"Step Fish Program" Series Two: Smooth Circulation Of Industrial Chain, With Static Braking And Steady Development

Smooth circulation of industrial chain to ensure steady development

If you can resist loneliness and resist temptation, you can live in prosperity. From "Keqiao Water Street" to "Silk Road Keqiao", from "walking the whole world" to "full of the world", more than thirty years of persistence and innovation have made Keqiao textile realize its magnificent turn. In the future, Keqiao will continue to rely on the advantages of the textile industry to promote Keqiao textile strong chain supplement chain with "step fish", accelerate the transformation and upgrading of traditional industries and cultivate new industries, deepen the industry segments with "step fish", and do specialized products, with static braking and running "acceleration".

Keqiao district is the largest industrial cluster base of China's textile production capacity. It has the most complete textile industry chain, the strongest textile production capacity, and the three largest professional market in China. It has established a complete industrial chain and market production and marketing system, including upstream polyester, chemical fiber raw materials, weaving and dyeing and finishing in the middle reaches, downstream clothing, home textiles and light textile market. The integrity of the industrial chain is an advantage, but the industry chain is interlinked, a link block, upstream and downstream enterprises will be affected. Then, how does Keqiao's textile industry develop smoothly and circulate together?

The "Keqiao 13th Five-Year" high-end textile industry development plan "(2016-2020)" (hereinafter referred to as "planning") put forward efforts to promote the differentiation of chemical fiber products, fabric fashion, printing and dyeing green, clothing home textiles brand, and strive to achieve Keqiao's transition from textile to textile strong areas. The plan puts forward the top-level design requirements for the whole industrial chain of fiber, fabric, printing and dyeing and clothing home textiles, and points out the direction for the coordinated development of the industrial chain.

In the year of the ending of the plan, Keqiao district should be on the right track and take the "step fish plan" action plan for the development of Keqiao's manufacturing industry.

Relay, aiming at the development direction of textile industry, focusing on "green high-end, world leading" development target, focusing on fiber differentiation, fabric fashion, printing and dyeing green, clothing home textile brand development direction, clarify the future textile industry cultivation path, and strive to create modern textile cluster.

Multicomponent fiber

Upgrading the value of industrial chain from the source

Fiber is the source of the textile industry chain and an important raw material to meet the needs of the textile industry and national construction. In recent years, technological innovation is promoting the transformation and upgrading of Keqiao's textile industry to high-end, intelligent and green industries. The fiber field has constantly adjusted and optimized its structure, and remarkable achievements have been made in the field of new materials and hi-tech fiber.

In order to seize the commanding heights of the global textile industry, the "step fish program" put forward the implementation of the "4 10 billion" project to speed up the construction of new materials such as green fiber and Heng Ming, strengthen the high-end links and key missing links, and lay a solid foundation for industrial foundation. At present, tens of billions of functional fiber projects and billions of green fiber projects have been launched, and billions of recycled fiber projects will soon come to the ground. The "4 10 billion" strategy and fiber project occupy the third place. This shows the importance of fiber as the source of textile to the whole industrial chain.

It is understood that the first 10 billion functional fiber project -- the upgrading project of Heng Ming chemical fiber textile new material, includes the production of 800 thousand tons of polyester fiber upgrading project, and the production capacity of 1 million 200 thousand tons of polyester matched differential environmental friendly functional polyester fiber. After completion, it will build a modern textile ecosystem with full industrial chain, high concentration and strong competitiveness for Keqiao district. Leading role.

In March of this year, the Keqiao textile industry cluster "4 10 billion" cultivation project one of the key projects of the China Textile Academy green fiber project held a launching ceremony. The project will use technology, equipment, safety, automation control and engineering technology system integration and integration of innovative 10000 ton Lyocell fiber industrialization technology. After completion of the operation, it will cultivate and develop the advanced manufacturing industry cluster of the city, provide strong support to the textile industry in Keqiao, and build a new international textile capital in the new era.

In addition to the key projects supported by the government, as well as the large fiber enterprises such as Ji Ma Liang silk, ancient fiber road and Tiansheng chemical fiber, many small and medium fiber enterprises in Keqiao have shown strong technological R & D capabilities and innovative vitality in terms of functional fibers, green fibers and other new materials. Shaoxing punctuation Textile Technology Co., Ltd. has established nearly 30 patents since its establishment. After many years of successful development of graphene fibers, a number of fiber technologies have filled the market gap in recent years, making continuous progress in exploration.

According to Liu Na, general manager of punctuated textile, in order to help fight epidemic disease, this year, the company concentrates on developing drug loaded fibers, attaching or attaching drugs to coronavirus with killing effect on basic materials such as acrylic fiber or viscose, so as to play an antiviral effect. The drug loaded fiber can be used in basic protection fields such as masks, gloves, bedsheets, quilts, etc., so as to protect people's health in an all-round way. In addition, punctuated textile technology has been applied in the field of plush in the past two years through the breakthrough of natural fibers such as silk and cotton. It solves the pain points of traditional Plush materials limited to chemical fiber, fills gaps in the market and caters for the needs of the great health era.

Nowadays, the natural fibers such as cotton, linen, wool and silk are developing vigorously in the field of Keqiao fiber yarns. The functional fibers such as graphene, bamboo fiber, coffee and corn are constantly rising, and the new materials and new process fibers, such as coloring and recycling of raw materials, are progressing continuously. The development trend of differentiation and diversification promotes the added value of downstream industries and the overall value of industrial chain from the source.

Fashion fabric

Carrying Keqiao's creativity to the world

From the amount of running to the professional fabric suppliers of famous clothing brands both at home and abroad, and from the selling fashion to the fashion favorites of the world's biggest show, Keqiao fabrics have been revitalized under the blessing of fashion and creativity. As one of the "five big" industries that focus on development during the "13th Five-Year" period in Keqiao District, Keqiao's fashion and creative industry is based on good textile industry, accumulated deep planting and thick planting, original design is booming, copyright protection has achieved remarkable results, and around the "fashion show every day", we will open up a new journey of fashion Keqiao and build a Keqiao fashion industry development community.

The fashion industry is the "step fish program" put forward to focus on the development of the dominant industries, as "on a piece of cloth city", the development of Keqiao's fashion and creative industries with fabric as the core, gave birth to the Keqiao fashion week, the introduction of the China Fashion Fabric Design Competition, and led to the emergence of many flower type original design platform. Keqiao fabric carries the insights of textile city to the trend of the world and sells it to all parts of the world. It takes the strong radiation, cohesion and competitiveness into the world and integrates into the international trend center.

As a platform for original design and copyright protection, Zhejiang tile & tile culture and creative Co., Ltd. has more than 7000 design studios and nearly eighty thousand registered users. Original designers and customers have been distributed in 22 countries and cities in Europe, the Middle East and other 11 countries in the world and Guangdong, Jiangsu and Zhejiang. Relying on the advantages of Keqiao textile industrial cluster, Zhejiang tile tile has been promoting the fabric fashion of textile city with creative design for many years. On the other hand, it provides professional copyright protection and escorts the original.

According to Li Chunfang, general manager of the company, the volume of flower pattern has declined in the first quarter of this year. However, online original designers and customer registration have risen sharply, laying the foundation for the development of post epidemic era. The more difficult time is, the more we need to train internal strength. "As always, we will respect the original and enhance services. Next, we will play the advantage of the online platform, integrate the industrial chain of the fabric under the layout line, and get the whole industry chain from creative design to printing processing." Li Chunfang said.

The rise of the original design platform of fabric pattern is the epitome of the flourishing of Keqiao's fashion and creative industry. Nowadays, the fashion atmosphere of textile city is more and more dense, and the fashion pattern is clearer. Around the overall goal of "international textile creative center", we are striving to create a "one core, two center" development pattern, and the fashion and creative industry has achieved remarkable development results. One city light textile, fashion, every year, nearly 1/4 of the world's fabric is traded here, not only for fabrics but also for Keqiao's creativity.

Original Costume

Interpretation of Keqiao's local brand potential

With the development of fashion and creative industries in Keqiao, a large number of local clothing brands have sprung up like mushrooms, leading to the new trend of fashion industry. Relying on the advantages of "industry + base + market", Keqiao's local clothing brands blossom more in men's wear, women's wear, children's wear, sportswear and advanced customization.

The creative industry service center of China Textile City said that the fashion and creative industry in Keqiao is based on the four fields of fashion design, fashion manufacturing, fashion consumption and fashion service, and has built up a multi-level and fashionable functional system with misplaced complementarity and organic coordination, so as to promote the rapid development of local brand enterprises. It is reported that last year, Keqiao District introduced 37 European creative design talents, 31 fashion brands, and 33 creative enterprises. The design and research and development of textile industry creative design base 293 million yuan, which led to 34 billion 650 million yuan sales for service enterprises, an increase of 15.49% over the same period last year.

Shaoxing Keqiao Baike clothing research and Development Co., Ltd. is one of the many garment enterprises in the base. It is also one of the second batch of key nurturing enterprises in the "step fish program", with the original design, production and sales of down garments. The company has set up a design team of over ten people, designing nearly 400 kinds of down garments every year, producing nearly 300 thousand pieces, and selling them to all provinces and cities throughout the country. "Adhering to the original line has always been the secret of a hundred guest brand based on the market. Relying on the advantages of Keqiao's textile fabrics, we will continue to innovate and make stronger local clothing brands in Keqiao, conform to the international fashion trend, and lead the market new trend." Xia Shirun, general manager of Baike clothing, said.

In Textile City, such as Xia Shirun, there are more and more entrepreneurs who want to make strong local clothing brands. The brand has become the conscious action of more and more enterprises. In, Q, BRLOOTE, Zora, legend of Silk Road, nine days of stupid birds, artisans, embroiders, love shadows and other familiar names together constitute the matrix of Keqiao's local brand and convey the new development of Keqiao textile to the outside world.

In recent years, Keqiao has deepened its brand creation, set up a carrier for design brand cultivation and outcome trading, and has made great efforts to promote transformation of design achievements, improve design service capabilities and brand awareness. At the same time, with "daily fashion" as the guide, the high standard of Keqiao fashion week, the normalization of "fashion release day" and "design exchange week" have greatly enhanced the popularity and influence of Keqiao's local brands. Next, Keqiao will define the Keqiao standard of innovative design talents, explore the implementation of design talents' "latitude and longitude plan", and build the Keqiao fashion industry development community.

Green printing and dyeing

Leading the new format of sustainable development

Accounting for 1/3 of China's capacity and 1/2 of Zhejiang's capacity, Keqiao is undoubtedly a benchmark city in the territory of China's textile and dyeing industry. In 2018, Keqiao's printing and dyeing industry upgrading and upgrading project was successfully completed. In the past 8 years, Keqiao's printing and dyeing industry has adopted heavy elimination of backward production capacity to punish pollution, promote energy conservation and emission reduction, encourage technological innovation, and integrate 212 printing and dyeing enterprises into 108, forming a printing and dyeing industrial cluster with obvious industrial characteristics and strong international competitiveness. The upgrading and upgrading project has been successfully completed, and the upgrading and innovation of Keqiao's printing and dyeing industry has never stopped.

It is understood that in 2019, the implementation plan for promoting the high quality development of Keqiao's printing and dyeing industry was approved. It was clear that by the end of 2022, the work of printing and dyeing enterprises in Yuecheng district had basically been completed. The overall level of printing and dyeing industry in Keqiao district has greatly improved, and the quality and efficiency have been significantly improved. The provincial and provincial pilot work of transformation and upgrading of printing and dyeing industry will provide the Keqiao plan for upgrading and upgrading the traditional industries of the province.

At the end of March this year, the upgrading of printing and dyeing and chemical industry in Shaoxing city was promoted by Lixin, seven rainbow, Longxiang and flying dyeing and printing. The ceremony was held in Keqiao blue print fashion town. Following the successful start of the national printing and dyeing group project, the 4 printing and dyeing groups such as Lixin, seven rainbow, Longxiang and flying over were launched in Keqiao, marking the orderly completion of the printing and dyeing enterprises in Yuecheng district and the upgrading of the printing and dyeing industry.

The reporter was informed that there were 47 printing and dyeing enterprises in Yuecheng District, of which 34 enterprises were integrated into 5 printing and dyeing groups and settled in Keqiao. The remaining 13 unincorporated printing and dyeing enterprises will accelerate the implementation of transformation and upgrading through mergers and acquisitions, expropriation, transformation and development. At present, the 5 printing and dyeing groups have all started construction. The project will be completed by the end of 2021, and the original plant will be closed down. This will effectively promote the further development of Keqiao's traditional printing and dyeing industry, and strive to build a "green high-end, world leading" advantage industrial cluster.

At present, the printing and dyeing industry in Keqiao is actively promoting cross regional upgrading projects on the one hand. On the other hand, it actively guides the old enterprises that have completed the upgrading and upgrading to seize the new opportunity of upgrading and upgrading. With the spread of overseas epidemic, it should be the peak season for textile printing and dyeing industry. Haitong printing and dyeing production line in Keqiao has been halted. In March, the turnover of enterprises also dropped significantly. As the first batch of "step fish fry" of "step fish program", Haitong dyeing and printing has broken down the traditional fabric dyeing line for more than 30 years with the power of breaking the wrist, and intends to enter the latest field of nylon dyeing and printing in the industry.

In Keqiao, a number of printing and dyeing enterprises that are seeking opportunities and actively changing are very few. Many enterprises are actively promoting the transformation and upgrading of the entire printing and dyeing industry, focusing on improving equipment technology, strengthening scientific and technological innovation, speeding up intelligent transformation, promoting ecological management, strengthening safety production and improving comprehensive benefits. Encounter.

Ingenuity home textiles

Transformation and upgrading to meet consumption upgrading

Keqiao's home textile industry is dominated by curtain fabric, relying on good regional and industrial advantages. In recent years, its development momentum is good. It has been constantly upgrading and becoming fashionable, personalized, high-end and green. It has become an important force in the entire textile industry. It has also become an important part of Keqiao's textile market and textile industry. With the upgrading of consumption, large household, finished products and new retail have become the draught of the development of the home textile industry. The brand awareness of Keqiao curtain fabric industry is gradually awakening, the position of curtain fabric production base is adjusted, and the regional brand construction is promoted.

In the spring of 2017, Keqiao successfully held the first curtain fabric exhibition, and officially upgraded to a national exhibition in the autumn of 2017. So far, it has successfully held the six session, further promoting the regional brand of "Keqiao curtain fabric", enhancing the visibility and discourse power of the industry. In 2018, the curtain Textile Art Association of China Light Textile City was formally established, and the practitioners of Keqiao curtain and cloth art industry had their own home and entered a new stage of holding together, gathering together and winning together. On the 2019 Shaoxing Keqiao Textile City curtain fabric exhibition (Autumn), Keqiao first launched the concept of "China Light Textile City curtain curtain cultivation base". For the first time, the net red live room was introduced to the exhibition site to promote cross border integration of finished curtain and net red live, focusing on the ecology of the finished curtain industry.

This year, under the grim situation of the global epidemic, Keqiao curtain fabric industry is quietly seeking to innovate, strengthening the research and development of large health products, catering to the needs of the post epidemic era. On the other hand, it has solved the bottlenecks and obstacles in the promotion of new products, such as obstructing the purchase of new products, reducing orders, and so on. Layout of the future development direction.

Zhejiang Zhong Mao Home Textile Co., Ltd. is one of the leading enterprises in Keqiao curtain fabric industry. Facing the epidemic situation, we welcome the challenge with a positive and optimistic attitude. In order to cater for the new demand for antibacterial health after epidemics, Zhong Mao home textile is developing "multifunctional curtain" with functions of flame-retardant, heat insulation, sound insulation, antibacterial, mildew proof, waterproof, oil proof, antifouling, dustproof, antistatic, wear-resistant and dustproof. It has a wide range of uses and high quality. In March of this year, Chung Mao Home Textile Co., Ltd. joined hands with the global textile network, the online Textile City and its affiliate winning brand international soft clothing. The first shot of the new live broadcast was launched.

After the outbreak, development is still the absolute principle. According to the "step fish program", Keqiao textile industry will focus on industrial upgrading, brand promotion, green development, innovation driven, and cultivate a number of leading enterprises and benchmarking enterprises. With "step fish's quiet, step fish special, step fish strong, step fish needs", deep down and ploughing thick planting, promote the coordinated development of industrial chain, actively build the fate community of industrial chain, leading the Keqiao textile industry to high-end. The development of textile industry.