Home >

1688 Is It Feasible To Move The Exhibition Online With Wholesale Direct Broadcast?

2020/4/29 10:31:00 0

Live Broadcast

The new crown has evolved from a black swan to a grey rhinoceros on a global scale. The global economy is forced to press the pause button. Under the "non-contact" social normality, e-commerce has become the mainstay of social and economic life. From the top leaders inspecting live broadcast of edible fungus, leading local government leaders to sell live agricultural products in person, and then to factory owners in all parts of the country to do live wholesale, a national broadcast era has arrived.

The difference is, compared to the maturity of to C to development mode, a to B business enterprise, which is constructed by new elements such as to B live, online exhibition, factory supply and direct supply, is ushering in a turning point. As in 2003 to C electricity supplier, the new crown 2020 epidemic may also open a new era of to B business.

Online exhibition becomes new channel for foreign trade enterprises

From March to May every year, it is the time when the traditional offline exhibitions and orders will be held. Under the influence of the new crown epidemic, the factory has been gradually resumed under orderly control, but the exhibition and ordering will still not be able to convene normally. Up to now, more than 170 international exhibitions have been postponed or cancelled, and the major exhibitions in China have been postponed extensively. The spring fair, which was originally planned for April, was postponed to the end of 6. Even though the wholesale markets in China are open, there are few people.

"Before the company is busy resuming work, it is necessary to rush for orders, which is a great test for the production and operation of enterprises." Affected by the outbreak of overseas outbreaks, foreign trade enterprises' foreign customers' orders have basically been returned to the whole line, and the good products have become stock backlogs in warehouses. In particular, seasonal clothing products will soon be out of season.

Jinjiang Chen Dai town Dahl Chi shoes factory was originally a foreign trade production processing enterprise. In the past year, the foreign trade processing sheet accounted for 80% of the company's sales. Under the impact of the epidemic, all orders for foreign trade processing have been cancelled or suspended, and several production lines are facing a shutdown. Foreign trade flameout, boss Ke Jiang Feng seeks to transform domestic trade.

In April, Ke Jiang Feng participated in the twenty-second Jinjiang shoe body (online) Fair jointly organized by the Jinjiang municipal government and Alibaba 1688. Unlike in the past, the nation's largest sports shoes Fair adopted the online mode for the first time, and the whole process is online purchasing without contact. Like the double eleven, the online shoe Fair has set up 5 exhibition areas including footwear products, sporting goods, shoe materials, shoe machines, Jinjiang direct broadcasting and foreign trade enterprises, attracting a total of nearly 3000 famous enterprises including Germany, Italy, Peru, Bangladesh, Indonesia, and other famous brands, including 360 degrees, Shuhua, Carle, USA, sengdi and Shuang Chi.

It is understood that up to now, the Jinjiang Shoe Fair has a total exposure of over 18 million 715 thousand, of which 19 days, 20 days, two days, Sina micro-blog micro Topic Reading 1 million 743 thousand. According to Cai Wenqing, director of the Jinjiang Municipal Bureau of Commerce, the total volume of online transactions exceeded 1 billion yuan during the exhibition.

"Online exhibition" provides a foreign trade bosses who can save themselves like Ke Jiangfeng, a fast access to domestic market and quick access to the domestic market. Through online exhibitions, factories without experience of domestic trade and electricity suppliers can display factory strength and goods through live broadcast, and directly connect Taobao sellers and micro sellers through the Alibaba 1688 platform. Through the Alibaba's 1688 small wholesale and small quantity list, Ke Jiang Feng's foreign trade and domestic sales are on the way, and the online order of one activity has increased 3 times.

It is understood that Alibaba's 1688 newly launched digital "foreign trade zone" will help foreign trade enterprises without online business experience directly become Tmall supermarket and Taobao's heart supplier. It will extend the annual fee of 3 years for the foreign trade manufacturing enterprises who have entered Tmall, and open a green channel for the small and medium-sized foreign trade enterprises to enter Taobao enterprises.

Not only is Ke Jiangfeng, a small and medium-sized business owner, because of the massive Taobao sellers, micro dealers, cross-border electricity providers and offline shopkeepers, Alibaba 1688 is also an important way for small and medium enterprises to connect C consumers to factories, stalls, trade wholesalers and other domestic businesses.

Thanks to the diversified distribution tools such as Amoy source, Ji Yuan Bao, cross border special supply, cloud storage rack, etc. on the 1688 platform of Alibaba, small and medium-sized businesses can quickly deliver goods online on Alibaba 1688. Take the "APP" and "Amoy source" as an example, you can provide Taobao and micro sellers with a replacement, one key shop, bulk orders, automatic return orders, automatic accounts without any advance. On the source, users can even enjoy exclusive private goods, secret service and shopkeeper exclusive prices.

To B is coming live.

After the outbreak of the outbreak, based on the "new wholesale", Alibaba 1688 opened a green channel for free shops and 0 live rooms in the national wholesale market stalls and factories. All factories and professional market stall owners only need to provide identity and qualification authentication, then they can be launched live immediately.

"For small and medium-sized enterprises without online experience, it only takes 2 days to open Alibaba's 1688 live broadcast. We have live shops, but most of them communicate with each other in the live broadcast process. After the end, the links are also deposited in the live shops. If you need more rights, you can also open the integrity of members, enjoy the entire platform traffic. Bei Liu, general manager of marketing department of Alibaba's internal business division, said.

In the Alibaba 1688 + live broadcast channel, buyers can freely travel through every Alibaba 1688 business + Live Room, face to face with the wholesale market stall owners and factory owners across the country.

Producing areas, factory workshops, new exhibition halls and stalls have become direct seeding rooms. Factory owners, stall girls, designers, experts and buyers have become hosts, and real and professional has become the main feature of to B live broadcast.

"Unlike Taobao live broadcast of C class, the live broadcast scenario of B class is the most realistic and intuitive display of the scene of origin, the strength of factories and the quality of products. B class anchors do not need the C class to request the special specialization of the anchors, and emphasize the professionalism of the anchors. The anchors often come from the core roles of all links in the B trade link. They can provide buyers with professional market forecasts, product quality control and purchase decisions.

Bei Liu said that next Alibaba 1688 will launch the "super factory director", "source producing live broadcast", "factory workshop live", "super new live broadcast", "stalls sharp goods live broadcast" and other live forms.

It is understood that nearly 20% of the exhibitors of Jinjiang Shoe Fair will display the strength of commodities and factories through the way of live broadcast. Through Alibaba 1688 business + live broadcast, you can consult online, pay a visit to the factory and view the factory. In view of the individualized needs and problems of buyers, live broadcast can visualize, communicate effectively and intuitively.

"Wholesale industry has a great inertia in the past. Buyers are used to purchasing in industrial clusters. The epidemic interrupts such inertia. What Alibaba 1688 is doing is to digitize and online the industrial gathering form under the line, so that buyers can get the same price at the same time, and the goods on the line are even richer than those under the line, and the price is more transparent." Bei Liu said.

Affected by the epidemic outside China, foreign trade, one of the three pillars of China's economy, will be extremely severe in 2020. Export to domestic sales will become a way for many foreign trade enterprises to save themselves. The latest data released by the General Administration of customs also showed that the total value of import and export of goods trade in China in the first quarter of 2020 was 6 trillion and 570 billion yuan, down 6.4% from the same period last year. Among them, exports were 3 trillion and 330 billion yuan, down 11.4%; imports 3 trillion and 240 billion yuan, down 0.7%.

The domestic demand market, although the domestic epidemic has been controlled, resumed and resumed production in an orderly manner, but since the new crown virus has no treatment specific drugs, the vaccine will start as early as 2021, and "no contact" or "low contact" will become the new normal social and economic situation in 2020. Under such a background, the business mode of contact and aggregation under the line will be severely restricted, and all links of commercial production and circulation will be digitalized and online become rigid demand.

New wave of industrial Digitalization

B2B is the ancestor of the electricity supplier.

When the Alibaba was first established in 1999, the business mode provided information matching services for small and medium-sized enterprises. The initial to B business is also the protagonist, the vertical industry B2B boom period, each industry has ten large and small industries B2B website to provide information matching services. After more than 20 years, to B business has also experienced the development from B2B1.0 information matching to 2 transaction services. However, under the high gloss of to C business, business mode verification has not been very successful to B trading has not had the chance to become the leading role.

In 2017, the first Alibaba 1688 business day announced that Alibaba 1688 was developing from the trading platform to the marketing platform, and officially entered the B2B3.0 era. It proposed that "the source factory goods are all over the world", indicating that the to B electric providers began to sink from purely online transactions and entered the source of goods such as factories, producing areas and wholesale markets under the line, so as to help them realize digitalization and online.

Represented by Alibaba's 1688 strategic thinking, in recent years, B2B electric business has been exploring from the online transaction 2 mode to the industrial chain, through the digital warehousing warehouse receipts, logistics, factory production, raw materials and other industrial links, to promote the digital transformation of the industrial chain, and enhance the efficiency of production chain circulation. The new era of to B is called digitalization of industries, emphasizing more complex and large industrial fields, and rebuilding business contacts through digital tools.

In April this year, after eleven years, Alibaba launched the spring thunder plan to help SMEs in China tide over difficulties. In the new spring thunder plan, the core idea is to "fully promote the construction of new infrastructure for the digital economy era".

In the era of digital economy, the digitalization of the industrial links of every industry chain has become an inevitable trend. Every industry will inevitably grow a number of industrial unicorns with a certain amount of weight.

In 2020, Alibaba 1688 formally put forward "wholesale, top 1688". It will focus on establishing new wholesale benchmark cities around the core producing areas, focusing on the rich, business efficiency and financial services, so as to solve the three core pain points of traditional wholesale. One hand is rich, mainly for the traditional wholesale regional sourcing and procurement quantity, the second-hand price pain point, through the national origin factory goods gathering, Alibaba 1688 main push one hand, the first hand price; business efficiency mainly for the traditional wholesale and off-site rush, exhibitors sweep the floor procurement method, such as this online live broadcast can be highly effective selection of goods distribution; financial services for the traditional wholesale only old customers. Credit is not enough, Alibaba 1688 provides platform credit, no mortgage, no need to meet and know.

It is understood that the latest Alibaba launched three major initiatives: "boosting foreign trade to domestic sales", "boosting industrial belt digitization" and "financial support operation services". It plans to open the trillions of domestic demand market for 1 million foreign trade factories in three years, and build 10 industrial clusters with 10 billion output value in the whole country. Province, each province to build 100 Taobao live broadcast industry base.

At present, Alibaba 1688 has carried out deep cooperation with the more than 20 core sources of Zhejiang, Guangdong and Fujian, and at least 32 foreign trade enterprises are seeking to transform domestic trade with Alibaba 1688. Several cities including Dongguan, Yiwu, Wenzhou, Qingdao, Shantou, Baoding and Zhili have launched cooperation with Alibaba 1688 in the digital industrial belt.

Next, the whole Alibaba 1688 will push the 6 major categories, clothing, new products, shoes and packages - underwear, beauty and accessories. Bei Liu said that the six major categories, as the main category of Alibaba 1688, will break down the minds of B buyers. At the same time, they will also push the live products, such as live broadcast, gang matching, factory delivery and real business, to enable buyers to find more accurate, timely, explosive, high-quality and good service sources.

"At present, Alibaba has nearly more than 3000 business users on 1688, which means that nearly half of the country's more than 7000 SMEs are trading on the 1688 platform of Alibaba."

The industry believes that, compared to the economic crisis, the main impact of foreign trade exports, SARS only affected the trade circulation in some areas, the new crown epidemic deterrence far beyond the economic crisis + SARS, covering the global economy, in addition to its direct global economic contraction in 2020, it will have far-reaching and extensive impact on the production and circulation of China's offline industry. Compared with SARS, to C electric business has entered a rapid development. It is foreseeable that the new industry will enter a new wave of development under the influence of the new crown epidemic.


Source: billion power network

  • Related reading

Zhang Dayi'S Accident Is More Painful.

Entrepreneurial path
|
2020/4/25 0:21:00
0

4000 Stores Closed Overnight. The Wenzhou Boss Sold Shoes To Save Lives.

Entrepreneurial path
|
2020/4/23 13:04:00
1

Behind Anita Yuen'S Rumor Sweeping Luxury, LV'S Difficulties And Self Rescue

Entrepreneurial path
LV
|
2020/4/23 13:03:00
1

Ryui Masa'S Goal Has Not Been Achieved, And UNIQLO Has Been Very Sad Recently.

Entrepreneurial path
|
2020/4/10 10:57:00
0

Investigation On The Current Situation Of The Wholesale Clothing Market In China

Entrepreneurial path
|
2020/4/3 14:01:00
1
Read the next article

"Roasted Goods" Cool: A Pair Of Shoes Straight Down 2000 Yuan In 5 Months, Fried Shoes No Longer The Limelight

In recent months, once hot "roasted seeds" began to cool.