Will The Spread Of The Epidemic Be Cancelled? How Can Shoes Expo Be Incarnate "Online Exposition"?

This year, affected by the new crown epidemic, domestic demand orders fell rapidly, and foreign trade exports were blocked. The huge impact of the epidemic on the economic fundamentals is gradually emerging. At the same time, including the Tokyo Olympic Games, NBA, Wimbledon, Premier League, Geneva motor show, world mobile conference and so on, all kinds of fairs, competitions, performances and other activities all over the world have been postponed or cancelled, but the twenty-second Shoe Fair will still meet with customers on schedule.

The shoe Fair will adopt new initiatives in an innovative way. Alibaba 1688 International cooperation such as Alibaba international station, speed sell and other platforms co organised online fairs. Exhibitors and purchasers all over the world can seamlessly pass this online exposition to learn online display products, docking, online negotiation and business opportunities.

Since its first launch in 1999, the Jinjiang International Footwear Industry Fair has been adhering to the concept of "scale, internationalization, specialization and refinement". It has provided a broad exchange and display platform for the industry, and has taken an absolute leading position in China's footwear industry.

After more than 20 years of enrichment, the exhibition has a total exhibition area of over 710 thousand square meters. Its professional audience has been distributed in more than 70 countries and regions and hundreds of cities in the world. Exhibitors are spread all over the world, exhibits are complete in category, on-site service is in place, and supporting activities are colorful. It is known as "one of the ten great charm exhibitions in China". In this special period this year, the shoe Fair will also focus on helping enterprises in the shoe industry to catch business opportunities and seek common development.

The shoe Expo has held an innovative online exhibition. Alibaba 1688 Ali international station, speed sell and other platforms of full support. 1688 as the world's largest B2B comprehensive online trading platform, and relying on the strong industrial chain resources of Ali group, cloud computing, big data, digital infrastructure and other strong strength, it will quickly integrate and coordinate through digital capabilities, build digital exhibition infrastructure, help the national exhibitors to establish online display window, and promote digital transformation and upgrading, through online Conference and Exhibition find business opportunities, get back to the right track and turn danger into opportunity.

In the era of B2B3.0, Marketing platform 1688, we have been committed to digitalized transformation of the traditional economy under the help line. The online Expo of shoe body Expo 1688 will continue to help all small and medium-sized enterprises to improve their marketing capabilities by digitalization, change the traditional ways of acquiring customers and maintain customers, so as to realize digitalization of commodities, digitalization of manufacturing capabilities, digitalization of trade capabilities, digitalization of service capabilities, and help small and medium-sized enterprises to survive this challenge of life and death.

As a breakthrough innovation, online fairs are not only able to effectively hedge the negative impact of the epidemic, but also an iterative upgrading of traditional exhibitions. It not only can effectively enhance exhibition experience and quality efficiency, but also provides more possibilities for the overall breakthroughs of the fairs model in the new technology era.