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Guangdong'S "Multi Trade Union"

2020/3/16 12:01:00 49

A Lot Of BusinessA Lot Of Joint Industrial BeltGuangdong

"No. 7, number 7! I want to see the upper body effect of No. 7 sweater.

At 3 p.m. on March 13th, in the live exhibition hall of Zeng Yue, deputy mayor of Dalang Town, Dongguan, 360 thousand spectators were voting quickly to decide the next order of model fitting. Before the voting, 1000 yuan of 9 yuan kill sweaters was sold out in less than a second. A small number of spectators hurried to the next live exhibition hall to grab red packets and kill spike.

As the first stop of the joint venture of the Guangdong industrial belt and the resumed online broadcasting industry, more than 2000 enterprises have been attracted by the Tai Mao industrial belt, and the number of consumers has reached 10 million 360 thousand as of 5 p.m.

Outside the exhibition hall, the wool textile enterprises in the whole Dalang town are in full swing. This 98 square kilometer industrial town has gathered more than 1 wool weaving enterprises and has 800 million sweaters per year.

In March 12th, the general office of the Central Committee and the general office of the State Council issued the notice on organizing the resumption of work and re production, guiding and helping the local government to solve the difficulties and problems encountered in the resumption of production and resuming production, and strive to achieve the goal of economic and social development throughout the year.

For the national reemployment period, the innovative combination of e-commerce platform and industry, Yu Fengxia, deputy director of the National Information Center Sharing Economic Research Center, said that, on the one hand, the state should attach importance to and play the role of the link between the full link of e-commerce enterprises and the scattered merchants. On the other hand, we should guide and encourage e-commerce platform enterprises to strengthen the support and service strength of the businesses they enter. The supply of expanded platform services can be broken, and relevant policies can be researched and formulated to support the platform enterprises with good supporting effects.

Yu Fengxia stressed that the development of consumption after epidemic will generate new trends, such as accelerating the online transformation of consumer behavior. Consumers will pay more attention to the convenience, individuation and quality of service. The data accumulated by the electronic business platform can reflect these trends in time, provide reference for offline enterprises and speed up the resumption of production.

It is reported that the Guangdong industrial belt online resumption online large series of activities, by the Shanghai dream Information Technology Co., Ltd. (a lot of) combined with Guangdong Southern Metropolis Daily and other media, as well as the Guangdong industrial belt together. Under the guidance of the Dongguan Municipal Bureau of Commerce and the support of the people's Government of Dalang Town, the first stop of the event was in Dalang Town, Dongguan.

Before that, sweaters in Dalang were shipped to Hongkong wharf through containers and sent to other parts of the world. They were labeled with labels and displayed on brand shelves. According to statistics, 1 out of every 6 sweaters in the world come from Dalang. Starting in March 13th, through a large number of live exhibition halls or in search of "more beautiful", users can slide the fingers between the top and bottom. They can take a look at all the new sweaters in the season and enjoy high-quality products at zero premium.

   Reception of 10 million 360 thousand people, create a new channel for resumption of work and rehabilitation

Dalang is the first venue for "rendezvous".

The idea of "fight for rendezvous" originated from the "Canton Fair". We hope to create large-scale online exhibition activities covering nearly 600 million people by combining local governments and dominant industrial clusters to help enterprises upgrade their production and marketing modes and structures during the resumption of production, and accurately lock their target users. Li Ding, who is responsible for the competition, said.

The Canton Fair is a large trade fair in China. It receives nearly 200 thousand merchants every year. It is one of the main windows of Chinese enterprises and commodity exports. "We hope to promote export-oriented enterprises to open up the domestic demand market in a special period and help them to add a new channel to the structure through special trade. Li Ding said, "through the live broadcast exhibition hall, MCN content production, big data analysis and other modes and technology applications, we closely combine the exhibition needs of enterprises with the needs of users to play around, helping enterprises directly connect with users, greatly improving the production and circulation efficiency of related industrial belts and enterprises."

As the first landing industry belt, Dalang has the largest scale and the most complete industrial chain in China, covering the production and service of product design, product sales, high-end garment customization, and so on.

"With the arrival of the national reemployment, the economy of Yan value has recovered rapidly and shows a trend of short-term agglomeration." Li Ding said. A lot of data show that since March, the number of orders for women's clothing shoes and hats has increased by 156% over the same period last year. The purchase of new clothes and beautiful rework has become a universal demand for women throughout the country.

"Dalang is the world's woollen city. Our sweater is clear and cool. It can not only meet the different needs of consumers from different parts of the world, but also cost effectively." In the face of the interactive demand of the live screen viewers, the vice mayor of Dalang town was very busy. Last second, he was still in the industry and brand advantage of discontinuous science popularization in Dalang. Next time, he switched to the welfare mode urgently.

More than 2000 large wool weaving enterprises took part in the exhibition, and 126 head enterprises opened a special live exhibition hall. In order to compete for more users' attention, various enterprises have come out with some knowledge of popular sweaters, some have revealed the "inside story" of sweater brands, some have designed games, and even specially designed the adaptation plot of different styles of sweaters, and more live exhibition halls, hoping to lock the users firmly in their own live exhibition hall through the payment of uninterrupted red packets and the welfare of 1 yuan spike.

"Unlike the existing electricity supplier live broadcast formats, we set up private private traffic space for businesses, businesses and MCN institutions." Li Ding said, "every live exhibition hall is linked to independent shops, and enterprises can turn viewers into shop fans, forming a long-term transformation mechanism."

"Besides, after every exhibition, we will collect more popular and most cost-effective products for users. For example, nowadays, users can enter the collection page of the best articles of women's clothing and caps by searching for "multi beauty", and fully draw on the experience that tens of millions of consumers spend hours summarizing. Li Ding said.

As of 4 p.m., Zeng Yue's live exhibition hall has attracted 360 thousand people to watch, ranking third in the Dalang live broadcast qualifying day. At the same time, the exhibition hall with the largest number of visitors has received 4 million 200 thousand consumers.

However, with professional expertise and excellent "take delivery" capabilities, Zeng Yue has been leading in the conversion rate of live broadcast. From 2 p.m. to 4 p.m., in the live exhibition hall, 27 thousand sweaters were sold within 2 hours of the event.

As of 5 p.m., 10 million 360 thousand people attended the "Dalang trade fair" and 20 times the resident population of the industrial strong town. In order to satisfy the needs of consumers in different parts of the country as soon as possible, the local logistics delivery system has already done the mobilization work ahead of schedule. Dalang area leader of the SF said it has made preparations for continuous struggle.

   Build a new online Dalang.

Dalang's raging trade is the opening of Guangdong's industrial belt. It is reported that in the next time, the "trade fair" will also unite other industrial clusters across the country to jointly promote the online exhibition mode, helping the industry to stabilize employment and promote development.

By the end of 2019, the number of active buyers on many platforms was 585 million, with an annual turnover of more than 10066 billion, and a stable and continuously growing online domestic demand market was initially established.

As a representative of the new electricity supplier, a lot of modes decide that the platform needs to form a closer relationship with the upstream agricultural producers and manufacturing enterprises, and build a system that combines symbiosis and efficiency. "Therefore, it is our duty and obligation to help enterprises find more effective solutions for digital production and marketing, and promote the steady development of all industrial belts during the resumption of industrial production in the whole country." Li Ding said.

Vice mayor of Dalang Town, Zeng Yue, said: "in the future, the government will further increase cooperation with many other e-commerce platforms such as market expansion, online empowerment, talent cultivation, carrier building, and so on. We will continue to make Dalang's wool industry bigger and stronger. By building online platform, we will give better quality and more cost-effective products to consumers."

For this large-scale online exhibition, the director of the industrial and regional economic research center of Fudan University and Fan Jian Yong, Professor of economics school, said: "the big wool weaving industry is the representative of the Dongguan model. The Dongguan model is good at cultivating endogenous economy by combining foreign capital and foreign technology, and promoting the growth of local industry with export orientation. Under the new background of global anti epidemic, "trade fair" can rapidly transfer Dongguan's industry to the domestic demand market and help enterprises achieve stable growth. The first "trade fair" landing in Dalang also fully demonstrates that Dongguan has always been a regional leader in the use of new models and technologies.

Fan Jianyong further pointed out: "the trade fair" through the online large-scale exhibition fair mode, so that sales and purchase behavior will achieve large-scale docking without leaving home. On the one hand, it meets the needs of epidemic prevention and control, and on the other hand, it has opened up a new production and marketing mode. In the long run, for traditional industries and traditional enterprises that are committed to opening up the domestic demand market, they can learn from the experience of the "fight for rendezvous" and try closer to the new marketing mode of consumers, so as to develop new users at lower cost, and further optimize the cost structure and enhance the competitiveness of products, so that they may break through a new world.

According to many aspects, the platform will also analyze and summarize the relevant data of the exhibition, and synchronize the output to the production enterprises in Dalang area to help the local industry practice on-demand production, reduce inventory risks and improve operational efficiency.

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