May 1 "Retaliatory Consumption" Come? Sales Figures Everywhere Tell You.

This year's "May 1" golden week ended. After experiencing the epidemic, the five day long holiday was more likely to carry tourism, hotel accommodation, aviation and railways, and offline businesses' expectations of consumption warming. Has the "retaliatory consumption", which has always been mentioned, appeared?

According to the comprehensive estimation of the Ministry of culture and tourism, in 2020, during the May 1 holiday (May 1st to May 5th), the total number of domestic tourists was 115 million, and the domestic tourism revenue was 47 billion 560 million yuan. Although this data exceeds the 16 billion 578 million yuan income level predicted by the tourism research center of the Chinese Academy of Social Sciences, it still has a gap of 117 billion 670 million yuan compared with the four day holiday in 2019.

Taking into account the demand for epidemic prevention and control, tourist attractions around the country adopt restrictor measures, and most people are cautious about abandoning their travel because of the epidemic situation. Under special circumstances, such a level of income is the trend of warming up and recovery.

If the tourism industry is to recover in May 1, what is the performance of offline businesses?

　　 Beijing

According to the data monitored by Beijing Commerce Bureau, during the May 1 period, 100 commercial circulation enterprises achieved sales of 3 billion 960 million yuan, down 5.9% from the same period last year, and recovered to 94.1% of the same period last year. The promotion of linkage between key business circles and brand enterprises has significantly improved the department stores, and the airport and city duty-free shops have launched preferential sales promotion of imported goods to enhance the consumption of duty-free commodities. The sales volume of the department stores monitored by the city reached 470 million yuan and returned to 64.7% of the same period last year.

Catering enterprises have gradually increased their consumption through innovation and greater efforts. The turnover of catering enterprises focused on monitoring is 102 million yuan, which has returned to 50.9% of the same period last year.

This year's May Day holiday, "live with goods" to stimulate online sales to maintain rapid growth. The electricity business monitored by the business system increased by 2 billion 140 million yuan, an increase of 26.8% over the same period last year.

　　 Shanghai

On May 1, Shanghai launched the "55 Shopping Festival" for only 18 hours, and the total consumption expenditure in Shanghai has exceeded 10 billion yuan. And the major business circle launched consumer coupons, spike, new products and other activities, so that entity business ushered in a long time no longer big passenger flow.

According to the data released by Shanghai Ministry of Commerce in May 5th, from May 1st to 4, the average daily sales of key retail enterprises were 30.1% higher than that of the first Sunday.

　　 Guangzhou

Lin Guoqiang, a member of the Guangzhou Municipal Bureau of Commerce and deputy director of the Guangzhou Municipal Bureau of Commerce, revealed that during the May Day period, the traffic volume of the main commercial complex in Hong Kong has been restored to six to 70% during the same period last year, and the traffic flow has even increased year by year, according to the 5 Party's news briefing at the 100th epidemic prevention and control news conference this afternoon. Some popular businesses reappear during the long holiday period, showing that consumers' confidence and willingness to go out to consumption have basically been restored.

General merchandise consumption and catering consumption are also gradually recovering. Guang Bai department store and friendship store achieved sales of nearly 200 million yuan during the May 1 holiday, and the growth rate was 1 times that of last year, which is basically the same as last year. In the catering industry, Lin Guoqiang said that this holiday also ignited the enthusiasm of the public tourists: "4 days before the May 1 holiday, the total restaurant turnover in the city exceeded 1 billion yuan, and returned to nearly 60% level in the same period last year, which is higher than the average daily turnover in April." The turnover of key brand restaurants increased steadily.

　　 Chongqing

According to the key monitoring data of the Chongqing Business Council, during the May 1 period, the main business circles in Chongqing and the key monitoring business enterprises achieved retail sales of 3 billion 280 million yuan.

The retail sales of eight major business areas were 1 billion 723 million yuan. Xinguang three Yue, the Mixc, credit union star, Longhu times sky street, Dongyuan Xinxin PARK and other emerging business circles and businesses, Gome, new century and other businesses attract a large number of tourists with colorful promotional meals and comfortable and warm shopping environment. "Carrefour selected" Chongqing union stores opened in May 1st, as of 14, sales exceeded 1 million, and home orders exceeded 1000. 。 According to the monitoring, the total sales volume of the city during the May 1st period was 758 million yuan.

　　 Hangzhou

According to the data monitored by Hangzhou Commerce Bureau, during the May 1 period, 28 large shopping malls and complex sample enterprises achieved a total operating income of 345 million 899 thousand and 200 yuan, and gradually approached the level of the same period last year. Fixed point monitoring of 100 businesses in Hangzhou achieved a total operating income of 1 billion 338 million 790 thousand yuan, an increase of 19.6%.

The consumption coupons played a significant role. As at 16:00 on May 5th, Hangzhou had already paid 445 million yuan of government subsidies to stimulate consumption of 5 billion 135 million yuan. On the basis of Hangzhou's consumer coupons, some businesses "overweight", and issued their own consumer coupons, which effectively promoted the recovery of consumption. Such as Li Xing, clothing home and other shopping malls, issued a total of 724 thousand yuan consumption coupons, stimulating consumption amount of 6 million 154 thousand and 900 yuan.

The 7 commercial pedestrian streets in the monitoring area achieved sales of 194 million 47 thousand and 600 yuan, including 634 thousand and 100 passenger trips on the Hubin pedestrian street, an increase of 35% over the first quarter, and 192 thousand tourists in Qinghe Historic District, an increase of 1% over the first quarter. In addition, the night economic effect is further highlighted. The 7 pedestrian streets during the May 1st period achieved 4 million 888 thousand and 400 yuan in night revenue, which was close to the same period last year.

　　 Jiangsu

According to the data monitored by the Jiangsu Provincial Department of Commerce, during the May 1st period, the total sales volume of Jiangsu's consumer goods market reached about 4 billion 970 million yuan, up 2.3% over the same period last year. Consumer coupons stimulate the market obviously, live with goods to activate the market, shopping malls promotional activities are brilliant, supplies of daily necessities are adequate.

From the point of view of sub cities, sales statistics of May 1 holiday in 32 key business circulation enterprises in Nanjing showed that sales of 10 enterprises increased year by year, and the number of sales increased by 5 compared with that during the Ming and Ming Dynasties. The sales volume of Suguo supermarket, De Ji square, Hong Yang square and new City Plaza increased by more than 20%. The sales volume of the 9 enterprises increased more than that of the Qingming vacation. Among them, Jiangning Wanda, sand boat, Tangshan Bailian, Jing Feng Kingmo, 1912 blocks and Gaochun eight hundred companion department stores doubled in sales, and the traffic volume of 10 enterprises increased by more than 40%.

Suzhou's 23 key business enterprises achieved 870 million retail sales of social consumer goods online and offline, an increase of 2.78% over the same period last year. On the 4th day of the May 1 holiday, there were more than 70 passenger trips in Wanda, Yong Wang, Aegean Sea and Dayun City, and the consumer market gradually returned to its former vitality.

Monitoring data from 38 key supermarket departments, 7 urban complexes and 14 catering enterprises in Changzhou showed that sales reached 442 million 290 thousand yuan during the May 1 period. According to the daily average, it has recovered to 92.4% of the average daily sales during last year's May 1. Among them, 38 key shopping malls supermarket sample enterprises monitoring showed that during the festival, sales volume reached 269 million 30 thousand yuan, and returned to 94.4% in the same period last year; 7 urban complex festivals achieved sales of 164 million 330 thousand yuan, and recovered to 94% in the same period last year; 14 restaurant sample enterprises monitoring showed that during the festival, sales reached 8 million 930 thousand yuan, 50% for the same period last year.

　　 Shaanxi

According to the monitoring data of the Shaanxi Provincial Department of Commerce, during the May 1st period, the total sales volume of goods in Shaanxi reached 16 billion 610 million yuan, down 16% compared with the same period last year, but the consumer market is showing signs of warming. Among them, retail sales amounted to 15 billion 70 million yuan, down 14.5% from the same period last year, narrowing 10.8 percentage points, and achieving 1 billion 540 million yuan in catering revenue, a 28.2% decrease compared to the same period last year, narrowing 22.5 percentage points.

Specifically, to the city, Xi'an realized 9 billion yuan, down 16.7% compared to the same period last year, narrowing 6.3 percentage points. The sales of commodities in Shangluo, Tongchuan, Yanan, Weinan, Baoji, Ankang, Hanzhoung, Yangling, Xianyang and Yulin decreased by 6.5%, 6.9%, 9.2%, 11.2%, 11.8%, 13.3%, 14.8%, 15%, 15% and 15%, respectively, with a decline of 9~25 percentage points.

　　 Shandong

According to the data monitored by the Shandong Provincial Department of Commerce, during the May 1 period, the opening rate of the wholesale and retail businesses in Shandong above the limit reached 99.8% and 98.2% respectively, and the opening rates of 50 retail enterprises and 50 catering enterprises with key dispatching reached 99.8% and 92.3% respectively.

In the city, the department store industry in Ji'nan has resumed to speed up. From the Hualian Shopping Mall and Jiahua department store, the recent sales volume has maintained a growth rate of more than 10%, which is close to 80% of the normal level. The commercial complex passenger flow encourages consumer confidence, and the Mixc's "may day" sale is 12 million yuan, which has returned to last year's holiday sales level, and has been restored through four road Wanda Plaza during May 1. By 85%, the passenger flow of Shimao Plaza was restored to 53.9%, and the sales volume of high tech Wanda was 5 million 380 thousand yuan, an increase of 5% over the same period last year.

On May 1st -4, the ten major business super groups in Qingdao realized sales of 456 million yuan, the average daily sales increased by 107% compared with April, and the holiday consumer market rebounded rapidly, reaching 90% of the same period in the previous year. The sales volume of key businesses increased significantly, sales increased significantly from last month, and some business super grew by more than 50%. Among them, Lida shopping center has an average daily passenger flow of more than 20 thousand passengers, initially recovering to about 7 percent before the epidemic, and sales increased by 43.2% compared with the pre season growth rate.

According to the data monitored by Yantai Commerce Bureau, during the May 1 period, 64 key business circulation enterprises realized 245 million yuan of retail sales. On May 1, the Yantai municipal government issued 30 million yuan coupons to the public, covering five aspects: catering, accommodation, shopping, tourism and culture. Merchants and citizens actively participated in it, and the public went out to travel shopping and leisure. Merchants also launched their own preferential measures with government consumption coupons to attract people to shop.

　　 Hebei

According to the results of monitoring by Hebei commerce department, during the May 1st period, the consumption atmosphere of major supermarkets, shopping centers, accommodation, catering and commercial streets in North China gradually recovered, the traffic volume increased significantly, the consumer confidence gradually recovered, and the consumer goods market was running smoothly and orderly. Generally speaking, the recovery trend of Hebei's consumer market is obvious during the holiday period, but it has not returned to normal level in previous years.

Commodity sales are heating up. The 10 major shopping malls and supermarkets that were monitored in Chengde during the May 1st period realized sales of 60 million 680 thousand yuan, and sales and passenger flow increased significantly before the holiday. Sales of department stores and supermarkets in key monitoring enterprises in Cangzhou were basically flat compared with the same period last year.

Catering consumption is gradually warming up. During the holiday period, the 5 key catering enterprises monitored by Langfang increased by more than 1 times than that before the holiday. The weekly sales ratio increased by 18%, which was unchanged from the same period last year.

　　 Ningxia

According to the data monitored by the Ningxia Hui Autonomous Region commerce department, during the May 1st period, the sales volume of 16 large and medium-sized department stores, professional stores and supermarkets in Ningxia reached 167 million yuan, down 3.74% from the same period last year, basically returning to the normal level before the outbreak.

The major commercial complexes are brilliant. The sales volume of Yinchuan construction and sales mall increased by 30.96% compared with the same period last year, while the sales volume of Zhongjie Street increased by 19.2% compared to the same period last year. Li Li, general manager of Yinchuan branch of Wanda Plaza business management group, said that the sales volume of Wanda Plaza in Ningxia reached 700 thousand passengers, with sales volume of 50 million yuan, and passenger sales resumed more than 80% over the same period last year. Sales of Wu Zhong Wanda Plaza increased 21% over the same period last year. Traffic grew by 31% over the same period.

　　 Nanning

According to the data monitored by the Nanning Bureau of Commerce, the sales revenue of 19 key commercial complexes, department stores, supermarkets, home appliances and catering enterprises in Nanning reached 343 million yuan in from May 1st to 4th, up 10.8% from the same period last year.

Shopping malls and supermarkets also launched various promotional activities to attract consumers back to the physical store consumption. The Mixc, convention and exhibition, aviation city, Qingxiu Wanda Plaza and other shopping malls were weaving; supermarkets' passenger traffic increased by 4.44% over the same period last year, and sales increased by 1.79% over the same period last year.

　　 Huangshi

According to the data monitored by Huangshi Commerce Bureau, during the May 1st period, 12 retail and catering enterprises in Huangshi focused on monitoring sales volume of 43 million 500 thousand yuan.

Department store sales resumed to 70% in the same period last year, and sales in supermarkets returned to 80% in the same period last year. Sales in some supermarket stores returned to the same period last year, and the consumer market gradually recovered. Large scale catering businesses were more seriously affected by the epidemic. During May 1, large wedding banquets were closed down, tourism and catering decreased, and turnover fell by 50% over the same period last year.

　　 Physical consumption is getting warmer but there is no "retaliatory consumption".

Under a series of more ideal consumption data, the consumption impulse has been released after being suppressed by the epidemic situation, and some consumer demand has been released under the stimulation of business promotion activities. Purely from the data point of view, sales in many districts in May this year are not as good as in previous years, such as Beijing's recovery to 94.1% of the same period last year. In the survey conducted by the China Hotel Association Research Institute, 204 questionnaires were collected, involving 5451 stores across the country, and over 90% of the catering enterprises were half as low as last year.

Most catering enterprises said that the sales situation of May Day holiday this year is still different from that of previous years, basically on weekdays. The 5 key lodging and catering enterprises monitored by Chongqing city achieved retail sales of 21 million 956 thousand yuan during the May 1 period and returned to 70% level.

The media sampled 10 ordinary consumers, spending about 5000 yuan during the holidays. 7 of them said that 51 may not have much consumption desire this year, nor did they have excessive consumption impulse due to the suppression of the epidemic situation. 3 people had strong consumption desire, and the actual consumption was not large, because the consumption power was limited, and the sense of financial management was stronger than before, so they would consider more consumption.

Guo Xinye, a member of the senior advisory group of Lian Shang network, said that the measures such as consumer vouchers launched by local governments have effectively promoted consumption promotion. Especially in Shanghai's "55 Shopping Festival", the promotion of the whole city shopping malls, the integration of online and offline channels, and the scale and influence are huge, which has been greatly improved than in March and April this year. At the same time, despite the fact that the epidemic has been banned for many months, the sales figures of individual cities in May 1 are not inferior to that of the same period last year, but the scale of "retaliatory consumption" has not appeared.

He also believes that from the May 1 holiday, consumer spending is clearly rising, and consumer confidence will gradually pick up as governments and enterprises around the world push for economic recovery and consumption warming.

In addition, the remittance cloud platform "national shopping center passenger flow warming monitoring" product shows that as of May 3rd 24:00, the average passenger flow rate of the national shopping center was 61.2%. Among them, the average passenger flow rate of the shopping mall in the first tier cities was 56.7%, the average passenger flow recovery rate in the first tier cities was 57.5%, the average passenger flow recovery rate in the second tier cities was 62.7%, and the average passenger flow recovery rate in the three line and below cities was 66.1%.

Visible, offline business is gradually getting warmer, urban shopping center passenger flow rate has basically exceeded 50% of the level, the second half of the recovery or business efficiency will be more ideal.