Sitting On The Top Two Underwear Brands Of Man And Sang Fulan, Hui Jie Shares More Than 2 Billion Last Year By Selling Sexy Products.

Shenzhen Hui Jie group Limited by Share Ltd (hereinafter referred to as "Hui Jie shares") issued the annual report in April 24th. During the reporting period, the company realized total revenue of 2 billion 585 million yuan, an increase of 9.79% compared with the same period last year. The net profit attributable to shareholders of listed companies was 181 million yuan, up 9.61% over the same period last year.

Hui Jie share sales network covers direct battalion, e-commerce and distribution channels. The company has established a good cooperative relationship with several major department stores, and has actively developed shopping centers, otter Les, e-commerce, distribution and other channels. As of December 31, 2019, the company has 1392 direct outlets and 1629 outlets.

Hui Jie shares owns eight main brands: "Manifen", "Yi Wei", "Lan Zhuoli", "Sang Fulan", "Qiao Bai Shi", "Yi Shang Shang pin", "secret weapon" and "potato", and has Manny Finn Mei makeup, Manifen cotton life, MW1, man, neon, Manifen, Manifen sports, Manifen home, tick Tat tat, ah ho home, etc. Many brands include women, men and children. The products include brassiere, underwear, household, vest, bathing suit, sports, function, warmth, stockings, ladies skin care products and beauty products. Among them, "man" and "Sang Fulan" are trademarks of the well-known trademarks of the State Administration for Industry and Commerce.

During the reporting period, the brand of Hui Jie shares closely around the brand positioning, innovating products, expanding rich categories, expanding men, sports, vests, functions and other categories. Manifen launched the the Summer Palace joint home furnishing clothes, and described the collection elements of the Summer Palace precious Museum on the comforting body feeling fabric, plus a soft and stylish soft cup of "cotton candy" and a new C-H cup professional bra.

During the reporting period, Hui Jie shares continued to enhance its brand awareness and influence in variety shows, fashion magazines, WeChat public numbers, micro-blog public numbers, self media, live broadcast platforms, outdoor advertising and other channels through cooperation with KOL, celebrities and fashion bloggers. Manifen brand spokesperson Lan Qin interprets "you are born sexy" proposition, carries out "520 confession collection" activities, and displays the UAV love expression in the sky of Haixinsha, Guangzhou; CO operates with the French designer brand KOCHE in the 2020 spring and summer Paris fashion week, deduces the cross border joint between underwear and clothing; in December 2019, the multi habitat artist Victoria Song joined Manifen spokesperson family. Lan Zhuoli brand and Youku Video "this!" It's hip-hop, which launched a joint bra.

During the reporting period, Hui Jie shares is committed to upgrading the sales scale of single stores, eliminating the direct terminal terminals of some brands with poor quality, and opening new stores with higher requirements. In 2019, decoration and decoration fees increased year-on-year because of the factors such as renovation of terminal stores, location optimization of stock stores and other factors.

At the same time, Hui Jie shares continue to develop and meticulous operation of electricity suppliers, distribution channels. The company's Internet sales mainly through Tmall, Taobao, vip.com and other e-commerce platforms. Manifen brand for two consecutive years Tmall double eleven turnover exceeded 100 million yuan, won the main underwear category flagship store sales champion.

In 2020, Hui Jie shares continued to enhance brand influence as the core of brand management, enhanced brand operation and operation more professional, brand positioning is more accurate, brand connotation is richer, brand differentiation is more obvious. We should strengthen product innovation capability, optimize core products, improve product category structure and quality, and adapt to the different needs of consumers in different market segments. We should enhance member services and brand loyalty, and rationally deploy promotional resources.

In the promotion and expansion of marketing channels, Hui Jie shares the potential of stock store through meticulous operation, shortens the incubation period of new stores, improves user experience, and actively develops shopping centers, Oteri J and new e-commerce channels. With the rising consumption level of the two or three tier cities, the company plans to continue to explore the potential of the two or three line city market and continue to open up new markets based on the strong market awareness and consumer resources accumulated by the two or three cities in the country.