The Pathfinder Realized Net Profit Of 110 Million Yuan Last Year, And Realized Profitability In The Same Period Last Year.

In the evening of February 27th, Pathfinder (300005) released the 2019 annual performance bulletin, which showed that the company achieved a net profit of 110 million yuan in 2019, which turned out to be a gain from the same period last year.

In addition, in the face of the new coronavirus pneumonia epidemic, the Pathfinder on the one hand donated materials to support the epidemic line; on the other hand, the company intensified online marketing, and took measures to cope with the epidemic.

Achievement gains losses.

According to the express, in 2019, the company achieved operating income of 1 billion 506 million yuan, down 24.41% from the same period last year, total profit of 112 million yuan, net profit attributable to shareholders of listed companies 110 million yuan, a loss of 182 million yuan in the same period last year, and basic earnings per share of 0.12 yuan.

Specifically, during the reporting period, the company actively responded to the adverse factors such as economic downturn, low consumption and fierce market competition, focusing on resources to consolidate and promote the steady development of the main business of outdoor products and enhance the profitability of business operations. It is estimated that net profit of 110 million yuan will be realized in 2019, which will turn into a deficit in the same period last year. Among them, operating profit grew 153.66% to 110 million yuan, and total profit increased 153.48% to 112 million yuan over the same period.

At the same time, the express shows that because of the company's initiative to optimize its business structure and gradually withdraw from the low profit travel service business and related investment projects, the income of travel services has been greatly reduced. In 2019, the company expects to achieve a total revenue of 1 billion 506 million yuan, 24.41% less than that of the same period last year.

　　 Donations to fight the epidemic

Faced with the epidemic, Pathfinder also moved quickly and donated materials to support the first line. In January 23rd, Wang Jing, chairman and President of Pathfinder group, commanded the establishment of emergency response team for epidemic materials, and decided to donate 5 million of the materials to support the fight against the epidemic.

Up to now, the two batch of donated materials, including thousands of suede vests, have arrived in Wuhan smoothly through the "green passage for epidemic area materials", and have been sent to the medical staff, community workers and other related personnel in the epidemic line through the green channel of the epidemic area.

On the other hand, Pathfinder also actively transferred to produce anti epidemic materials. In February 19th, the Pathfinder announced that the company intends to add new business scope to "organize production, sale of protective clothing, sell medical devices", and to amend the relevant provisions of the articles of association.

Pathfinder said in a notice that in response to the needs of the state to cope with the epidemic prevention and control, combined with market demand and actual operation of the company, the company will actively carry out research and development and production of protective materials such as non medical protective clothing under the support of relevant departments, and support the epidemic prevention of new coronavirus with practical actions.

"The company has brought into full play the advantages of national high-tech enterprises, and made use of its own R & D capability in related fields, and actively participated in the research and development and production supply of non medical protective clothing. The production of non medical protective clothing has begun to supply the most needed protection line." The company's responsible person said.

Strengthening online marketing

Pathfinder said that after the outbreak, the company stepped up online marketing, and many measures to deal with the impact of the epidemic. In order to strengthen the health protection for employees, the company's epidemic prevention supplies are timely equipped, epidemic prevention culture propaganda and so on. In February 5th, the online information office was launched to ensure the orderly operation of daily management and management. The new marketing tools such as WeChat applet, jitter and other resources were used together with the resources of the three party platforms such as Tmall to strengthen the live marketing and other ways. Consumers promote online business development.

At the same time, the company also plans in many aspects such as product, marketing, brand and so on. For example, the development and production supply of protective products such as protective caps, non medical protective clothing and other anti epidemic products were rapidly carried out, and the functional properties of TPE membrane materials in the TiEFPRO-X2 assault clothing fabrics were highlighted, and the technological advantages of the core products such as the company's assault clothing were strengthened, and the donation of related products and the expansion of production and supply were carried out.

"While making active efforts to contribute more to the country's fight against the epidemic, a series of comprehensive measures are taken to make full preparations for the resumption of consumption demand after the outbreak." The company official said.

Insiders said that from the 2003 SARS experience, the impact of the epidemic on outdoor products sales is relatively large. But after the end of the epidemic, the outdoor products industry is expected to usher in a period of rapid recovery and reversal.