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Live Broadcast Is A Big Wave That Can Not Be Ignored. Everything Needs Comprehensive Technology.

2020/3/16 10:45:00 2

Live Broadcast

There is no gorgeous studio, no busy rush to deliver products assistant, find a corner at home, open the phone to start live.

This is the "cloud cabinet elder sister" that a batch of temporary gun goes into battle. Just half a month ago, their working place is the big shopping malls.

However, under the epidemic situation, one side is a shopping mall, and the other is a user who can't satisfy the consumer demand at home.

With the help of the live broadcast mode, the supply and demand relationship between the two sides has finally been perfectly integrated.

Live selling cosmetics, live broadcast clothing, live direct selling, live selling cars, live selling agricultural products... Live to sell everything.

If 2019, Li Jiaqi, Wei Ya and so on net red big red to let the electricity supplier live broadcast successfully "out of the loop", the epidemic is expected to open a whole era of live selling.

  /01/

Live 3 hours = resumed 6 months.

This is a project of "shopping guide live at home" launched by intime department store and Taobao jointly launched by the old department store chain.

Estee Lauder, Lancome, Yuet wood source, Ke Yan, NIKE and other more than 50 brands of shopping guide, transformed into "cloud cabinet sister" began selling online.

The head of intime Department said the effectiveness of the new retail mode:

The number of consumers who direct a live broadcast of 3 hours service is equivalent to that of the 6 month service.

The sales generated by a live broadcast is equivalent to a week in the store.

Up to now, the first batch of Yintai shopping guide has been accumulated over 10000 minutes at home, with a total of over 100 thousand people.

Apart from the large-scale organization of shopping malls, many brands are also exploring the path of online transformation.

The more than 50 brand counters have been the first to join the "live shopping guide" project.

Qian Fan, vice chairman of red dragonfly, said that during the epidemic period, more than 5000 shopping guides were waiting for jobs at home, but the cost of factories and store rents still had to be paid, and the monthly cost was more than 100 million yuan.

Since February 7th, the red dragonfly has made more than 5000 online shopping guides online in 9 days, and has started the live broadcast and community marketing operation. Before that, about 5000000 of the members have been accumulated, and now they are all communalized.

According to the data provided by the house, 136 shops were launched on -8 days in February 6th, and 1045 live broadcast sites, attracting nearly 700 thousand people, exceeding 13 million 500 thousand people, watching over 20 thousand hours, and finally guiding nearly 1500 orders.

  /02/

Everything can be sown.

"Cloud live" is becoming more and more lively.

Data show that more than 5000 real estate buyers in nearly 100 cities in China have come to live on Taobao. The sales offices are empty, the live rooms are bustling, and the "selling little brothers" all over the world are transformed into Taobao anchor:

There are singing, fitness, eating and sowing in the model rooms, one with the Huxing map and one with the puppy selling the sprouts, and naturally there is no need for professional explanation, enthusiastic interaction.

With live broadcast and VR technology, Ali auction and Taobao live broadcast launched "cloud selling room". Ali auction staff said: "from the house, consultation and then to the transaction, the whole process can be completed at home."

Photo: Guangxi's "selling little brother" Tang Lin is broadcasting live cloud selling room in Taobao.

Houses can be sold in Taobao live rooms.

Is there anything else I can't do?

In February 10th, Alibaba announced that all businesses under the national line could live in Taobao live with zero threshold, and free operation tools. On that day, 31 well-known catering enterprises registered to start broadcasting.

Soon, BMW, Audi and other 23 global car brands also come to sell and sell cars, and 100 live cars every day, attracting many fans. Like BMW's live room, the professional anchor introduces BMW's models, and enters the car to show the inside of the car.

Taobao's live launch of the "cloud conference" has attracted many brands such as millet and Adidas. Taobao's live new product "cloud conference" has been scheduled for the end of March.

In addition, the cultural entertainment industry is also broadcasting live cloud work through Taobao. In February 14th, 21 pop stars and singers together at home showed a "cloud concert". One night attracts 4 million fans to watch.

In February 23rd, China's National Museum, Suzhou Museum, Dunhuang Museum, Gansu Provincial Museum and other museums also wanted to broadcast live Taobao, and the national treasure also started "cloud work". Netizens commented that children who had been nailed up for a week were able to take this as a "spring outing" and visit museums in Taobao live rooms.

Since February, the number of live broadcast live by Taobao has doubled, and the number of live broadcasting has increased by 110% over the same period last year.

"Many offline occupations are moving to live rooms, cloud sales, cloud selling cars, cloud conferences and even cloud concerts," said. Taobao live broadcasting is becoming more and more lively.

   /03/

When is the most suitable place to live?

3 years ago, next is now!

As Lei Jun said, "standing on the draught, pigs can fly." Just like it is, the trend is coming, and there is no way to stop it. What you can do is to stand up to the draught and see if it can fly to the sky, or just stand on the ground and watch others fly up.

For spectators, when is the most suitable place to live? In the words of Zhao Yuanyuan, the head of Taobao's live broadcast, the best opportunity is three years ago, followed by the present. In the current time node, gathering live hours, geography, people and the integration of the live broadcast of the electricity supplier, has accumulated enough potential energy, waiting for a complete outbreak.

When the big wave comes, the more lifebuoy has, the more hope for people to survive. There is a wave of people who find business opportunities in the live broadcast.

Yang Hao, one of the planning team members of Tmall's "double 10 carnival night", is one of Taobao's live broadcast for 3 years.

He is the first batch of live selling old drivers, making Taobao live NO.1 beauty make-up program.

He directed tens of thousands of people selling live goods and instructed them to obtain customers at low cost and achieve a substantial increase in turnover.

You may ask: I am not a star. I have no good eloquence, ordinary appearance, no manipulation, and can I sell live products?

Yang Hao said: direct selling is a way of packaging and selling. The key to selling is to display products in a real, effective and multifaceted way. This method can be easily sold by landing.

He will teach you from 8 aspects: "broadcasting, planning, speaking, upgrading, packaging, data, traffic and product supply", which will help you earn money in a short time.

Live selling is not a small draught, but a big wave. Picking up your cell phone can make a profit and give yourself a chance.

If you can't stop chattering every day, you can't stop visiting Taobao. You may also open a live account for yourself.

Add a real sideline skill and sell products. "Direct selling, making money and running the whole strategy: Taobao / jitter / fast / WeChat universal" course, Bangguo sincerely recommended to you, tutor Yang Hao is responsible for Taobao live broadcast, he began in 2016, live broadcast planning in the Amoy bar, guidance director selling, has a wealth of practical experience.

There are 11 major sections of the course. From preparation, planning, operation to supply chain management, the whole process of live broadcast is detailed, which is suitable for many live platforms such as Taobao, jitter, fast hand, WeChat and so on. Not only for Internet operators and entrepreneurs, but also for individual businesses and Gu Jiabao mothers.

  

Source: Chuang Chuang writer: Chuang Chuang

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