Product Users Have Two Hands, What Is The General Manager Of The Red Bean Stock Entering The Live Broadcast Room?

In April 29th, red bean men's men's clothing held a wonderful live broadcast of the Mr.Real true new flagship series of new products. This brings the new product of the red bean men's suit closely following the epidemic situation. The new product, the red bean white T and the high quality elastic shirt, is again following the launching ceremony of the new line of 3D high elastic pants (the fourth generation) on several live platforms in early April. Live broadcast.

In this release, Zhou Hongjiang, general manager of Hong Kong stock, went to live on the spot for the first time, so that consumers could experience the "cloud test fitting". They attracted large quantities of fans with professional explanations and super value concessions, which not only promoted the interaction communication between brands and users, but also shortened the distance between users and users. 。

The start of 2020 was different from a new crown epidemic, especially for the apparel industry. But in the crisis, many enterprises in the crisis in the digital transformation of the exploration is also bright. During the epidemic period, red bean men's clothing has made full use of many forms, such as live broadcast sales, member's special field, small program distribution, etc., accelerating the digitalization reform and innovation of the brand.

　　 Danger in search, red bean men wear Live Online

An epidemic has forced many retail enterprises to accelerate their transformation. Many clothing brands aim at the "home economy" to launch the "cloud shopping" experience. Red bean men's clothing is also the same, not only actively expand various kinds of electronic business platform live broadcast activities, more vigorously carry out the WeChat public number and offline offline chain store live marketing mode. The staff are incarnated by the hosts, through the form of rich interactive live broadcast, which not only solves the pain point that consumers can not try to understand the effect personally, but also brings over value benefits, stimulates online consumption, and invisibly "traffic" has become a real sales volume, creating a new sales opportunity for red bean men's clothing.

During the epidemic period, the regular live broadcast of red bean men's clothing was a successful operation of red bean men's wear online live broadcasting platform. From from February 17th to 26th, every day in the afternoon, people from all over the world made a total of 14 thousand and 100 live broadcasters using the "live broadcast" platform. Through the rich forms of interactive chatting, trial fitting, sweepstakes and full gifts, the sales and word of mouth win were achieved. The cumulative number of viewers broke up 3 million 740 thousand people, with an average of 1410 games per day. Last year, more than 1300 stores of red bean men's clothing had already implemented a full channel operation plan, and over 4 million products were shared online and offline, coupled with the innovative online live broadcast business this year, making red bean men's clothing even in such a serious epidemic this year, still made unmistaken sales results, and completely fired the red bean man's younger and digitalized shot, and opened the red bean. Men's clothes reshape my new path.

　　 Creativity + quality, red bean men's clothing builds brand image with strength.

In addition to the new business of online sales, red bean men's clothing has not forgotten the product's innovation and upgrading, and the product is the core of an enterprise. Red bean men's wear introduces first-class design team and commodity planning team, enhances independent research and development ability, and continuously releases the energy of product innovation. Upgrade process fabrics, research and development of new version, joint hot IP, joint international famous designer...... The red bean men's clothing keeps advancing with the times, always takes the product as the core, takes the quality to stand firm and brings the brand-new product to the consumer. From the early shirts, suits, colorful series, to light suits, light goose down, 3D high elastic pants and Dengfeng series, the function of the products continues to improve, and the explosive products continue to sell well. This year, red bean men's clothing continues to be deeply ploughed in the field of product research and development, focusing on the introduction of high quality high elastic casual pants and fashionable bacteriostatic small white T, so as to create high-quality and light fashion men's clothing.

The fourth generation of red bean 3D high elastic pants and red bean white T produced by the two live broadcast conferences in April are the new products made by red bean men's clothing. 3D high elastic pants have been upgraded through iteration, and their quality has been continuously improved. The elastic index is higher than that of the ordinary casual pants. The 3 legs are liberated from the tight feeling by vertical projectile, horizontal bullet and rebound. Not only are they comfortable and unconstrained, but also the elastic recovery is excellent, and it is not easy to deform, so that the body can enjoy the freedom of stretching and relaxing.

The red bean T is combined with the public's demand for healthy life under the epidemic situation. It selects high-quality Xinjiang long staple cotton fabric, innovatively adopts the German Rudolf bacteriostasis process, and through the repeated bactericidal action of silver ions, effectively suppresses the four bacteria breeding of Escherichia coli, Staphylococcus aureus, Bacillus pneumoniae and Candida albicans. After 50 times of washing, the bacteriostasis rate can still reach as high as 9. 9%, protect the skin health of consumers. Red bean men's clothing will blend technology with life elements, uphold the spirit of craftsmen and create a fashion trend that is more consistent with contemporary aesthetics. Every new product shows red bean men's dedication and initiative in pursuit of more high-quality roads, constantly exploring new fields, and passing the brand new image.

This epidemic is undoubtedly expanding and consolidating people's online consumption habits. For the red bean men's clothing that has already begun to pay attention to the online layout, it only speeds up its new transformation of digital transformation. How to break the sales difficulties of the clothing industry under the crisis? The red bean men's clothing is bringing the brand-new problem solving train of thought for the clothing industry, using the internet tool to drive the marketing efficiency, the iteration sale method, the union excellent quality product, finally realizes the sales volume fission growth.