Bytes Jumping Into Orbit Education: Denying The Online Education Matrix Of The Training Institutions Under The Acquisition Line

The "big action" of the byte beating in the education industry is developing.

In March 12th, Zhang Yiming, founder of byte beating, wrote in a full letter that education is the new business direction of the company's cross border trial. In March 13th, Chen Lin, senior vice president of byte beating, said that the byte beating education business will recruit more than 10 thousand people this year. It is reported that the current exploration of byte beating education business is across pre-K, K12 and adult education.

Recently, reports have been reported that the byte beating is secretly contacting K12 training institutions under two lines of revenue with a scale of around 100 million yuan, so as to speed up the layout of the education sector. The two institutions are located in Jiangsu and Henan respectively.

This has aroused strong repercussions in the industry. Before that, few online education companies acquired offline agencies, and no training institutions under the Internet Co cross-border acquisition line. However, the byte beating is not true for the twenty-first Century economic report.

Education APP record management platform information display, byte beating has recorded 14 education APP. This list covers several tracks including K12, foreign language education, educational informatization and so on. It has both hatching products and acquisition targets. It also reflects the distinct characteristics of byte jumping as "APP factory", that is, the introduction of multiple products at the same track.

The campus network and GoGoKid will still be the educational focus of byte beating. In particular, the K12 live broadcast of the large class track is now at the draught, and the North net school is on a large scale "recruiting troops", which may become a new force for the summer school network war.

Stepping into the "Red Sea" of Educational Informationization

In March 26th, the Putuo District government of Shanghai signed a cooperation agreement with the byte beating. It will take intelligent education as the breakthrough point and carry out deep cooperation in the field of educational informatization. The goal is to create a global education demonstration area for wisdom. Putuo will establish the Beijing byte beating intelligence education innovation center and the future intelligent education laboratory, and establish a full set of intelligent education solutions, including district level teaching quality monitoring management platform, regional school big data teaching decision support system and so on.

The signing of the cooperation allowed the layout of the byte beating in educational informatization to emerge. The products involved include the big class data acquired in November 2019, the Ai science acquired in September 2018, and the online office tools fly book.

In 2014, the big class data was sent to B terminal school to collect and analyze the data of students' homework and examination.

According to people familiar with the matter, the creativity of the big class data came from Wang Yujia, a senior teacher of Meishan high school in Jiangsu province. He took the "12th Five-Year reform" reform of Jiangsu Education Science in 2011, and the core product is electronic marking. Since then, Li Kejia, a graduate of Mei Cun middle school, has commercialized it. Li Ke Jia also took part in the byte beating with the signing ceremony of the government of Putuo District.

The big data has gone through 3 rounds of financing, including tens of millions of yuan C round financing from the good future. Qixin Bao data show that the byte beating has 60% of the stock interest of the big class data, and other shareholders include Li Kejia and related parties, as well as providing A round financing major education.

Ai is also a AI based learning sentiment analysis system. It first learned the product of B, which was researched and developed by Ba Jun, and was acquired by byte beating in September 2018. The feature of this product is that the handwritten content can be recognized by the PAD end of the teacher in real time through the intelligent handwriting recognition pen.

The big class data and Ai learning have a certain market in Jiangsu, Anhui and other places. The two products were co operated with Jiangsu Phoenix Education Press and WAN Xin media respectively, and the latter were Jiangsu and Anhui primary and secondary school textbooks and teaching auxiliary leading providers respectively.

The educational product of byte beating is centered in East China and is spreading to central China and Southern China. During the epidemic period, the big class data and the North net school provided "air classroom" support for Fuzhou Gulou District.

Under the byte beating, there is also a C oriented photo correction product, which is strongly AI tutoring. Its operating company is Beijing Kongming Technology Co., Ltd., and its shareholders are two natural persons, Wu Di and silver Ping. Yin Ping has served as supervisor of Beijing Zhen Ding Technology Co., Ltd., which is acquired by byte beating. This company runs a knowledge payment product and studies APP well.

People familiar with the matter told the twenty-first Century business news reporter that Kongming technology is about to launch a hardware product, which is an intelligent operation desk lamp. It can identify teaching materials and carry out voice output through image and speech recognition technology. At present, Kongming technology has applied for multi-purpose desk lamp utility model patent, and "vigorously magic lamp", "vigorously magic mirror" and other trademarks.

The product is currently being tested and will continue to be listed in some core cities in East China. It has been reported that the byte beating will release a direct user oriented K12 education hardware product early this year.

The educational information track of byte beating layout is already a "Red Sea". Only listed companies in China are Tianyu, Li Si Chen and HKUST. The above insiders believe that the data collection from the front-end of the industry chain, to the middle end of the school situation analysis, item bank, micro class, and then to the evaluation of the rear end, have many institutional layout, but many participants, at the same time, everyone's understanding of education informatization is not deep enough, even the industry has chaos.

English product matrix

Byte jumps have been ploughing in the field of AI for a long time. At present, the most widely used in image recognition and speech recognition technology is education informationization and English learning.

English learning is the first educational track that bytes beat, and now product matrix is formed. GoGokid, which was launched in May 2018, is an online foreign teacher one to one product, matching VIPKID. At the end of 2018, the AI fake live broadcast product aiKID was suspected to have been abandoned. It did not record the education APP, and the audio-visual course in APP could not be opened. It has been reported that aiKID has ceased operation.

But the byte beating followed the introduction of many products, such as Tangyuan English, opening English, reading back words, etc. these products are different in positioning, but they all use speech recognition technology for oral English learning, which embodies the strategy of byte beating in the same track and launching many products at the same time.

GoGokid is the main product of byte beating in English track. This product has been reported to be poorly operated and lay off in a large area, but it seems that it has not been abandoned at present. First byte beating CEO Zhang Yiming wrote in the letter of March 12th that the byte beating education business had 5000 foreign teachers in North America, and then the senior vice president of byte beating, Chen Lin, speaking of byte beating in March 13th, why only two products were named for education, one of which was GoGokid.

Young foreign teachers' oral track is relatively mature, and user needs have been proved. 51Talk's fourth quarter earnings report released in March 9th showed that the company achieved its first overall profit for the first time in 2019. This has boosted morale in the industry. Before that, the cost of head companies in the industry was high and widespread losses.

But the main reason for 51Talk's profit is its hiring of foreign teachers in Philippines. Its salary cost is relatively low, which is only 1/4 of North American foreign teachers, which makes its gross profit margin up to 70%. According to one industry insider, the gross profit margin of the institutions that employ North American foreign teachers is only about 20%, and 80% of the course income is used to pay teachers' salaries. In particular, GoGokid, which started later than other institutions, made its product pricing relatively aggressive. Once the customer price was as low as 80 yuan, it even failed to cover class fees for foreign teachers.

But GoGokid is still being criticized for its operation. "Many parents in the group reflect, GoGokid's foreign teachers team is not stable, sometimes the children are just used to a foreign teacher, but suddenly there is no class. The quality of teaching between foreign teachers is different, but good teachers are hard to deal with. The parents said.

Part of the reason, she said, is that GoGokid is strict with foreign teachers. For example, if the teacher asks for leave several times, the parents' comments are low or no evaluation will be deducted. It is understood that GoGokid is the main 100% pure North American foreign teacher, put forward an efficient English learning experience, or this is the reason for its stricter checks on teachers.

Join the online school marketing war

North net school is another important point of byte beating education business.

The former Hua Luogeng school was founded in April 2018. A year later, it was bought by byte beating, but so far, market expansion is not much. Its scale is small, covering only three, nine grades of Chinese, mathematics and English. The number of lecturers is relatively small, and only 30 people are currently selling courses. Some teachers teach primary school courses and teach junior high school courses.

Near bytes, the North net school insisted on "100% Tsinghua graduate teacher", which may be the reason why the number of teachers is less. At present, the north and the North net schools have moderately liberalized the standards of teachers who must graduate from the north, and emphasize the overall quality of teachers and vigorously promote the recruitment of teachers.

Byte beating is recruiting teachers on a large scale, recruiting official website in byte beating, teaching and research teaching as a separate recruitment category, providing 41 kinds of posts, including the high school teaching and research posts that have not yet been set up by the north school.

A person familiar with the matter told the twenty-first Century business news reporter that the pay rate of byte beating is slightly higher than that of the industry level, for example, the annual salary of senior school subjects is equivalent to the income level of some Internet product managers.

The bypassing of recruitment information also revealed some new product directions, such as overseas education products, education and training directions, e-commerce products, education community products, family education, and educational versions for colleges and universities.

The North net school is still the focus now. Live broadcast of large class online schools launched a multi billion dollar marketing campaign last summer. This summer war will increase the figure of the north school. The person familiar with the matter said, "the net school in the north of the Qing Dynasty will get an extremely high budget and devote itself to the marketing of customers."

At present, the webcast of large classes has developed into many head offices, such as learning, thinking, network, APIs, homework, live broadcasting, and learning.

APIs counseling announced the completion of the latest round of $1 billion in March 31st, the largest online education industry ever. Learning and thinking network school has begun the summer enrollment of the old trainees, launched a preferential tuition fee of 1000 yuan for a single subject, and a tuition fee of 1000 yuan for three subjects, which is trying to form a market barrier.

In the presence of a strong hand, whether the byte beating product can break through is considered to be facing the same challenge when the BAT first entered the educational circuit.

The original New Oriental online COO pan Xin once pointed out in his WeChat public address that technology + traffic is the driving force and core competitiveness of the "headline" development. "In fact, the core competitiveness of technology + traffic, if we use the past BAT education to compare the original education industry enterprises, will form a comparative advantage of rolling, but in fact, the giant into the education industry is almost completely annihilated or the state of survival."

"Byte beating" as a Internet Co, has a very strong product matrix, it is a huge traffic gathering place, and also has a strong ability to acquire and transform. If we really value the education market and make more investment, we can achieve some results. Feng Zhongguang, an education industry analyst at CITIC Securities, said.

"But education is a long chain industry. After students are recruited, it is necessary to give lectures to him, but also to speak well so as to retain the students, and to stay for one semester is not enough. It may take several semesters. This process is different from Internet Co's simple information service." Feng Zhongguang told the twenty-first Century economic report.

According to those close to bytes, the byte jumper also has a clear understanding of this. Chen Lin said many times in the company that the core breakthrough of education business is innovation, applying products and technologies to the education industry, enhancing the overall learning efficiency and learning experience. Simple traffic is not an interest point for byte jumping. This is also the reason why Zhang Yiming listed education as his core concern in the future.