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Although The Epidemic "Black Swan" Inevitably Goes To Fashion Week, This Soil Will Not Be Lost.

2020/3/7 11:52:00 4

Fashion Week Under Masks: Emphasizing "Sustainable Fashion"Tracing The Source And Rebirth

In March 2nd, the official fashion week of Japan (JFWO) announced that the 2020 autumn winter Tokyo fashion week, which was scheduled for March 16th to March 21st, will be cancelled. The statement said that taking into account the increasing spread of new crown virus infections in Japan and other parts of the world, the decision to cancel the fashion week has been made after consultation with many parties. "Our main concern is always to ensure the safety of all parties." But they also said they would provide as much support as possible for the brands that were scheduled to participate in the fashion week, including the 2020 autumn winter Tokyo fashion week official website and the global media platform, looking for opportunities to expose and display the brand.

Affected by the new crown virus epidemic, many spring fashion brand launches were disrupted this spring. The fashion week of Beijing and Shanghai, originally scheduled for the end of March, was first postponed, and the 2020 autumn winter Seoul fashion week was also cancelled. Even the usual "four big fashion week" in New York, London, Milan and Paris, the design brand, buyer, fashion blogger and fashion editor from China are somewhat cold. Nevertheless, the four fashion week is still largely over, bringing fashion and bright colors to the haze season.

London Fashion Week. Xinhua News Agency

New York & London Keywords: collision choice, sustainable fashion

With the closing of the Paris high fashion week, designers in the middle of February shifted their attention to New York, preparing for the autumn and winter clothing series in 2020. This year, however, there is a special contradiction in the New York fashion week schedule: the ninety-second Oscar awards ceremony is also one of the most spectacular fashion events of the year, and the awards day is held on Sunday in the middle of New York fashion week. Considering that Oscar's ceremony may divert some attention and star participation, different brands have to choose their "priority" between Oscar and fashion show. The two designers of brand Badgley Mischka, Mark Badgley and James Mischka, told New York Times that at the same time preparing for two activities made them busy like "juggling", but considering that once they became the clothes of Oscar prize winners, they could attract more public attention than fashion shows. They could not stop focusing on the work of making fashion at the awards ceremony. In order to get close to Oscar's popularity, Tom Ford, chairman of the American Fashion Designers Association (CFDA), has also chosen to run the show in Losangeles.

The fashion designers of New York fashion week this year are particularly interested in the theme of the bride. Brandon Maxwell brings a smooth and smooth silk face two piece bra. Tom Ford's single shoulder lace wedding dress returns to classical elegance; the waist and shoulders long sleeved dress designed by Kaite is light and sexy. With the theme of the bride, there are many dreamy veil elements and hand painted flower patterns. The details of the design can almost satisfy all the girls' fantasies about being a bride. Contrary to the impression of brides' purity, Rodarte's designers created 51 guddic styles embracing the "dark energy". They used the elements of spiders, flowers, gauze and bright spikes to mix sweet retro wind with dark Gothic wind, just like a big "blood sucking ghost gathering".

Immediately after the New York fashion week, London Fashion Week with rigorous and uninhibited creativity came to the spotlight. Chinese designer brand Yuhan Wang first opened the prelude to the London Fashion Week, which was inspired by the funeral of Vitoria during the season. The soft romance of rose prints and lace collar is like pacifying the crying dead, cultivating the fishtail skirt and pearl jewelry with the retro style. Richard Malone has brought the ultra short shoulder suit, small area color splicing and exposed sweater. Besides, grotesque, it also advocates the independent spirit of self expression. Korean designer Rejina Pyo combines the matte metallic color with sexy leather and practical wool, and uses the tail cuffs, high collar, thigh high boots and large pocket elements to inject power into the Japanese dress, creating new and innovative methods of fabric and tailoring.

In addition to the novelty of design, "sustainable fashion" is also the theme of this London Fashion week. Top luxury Burberry chose to perform in the iron Hall of Kensington Olympia Convention and Exhibition Center in West London. According to the announcement of the brand side, it is a venue with "sustainable certification". The venue has achieved certain standards in the rational use of energy and reducing carbon emissions. In addition, Burberry announced on the same day that a series of "carbon compensation" projects, such as the regenerated agro forestry public welfare industry in Australia, will be injected to balance the excessive carbon emissions caused by logistics and freight transport during the production and marketing process. The closing of the London Fashion Week is also the third awarding ceremony of the queen Elizabeth S British Fashion Awards, which is used to reward designers for their devotion to sustainability and fashion ethics. The designer who won the award is Rosh Mahtani, a jewelry designer. Her brand Alighieri insists on selecting raw materials that emphasize ecological balance, and advocates local production to reduce the "carbon footprint".

Milan & Paris key words: returning to original and new strength

Italy is an important country affected by the spread of the epidemic. 2 the 2020 autumn winter Milan fashion week, which was held in mid and late June, took into account the increasingly alarming epidemic. Giorgio Armani resolutely announced the abolition of the brand fashion conference at the last minute, instead of performing a "no live spectator brand show" in the "empty theater" and broadcast live through official websites and social media. At the same time, the Italy Fashion Association also launched the initiative of "China, we are with you", playing the fashion show and other exclusive fashion week content on the Tencent platform, so that Chinese fashion industry people can "watch show" in a virtual way without being able to attend.

This season, the fashion week of Milan is coming back to fashion. No matter what the T stage is, the trend of the past has become the most popular choice. From Alberta Ferretti to Max Mara, and then to Prada and Bottega Veneta - and even Versace, designers emphasize the design, wearability and minimalism rather than outdated design, rather than clothing designed to attract eyeballs in social media. Angelo Flaccavento, the guest writer of fashion business review, said: "the Instagram fashion era may be coming to an end, and the focus will come back to well-designed products. These products are designed for real life wear, not for photography. " This season, Jil Sander's venue has removed gorgeous scenes, with only 54 rattan chairs in the huge room, corresponding to the 54 models walking around and sitting down. Clothing focuses on detailed polishing, which simplifies and shapes a sense of "deliberation". Huge bags are also presented in a minimalist style, representing the beauty of filtering clothes and creating pure clothing. The Alberta Ferretti2020 autumn winter series also remodels traditional women's clothing with classic grid fabric and male profile tailoring. It presents the same elegance as ever, and provides a new and fashionable concept for contemporary women.

There is a saying in fashion circles: in the four fashion week, New York represents business, London represents courage, Milan represents technology, and Paris represents dreams. Although six Chinese brands have announced their withdrawal from the Paris fashion week, instead of publishing new products online, but as the highlight of the four fashion week, Paris fashion week from February 24th to March 4th still brings us a lot of exciting new brands, and some well-known fashion brands are also making a new look. Kenneth Ize, a Nigeria designer from Austria, brought her debut in Paris, the fashion capital. As the finalist of last year's "LVMH youth Designer Award" finalists, he has never forgotten his colorful fabrics and traditional hand woven fabrics. With modern features of tailoring, a set of elegant fringed skirts, striped jackets and trousers, the audience has seen the increasing importance of African elements in today's fashion industry. Designer Anthony Vaccarello has brought more subversive elements to the Saint Laurent's usual petty bourgeois image. He embellished the elements of latex material in the classic brand of double breasted suits, trousers and back dress. This season, under the guidance of Bruno Sialelli, the Lanvin also keeps pace with the times while reviewing the classic style. It also features a motorcycle boot with a skirt shaped jacket with a bold profile, or a full flowing dress, or a cloak with a good eye catching effect, which shapes the image of a fashionable woman.

Although the "black swan" inevitably brings heavy damage to fashion week and fashion industry, all fashions are rooted in the real soil, and the soil will not be lost. I believe that after this storm and adversity, the fashion industry will be stronger and more confident in the future.

 

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