Textile and garment market needs to be upgraded, and small and micro enterprises will strive to stay in the "spring".
At present, the domestic epidemic is being gradually controlled, and the resumption of the professional market is further pushed forward, but it still takes some time for the domestic demand market to fully recover. According to the survey data of the 101 major textile and garment market in China in March 10th, the market opening rate of monomer market has reached 86.1%, which is 1.9 percentage points higher than that of the previous week. The number of commercial shops has been 72 thousand, accounting for 50.8% of the total number of shops in the normal situation, 6.5 percentage points higher than a week ago, and more than half of the shops have resumed business. Then, with the resumption of textile and garment market, how are the small and medium enterprises?
Yunnan snail Bay International Trade City:
With the disappearance of enterprises, enterprises are also striving to survive.
"In those few days, the 8 companies will never seek my workers again." Tang Yanping, director of Yonghe labor service company in Kunming, Yunnan, said that with her helplessness, some small and medium enterprises were disappearing under the new crown pneumonia epidemic.
Tang Yanping's company provides labor dispatching services to hundreds of small and medium enterprises in various parts of China. From her recent contact with the cooperative enterprises, some small and micro enterprises have been struggling after the resumption of their production and operation. "The pressure of hard expenditure is high. Besides the cost of labor, there are also the costs of rent, water and electricity, and the shortage of working capital."
"Spring is the peak season for wholesale business, and the epidemic has been delayed this year." Zhang Zhen and his wife have been engaged in the wholesale business of cutting tools and toys in the international trade city of snail Bay for 6 years. In 2019, there were 8 salesmen, warehouses and distributors. After the shops opened, the couple stayed in two shops and resigned 6 employees. Their snail Bay International Trade City is the largest comprehensive commodity wholesale market in Southwest China. Last year, there were nearly 30 thousand business enterprises in the Trade City, employing about 150 thousand people, with an average daily traffic volume of 200 thousand.
Today, the total turnover rate of merchants is nearly 80%, but the huge market is still empty.
Data show that the small and micro enterprises based private economy now contributes 60% of China's economy GDP, 70% of technological innovation, and 80% of urban labor employment. The stability of small and medium enterprises is related to the stability of economy, employment and society.
Zhang Zhen said that it is gratifying to note that the government recently introduced policies and measures, including finance and taxation, to support small and medium enterprises. "The government is also increasing investment in infrastructure construction to pull the economy back to normal."
In the new city of snail Bay International Trade, most of the companies have online stores. In previous years, the wholesale business of the entity was good, and in addition to the fierce competition of the electricity supplier, merchants did not want to spend too much time and money in running online stores. Now in the commercial city, the reporter saw many merchants have tried to sell on the live platform.
Keqiao Textile City, Shaoxing, Zhejiang:
Passenger traffic dropped by 9 to 6, and enterprise orders were canceled.
Located in Keqiao District of Shaoxing City, Zhejiang, China is the largest textile distributing center in the country. Although the market has been reopened for more than half a month, the number of customers coming to purchase has dropped by nearly 9 over the same period last year.
During the epidemic period, the recent business hours of China Textile City were adjusted from 10 a.m. to 4 p.m. Although more than 8 of the operators have already opened their doors, they can open 10 days compared to the 100 thousand people in the past. The figure is only 10 thousand.
Without new customers, there will be no new orders. According to a local survey report for the textile industry, 78.4% of the enterprises indicated that the market orders were reduced; 64.8% of the enterprises reflected that the existing orders were cancelled by the customers. China Textile and light city has been operating in the market for 20 years, and 60% of its customers have been from Wuhan for many years. A store can only rent about 1000000 yuan in 1, but in the face of these days, Fei said that it has given up its business in spring and summer.
Similarly, Shaoxing's Yongsheng Industrial and Trade Co., Ltd., a local textile leading enterprise that has been in operation for more than 20 years, has placed 8 negotiating tables in the exhibition hall full of new products. In previous years, the customers who wanted to come to use tables and chairs had to wait in line. This year, these desks and chairs have become "cold stools". Fu Guoqing, chairman of the company, admitted that the turnover is almost half the same as that of last year, which has a great impact on the company.
However, it is noteworthy that although the order is small, the design department of Yongsheng industry and trade is busier than usual. Designers who should have started designing autumn and winter this year are busy designing the spring and summer festival of 2021. A few days after the resumption of work, the new flower pattern of the design department was stacked up with Fu Guoqing's table. It turned out that because the downstream clothing sales were sluggish, orders that could be fine-tuning by customer feedback were gone. In order to deal with the new needs that may arise at any time, Fu Guoqing has made a great effort to design the ideas reserved in 2021. For a sample, the design cost will be more than 5000 yuan, and the R & D cost will be more than about 500000 yuan. It is estimated that the design fee of the company will double this year. During the epidemic period, enterprises should open more ideas. When people are unwilling to do so, we will pay more. Adversity is dangerous, but it is also an opportunity. Fu Guoqing said. Opportunity favors only those who are prepared. At present, the resumption rate of textile industry in China and the rate of textile printing and dyeing enterprises have nearly reached 9, and Keqiao has also issued 21 opinions on stabilizing the economy and implementing steady development, as well as 5 rules for supporting enterprises' resumption of work and resumption of production, so as to further stimulate the confidence of enterprises and operators. Sun Yan, deputy district head of Keqiao District, said: "confidence is really more valuable than gold. The government should let the enterprises feel the real support. We will help enterprises to boost their confidence and tide over difficulties. "
Industry experts pointed out that at present, the popularity is not strong, the order is insufficient, the supporting enterprises can not keep up with the capacity, and the major markets are facing great pressure. Faced with the severe situation, enterprises should take the initiative in finding a turning point in the crisis. "Production capacity is not up to date, creative design must be planned first; orders in the first quarter will be affected, and customers' demand in the second half of the year will have to be butted together. Enterprises should deal with today's temporary predicament through the layout of tomorrow's market. One step ahead is the only way to achieve stability.
Guangzhou light textile trading Garden:
The first day resumption rate was about 4, and the order fell by about 3.
In March 9th, Guangzhou light textile trading complex resumed. On the first day of the resumption of the market, Yang Zhixiong, general manager of the Guangzhou joint trading park investment and Management Co., Ltd., learned that the situation on the first day of the resumption of the market was better than expected. "According to statistics, the number of people returning to work today is about 4000 to 5000, and the recovery rate is 4 to 5." He expects a 80% recovery rate by the end of March. Yang Zhixiong introduced that the Guangzhou light textile trading garden is no longer a traditional fabric trading garden. More, the core of the trading garden is "fashion, R & D and design". Therefore, there will not be many people on the spot in the park. This is also one of the reasons why the Guangzhou textile and light trading garden's energy efficiency first resumed in the big textile business circle. Building Guangzhou fashion landmark is the development direction of Guangzhou light textile trading garden. "At present, the park has completed the transformation of 2/3 areas, and introduced designers, print designers, fashion organizations, and clothing service providers." Yang Zhixiong said that the park will invest more funds this year to upgrade existing buildings and introduce more formats and services. A business surnamed Chen told reporters in Nandu that the epidemic affected the offline and online businesses. Offline can not be opened, online customers can not deliver the order. Compared with the same period in previous years, orders fell by about 3 to 4. "The failure to produce factories has led to delays in operating rhythm." During the epidemic, he also provided adequate control materials, and he would disinfect the shops 3 to 5 times a day. "If the traffic is large, the frequency of disinfection will also increase."
Guangzhou Zhongda Textile City:
The sharp decline in passenger traffic has made it harder to recruit workers.
After Guangzhou textile and light trading garden took the lead in the market, other markets in the textile business circle of China and large scale also resumed one after another. The Guangzhou Zhongda textile market, which opened in the early part of the month about ten, finally opened its doors in March 10th.
The clothing industry circulated this sentence, "the national fabric looks at Guangdong, the Guangdong fabric looks at the big." As China's largest textile and clothing distribution center, Zhongda textile and textile business circle has 59 professional stores, more than 23 thousand merchants, and over 150 thousand migrant workers. Mainly engaged in various fabrics, accessories, home decoration products, and more than 100 thousand categories.
Pan Ru, a shopkeepers of Jiuzhou Textile City, told reporters that the entire business circle will be resumed in batches and there will be a number of commencement shops in March 11th. According to her observation, the number of commercial cities opened has reached 90%, but the daily business hours have been reduced, and the overall passenger flow has been reduced by half.
Pan Ru lost nearly 150 thousand yuan in the month when he returned to work. "The customers we are facing are mainly clothing companies, Taobao shopkeepers and other people who pick fabrics. They must be able to choose fabrics on the spot, because they can not open their stores, which means they can't take orders normally." Pan Ru said, in the face of old customers, they will receive orders online, but still can not save much performance, "this part of the proportion of customers is not large, we have to contact new customers."
Lin Tao is also passive. His store is on the two floor of Guangzhou International Textile City. Because of its business, he hired 6 employees a year ago, but now only two people are reworking, and they are all Guangdong native. At the moment, Lin Tao has to worry about how to recruit workers. "There are 150 thousand people working in the textile business circle of China and Hubei, and 1/3 of them are from Jingzhou. Most of them come from places like Hong Kong and Xiantao. They can't come back because of the epidemic."
In fact, in the past, after the Spring Festival, the big textile market will face the problem of recruitment difficulties. Lin Tao said that this year affected by the epidemic, recruitment difficulties because Hubei workers can not return to the ear and intensified, "now the traffic is not enough, barely able to withstand, slowly (passenger flow) up, all stores need to employ people, everyone will raise the 20-%~30% salary to attract talent." At present, many shops in Guangzhou international light textile city are ready to post advertisements in advance to fight for war.
From a number of small and medium enterprises in the textile professional market, we can see that there are weak assets, difficulties in transformation, lack of confidence, financial pressure, sharp decline in the source of tourists and difficulties in recruiting workers. Under the outbreak of the new crown pneumonia, small and micro enterprises are facing many difficulties, but they are working hard to resume work and relieve difficulties.
Source: China News Network Interface news, Southern Metropolis Daily, China blue news.