In 2019, Its Revenue Was Over 1 Billion 300 Million And Its Net Profit Fell By 49.08%.

In recent years, he released the 2019 annual performance bulletin, which showed that in 2019, he predicted that his operating income would be 1 billion 327 million yuan, an increase of 9.43% over the same period last year, and the net profit attributable to shareholders of listed companies was 42 million 460 thousand and 500 yuan, down 49.08% from the same period last year. It is estimated that net profit attributable to ordinary shareholders of the company after deducting non recurring gains and losses will be 25 million 311 thousand yuan, down 63.42% from the same period last year.

In response to this situation, the company announced in the announcement that during the reporting period, the company increased the intensity of the sale of goods, and the sales discount had declined, resulting in a certain decline in gross margin. Second, the company increased the strength of the shop under the line, the number of newly opened Shopping Center shops, the rent of shops and the cost of decoration increased. Third, the increase of sales staff resulted in the increase of labor costs, and the increase in the cost of promotion activities under the online and offline channels led to an increase in sales expenses. In addition, the increase in R & D investment also led to an increase in R & D costs.

During the reporting period, the company received a government subsidy of 21 million 8 thousand and 500 yuan, an increase of 30.97% over the same period, which is expected to affect net profit of 15 million 756 thousand and 400 yuan.

It is understood that the company is a private brand clothing enterprise mainly engaged in middle and high-end children's clothing business. Its brand owns "Annil angel" children's wear brand, engaging in independent research and development design, supply chain management, brand operation promotion, direct sales and affiliate sales of children's clothing products. Since landing on Shenzhen's small and medium-sized board in 2017, he has been called "the first share of children's clothing", but behind the scenery, inventory problem has always been a problem that the brand can not evade. The company's performance is often affected by inventory, and low price clearance has become a common move. But for the brand, it is far from enough to make profit growth only if it wants to achieve profit growth. How to solve the inventory problem is still a big test for the brand "decompression".