Trade And Navigation Industry Development, Jimo To A New Level

In recent years, many challenges have been faced by new technologies, new industries, new consumption and new cities, especially the outbreak of the new crown pneumonia outbreak at the end of last year, which has a profound impact on the current and future development of the professional market. The development of the textile and garment specialized market has entered the post epidemic era, and the specialized market in various areas is facing various difficulties. It is urgent to actively adapt to the new requirements, improve the new positioning and expand the new functions. In order to meet the needs of people's better life, we should play a role in wisdom and action.

In order to further promote the optimization and upgrading of textile and garment market, the China Textile union circulation association will jointly open up the textile and clothing weekly magazine. "Innovation and development market" column It aims at summarizing and refining the exploration practice, successful practices and valuable experience of the cluster market, promoting the core competitiveness and influence of the professional market, and contributing to the healthy development of the industry and the enhancement of international competitiveness.

Ten of innovation and development:

Trade and navigation industry development, Jimo to a new level

After more than thirty years of rapid development, the textile and garment industry has become an important traditional advantage industry in Jimo, Qingdao. It has become one of the ten hundred billion scale industrial chains supported by Qingdao. Jimo, Qingdao, sits on the title of two famous cities of China's famous knitting city and Chinese children's wear city. It is a typical representative of the integration of cities and towns in the whole country. Jimo international trade city is famous throughout the country for its "North Jimo and South Yiwu", and continues to explore new ways of innovation and development. Head soldier.

Jimo international trade city is an international commodity trading center, exhibition center, circulation center and information center supported by e-commerce, intelligent logistics and creative design. It is a key business circle project and a leading circulation cluster that Qingdao and Jimo government have built for a long time, in the aspects of booming economy, hatching industry, stimulating employment and increasing income. Played a pivotal role; Jimo international trade city has been identified by the China Textile Industry Federation as the "China Textile and clothing innovation demonstration base". It was recognized by the Shandong Provincial People's government as "the provincial foreign trade combined with the commodity market". It was recognized by Shandong provincial chamber of Commerce as "Provincial cross-border electricity industry gathering area". It was selected by the Qingdao development and Reform Commission as the "characteristic service industry gathering area". "Is an important window and beautiful business card for Qingdao and even Shandong province.

After four generations of development, Jimo market starts again.

Jimo market business circle began to develop from the open space in 1983. It has undergone 30 years of vicissitudes and four generation development. "Jimo international trade city has gone through the era of open space management, the era of venue management, the era of large-scale interior market operation and the era of international trade Museum," said Liu Yongjun, director of Jimo international business and Urban Management Committee. Today, Jimo international trade city has 16 professional markets, including Jimo clothing market, Jimo Small Commodity City, China Textile and Garment City, Jimo Home Expo Center, Jimo cloth bedding wholesale market, etc. the market has an area of 1 million 680 thousand square meters, with 3 shops and 10 employees. The development of a comprehensive business center, through the vigorous development of intelligent logistics, intelligent warehousing, e-commerce, e-commerce finance, cross-border trade and other new modern business and trade, efforts to build China's clothing brand trade resources highland and matching cost depression. To realize the expansion and upgrading of the scale of Jimo's commerce and industry, accelerate the formation of 100 billion market business circles and industrial clusters, and talk about the current situation and future of Jimo market business circle, director Liu Yongjun can not help but feel excited and excited.

When inspecting Ruyi group in Shandong, general secretary Xi Jinping put forward that "textile and garment industry can transform from traditional industries to Chaoyang industries", which has become the banner of innovation and development of Jimo international trade city. In 2019, around the development goal of building Jiangbei's most influential international trade city, Jimo international trade and Urban Management Committee launched a series of innovative actions and measures. First, we should promote transformation and upgrading of traditional markets, push forward the transformation of new and old kinetic energy, do a good job in the operation of market investment and enhance the development of new quality; two, improve industry supporting services, enrich thematic activities, cultivate new development kinetic energy; three, strengthen the building of cadres and stimulate new vitality; four, keep pace with the trend of the trend and realize mode innovation; five, build a highway port, a commercial port, an international port. System; the six is to build B2b supply chain e-commerce platform and inventory clothing sales platform. The development of Jimo international trade city has stepped up to a new level, showing a new atmosphere.

In 2020, in the face of increasingly complex domestic and international situation and fierce competition in the industry, Jimo international trade and urban management was more sober and ready to accept a more severe test. Director Liu Yongjun dispassionate analysis, "despite the good industrial base and high industry visibility, Jimo textile and garment industry still has short board of thought and conception, lack of multiple innovation capability, weak brand marketing capability, low industry level and insufficient supporting factors. In the future work, Jimo international trade city will enhance its strengths, complement its weaknesses and activate its capabilities. We should speed up the transformation and upgrading of the textile and garment industry and the market business sector. In the future, Jimo international trade city will focus on the development goal of building a 100 billion level trade and logistics industry base in Northeast Asia, vigorously implement meticulous management, innovation of force breakthrough mode, market expansion, perfect matching and full chain development, and accelerate the integration of the two level market to the original, original, original price primary market, offline market and offline development, and market transformation and upgrading. Qingdao's new business center.

Giving play to the advantages of producing areas to enhance the influence of children's clothing in Jimo

The market of origin, original brand and original supply of goods are the inexhaustible source of maintaining the vigorous vitality of the professional market. Children's clothing is the traditional dominant industry in Jimo. In recent years, with the support of China Textile Association and other trade associations, Jimo international trade city has been guiding children's clothing enterprises to develop with high quality through holding various forms such as Jimo International Children's wear Festival, children's wear design competition, group exhibition, industry exhibition and so on. The popularity and reputation of Jimo children's clothing have been greatly improved.

In 2020, Jimo international trade city will promote three projects to enhance the strength of children's clothing industry. First, the introduction of Donghua Chi sang Clothing Design Co., Ltd., to create the center of China Textile City fashion design and research and development center, to provide a one-stop service for Jimo clothing enterprises from design, purchase, plate making to brand operation; two, to build Jimo's apparel OSO supply chain platform, with children's clothing as the breakthrough point, to expand the sales channels of Jimo clothing, and to pass the official quality inspection, quality assurance of Jimo children's wear and geography. Product logo, implanted FID chip, establish Jimo children's clothing quality traceability system, so that each child's clothing has its own identity information, through the online and online integrated supply chain, and rapidly expand the market; the three is to continue to organize Jimo local children's wear brands to go out, to participate in various national industry exhibitions and international exhibitions, and expand the Jimo children's clothing in the domestic and "along the way" countries. Influence.

Adhere to platform thinking and optimize factor support

Since last year, the Ministry of Commerce and other 12 departments have issued guidance opinions on promoting the development of platform economy in commodity trading market, pointing out the importance of platform construction for the development of commodity trading market. Wang Qingxian, member of the Standing Committee of the Shandong provincial Party committee and Secretary of the Qingdao municipal Party committee, emphasized the importance of platform thinking for many times. He put forward that "we should set up platform thinking, do multiplication by platform thinking, and integrate resources through platform to achieve the multiplier effect of value".

Jimo international trade city will focus on promoting the construction and application of several major platform projects in 2020. First, speed up the construction and investment of Qingdao's fashion and Creative Industry Park, and give high quality and new kinetic energy to the development of the industry; the first phase of the project will be completed by the end of the year, and will be put into operation in 2021; the two is to introduce Qingdao Hai Yi Mei Mei to build the global fashion industry base, so as to realize the fast response and on-demand production of the garment industry through flexible production mode and pass the platform. Sales of clothing to all parts of the world are expected to be completed by the end of April, and the live show of Taobao, fast hand, Jingdong, Tencent and other platforms will be completed before the end of the year. Three, the Beijing Yiwen group will be introduced to build a set of intelligent manufacturing supply chain platform, linking designers, accessories and OEM enterprises, setting up regional clothing trading center and copyright trading center, providing support for small and medium enterprises and brand businesses. The four is to cooperate with Shanghai's flying pomegranate technology, the supply chain, the smart factory and the new retail of the energy garment enterprises; the five is to cooperate with the Beijing Zhong Kun poly Lin company to develop international trade and expand the overseas sales channels for local products; six, the introduction of Haier intelligent home in the Jimo Home Expo Center, so as to create a one-stop home business and circulation center combining offline experience with online marketing.

Innovating marketing mode and creating net red live broadcasting base

The upgrading and development of traditional professional market is rooted in the continuous exploration and innovation of marketing mode and business format. In 2019, the first year of net red live broadcast, Jimo international trade city actively butted the new retail operation resources, expanded the sales channels with the Internet thinking, and guided the market merchants to test the water live mode through the introduction of a number of direct seeding agencies, and achieved good results and good results. In 2020, Jimo international trade city planned to build 40 thousand square meters of Qingdao net red live broadcast base on the five floor of Jimo Home Expo Center, introducing Taobao, fast hand, Tencent, jitter and other platform resources to attract MCN service agencies and operation service enterprises to set up the net red training institute to train professional talents for Jimo garment enterprises and market operators. "The Jimo market must quickly catch the red live express train, expand the radiation surface and market share of Jimo clothing". When it comes to the net red live broadcasting base, director Liu Yongjun is full of confidence and expectation.

Improve industry matching and enhance value-added service functions

In order to further enhance the level of intensive development of Jimo's textile and garment industry and further improve industrial matching and matching of life, the government of Jimo has focused on three major actions. First, we should actively plan and build a number of parks with good infrastructure, high degree of professionalization and comprehensive service capabilities to build platforms for the development of small and medium-sized enterprises and provide support for big brands. Two, the lack of intelligent logistics and warehousing and other industrial supporting facilities and low transport efficiency and low cost are the bottlenecks for Jimo business circle. Jimo international trade city will actively promote the planning and construction of a highway port system integrating information transaction, trunk logistics, urban distribution and warehousing services, and build a global cargo gathering center, settlement center and wealth center. Three, efforts should be made to strengthen the construction of supporting facilities in industrial and market areas. In 2020, the Jimo old street project, which is about to start construction, will create a Jimo characteristic district with a combination of eating, drinking and playing together. The children's paradise project will create the Jimo fashion trend parent-child experience paradise, and further optimize and improve the functions of regional life and leisure facilities and value-added services.

Strengthening talent introduction and training to help brand development

In recent years, the Jimo market cluster government adheres to the scientific concept that talents are the core of industrial development, actively studies the successful experience of textile and garment development in Shenzhen and Guangzhou, and focuses on bringing in and cultivating talents of designers and printing talents, and greatly promotes the upgrading and upgrading of textile and garment industry.

"Because we lack the good industry development ecology, high-end talents in Qingdao do not have a" friend circle ", it is difficult to attract excellent designers and print masters, resulting in lack of design elements and lack of market competitiveness. Liu Yongjun said. To this end, Jimo international trade city will incorporate textile and garment talents and team building into district level talent introduction plan. On the one hand, preferential policies should be offered in housing, medical treatment and education, bringing high-end studios, R & D centers, design teams and training schools at home and abroad; on the other hand, it is necessary to strengthen the integration of production, teaching and research with clothing colleges in Qingdao, and to import clothing. Equipped with vocational colleges and universities, it trains and delivers excellent clothing design talents for Jimo.

The development experience of China's textile and garment industry cluster shows that strong professional market matching is an important factor and key force for the development and expansion of industrial clusters and the upgrading of the industry. The Jimo textile and garment industry cluster is the leading group of two wheel driving production, commerce and circulation, and the Jimo distribution center as the representative of the international trade city occupies a leading position in the overall industry of Jimo. The leading position of industrial development. We have reason to expect that Jimo international trade city will play an important mission in developing platform economy, promoting industrial upgrading, leading mode innovation, and strengthening personnel building. In the process of coping with international and domestic crises and industrial competition, we will show more flexible adaptability and stronger competitive advantage.