also disrupted the normal operation of enterprises. In recent years, many domestic enterprises support the front line in order to fight against the epidemic. Has been added to the production of medical supplies.

In February 19th, the local outdoor sports leader brand Pathfinder also announced that in order to respond positively to the call of the state to deal with the epidemic prevention and control, and combine the market demand and the actual operation of the company, the company will give full play to the advantages of the national high and new technology enterprises, and at the same time, it will be the most productive organization and Technological Development in its own related fields. Practical action to support the epidemic prevention of new coronary pneumonia. The news gave rise to popular discussion.

At the same time, the Pathfinder also said that in order to meet the needs of the business, the company plans to add "organizing production, selling protective clothing, selling medical devices" as the business scope, and revising the relevant provisions in the articles of association. Because the production and sale of medical devices need to be completed by the food and drug administration department, the company's business scope and the final change content of the licensed project will be determined by the registration and registration of the food and Drug Administration and the approval authority of the industry and Commerce registry.

Pathfinder was founded in 1999, after many years of development, in 2009, it became the first listed enterprise in China's gem. The Pathfinder mainly focuses on R & D, operation, management and sales of multi brand outdoor products such as DiscoveryExpedition, TOREAD and Toreadkids. And we believe that consumers will provide fashionable and reliable outdoor brands to cover domestic and outdoor life.

As a pioneer in the domestic outdoor products industry, Pathfinder has established a strong comprehensive competitiveness in many aspects, such as product development, brand building, supply chain management, marketing management, professional team building and so on.

In 2009, the Pathfinder showed a steady growth in net profit for six consecutive years. However, at 2015, there was also the first performance decline. In the same year, the net profit of the Pathfinder decreased by 10.50% compared with the same period last year, and has not been improved in the following 2016. The overall decline in gross and net profits has declined by about 24.42% and 37.13% respectively.

Although there was a loss in 2018, it did not affect the position of the industry leader. After 2019, Pathfinder adjusted the company through a series of effective adjustment strategies and reversed the original loss situation.