What Can Millet Do In The Field Of Children'S Shoes?

At present, China's birth population has declined, and the corresponding maternal and infant industries have gone all the way, especially in the field of children's shoes and clothing. On the one hand, we benefit from the maturity of the domestic children's shoes and clothing market, and on the other hand, the young group who constantly enters the process of marriage and child birth has brought the upgrading of the whole industry consumption.

Demand escalation, consumption upgrading, children's shoes and clothing market industry every year is quite challenging, but then there is a low-key brand in the field of children's shoes all the way ahead, that is millet step. The millet step "brand of fast fashion children shoes" brand positioning in the consumer mind has formed a high recognition brand imprint, take the electricity supplier high-speed train, and constantly deliver high value children's shoes to tens of millions of Chinese families. Today, we will dig down the hard core strength behind the low tone of millet.

The growth history of Xiaomu: starting from childhood love, developing into industry love.

Millet steps Founded in 2010 in an ordinary family, the founder's wife was born just now, so that children can dress beautifully and dress comfortably. 10 years of development, with the fashion sensitivity and hard work of the founders, from husband and wife to team operation, the millet step continues to follow the trend of the development of the Internet business. A pair of children's shoes are departing from the factory to the feet of millions of children. Through accurate data analysis, the layout of the children's shoes is divided into boys and girls, precipitating professional attributes and rapidly growing into TOP1 sellers for children's shoes industry. Starting Tmall boutique mother shop, has maintained a characteristic benchmark in the Taobao maternal and child industry. In the 2019 China maternal and child entrepreneurs Leadership Summit and the fifth cherry awards, Xiaomi children's shoes compete with international big names in the twenty-one place of cherry's children's shoes TOP list.

The hard core of millet step: high standard and high quality

Every pair of millet steps shoes Before going out, all of them are strictly selected by the supply chain. They are closely controlled by the 32 gatekeepers of the professional QC team. They insist on the idea of "customer first". Everything is better for the customer experience. Therefore, Taizhou's millet steps are not the nearest choice of Wenling industrial belt. Instead, they choose the neighboring Wenzhou industrial belt, cooperate with Wenzhou children's shoes TOP10 supplier all year round, integrate Wenzhou's more than 200 factory capacity, and sign more than 50 exclusive suppliers. It is also the strong development, tight style and high quality standards that make millet step into a high quality hard core, competing for competitors to imitate the style, but can not shake the first throne of online children's shoes category.

The fast pace of millet step: millet + rifle, constantly break through

At present, the big industry of children's shoes is facing challenges such as rapid changes in consumption, changes in retail channels, the rise of Internet consumption and the intensification of global competition. Therefore, to adapt to market changes, product iteration is particularly important. Adhering to the brand spirit of "millet + rifle" and taking the initiative to embrace market changes, it has always been the style of millet walking. In the development of style, we are good at assembling. Designer The team integrates the Chinese and Western fashion elements, increases R & D investment, continuously optimizes product structure and category, improves the efficiency of supply chain, promotes deep cooperation, ensures quality and efficiency in quality control, focuses on consumers in the customer group, expands brand influence, develops brand building around children's life style, and deeply explores the needs of consumers in the new era; In terms of brand reputation and identification, we should continue to expand brand exposure and influence through digital marketing and brand fashion attributes. We will strive to provide comfortable and fashionable children's shoes for the whole world.