Fashion Can Start Again! Shengze Fashion Week 2020 Starts On June 16

On May 8, the press conference of 2020 Shengze fashion week and the 7th Jiangsu (Shengze) Textile Expo cloud exhibition was held in Shengze, Jiangsu Province. The reporter learned from the meeting that "2020 Shengze fashion week and cloud exhibition of the 7th Jiangsu (Shengze) Textile Expo" (hereinafter referred to as Shengze fashion week) will be held from June 16 to 19, 2020.

This will be a grand ceremony for the collision of classical beauty and modern fashion, and the integration of Oriental fashion and world culture. At that time, Shengze will be the carrier of global fashion, such as fashion, big cloud and so on.

At the press conference, Wang Yibing, member of the Standing Committee of the Wujiang District Committee, Secretary of the Party Working Committee of the Wujiang high tech Zone, Secretary of the Party committee of Shengze Town and Secretary of the Party Working Committee of China Oriental silk market, Zhang Jianhua, deputy director of the Management Committee of Wujiang high tech Zone, deputy Secretary of the Party committee of Shengze Town and director of the Management Committee of China Oriental silk market, Wang Jun, member of the Party committee and director of the party and government office of Shengze Town, and Sun Jian, director of the Management Office of China's Oriental silk market Hua, Yang Jinchun, executive vice president of China Fashion Association; Li Bo, deputy director of China Textile Information Center; Xie Fangming, full-time vice chairman of China Fashion Designers Association; Xie Ming, honorary president of Jiangsu Textile Industry Association; Ru min, Secretary General of Shanghai fashion industry development center , and representatives of about 50 media units attended the meeting. The meeting was presided over by Wang Jun.

Looking for opportunities in crisis, enabling the transformation and upgrading of the silk city of the millennium with "fashion"

Shengze is one of the four silk cities in China. Under the background of the construction of ecological green integration development demonstration area in the Yangtze River Delta, Shengze insists on opening up and starting again, strengthens Internet thinking, creates a fashionable international city goal, and comprehensively speeds up the construction of a fashion city led by innovation.

Wang Yibing, member of the Standing Committee of the Wujiang District Committee, Secretary of the Party Working Committee of Wujiang high tech Zone, Secretary of the Party committee of Shengze Town, and Secretary of the Party Working Committee of China's Oriental Silk Market

In his speech, Wang Yibing said that as a world-famous silk town, textile city and fashion city, Wujiang high tech Zone (Shengze Town) has built a complete textile industrial chain of "from a drop of oil to a cloth" and "from a silk to a brand". It has formed a development trend of hundreds of billion level industries, hundreds of billion level markets and hundreds of billion level enterprises. In 2019, Shengze Town was ranked as a national comprehensive The strength of the town ranked ninth.

In recent years, the innovation leading force of fashion textile in Shengze Town has been significantly improved. Carrier platforms such as the national advanced functional fiber Innovation Center have created an industry "Plateau" and an innovation "peak", which has enhanced the basic support force of fashion industry. Shengze's boundary setting platform, designer team and design enterprise incubation have stimulated the fashion gene of Shengze, the Silk City, and established the "new fashion group in the south of the Yangtze River of Wu" Shengze textile will continue to lead the country and lead the world.

Zhang Jianhua, deputy director of Wujiang high tech Zone Management Committee, deputy secretary of Shengze Town Party committee and director of China Oriental Silk Market Management Committee

At the press conference, Zhang Jianhua introduced that the theme of this fashion week was "Silk rhyme in the East, fashion prosperity", gathering silk culture, textile industry cluster and fashion creative design resources, so as to achieve mutual benefit and win-win situation and collaborative innovation between the upstream and downstream of the industrial chain.

Shengze fashion week has been strongly supported by leaders of industry associations and institutions such as China Textile Industry Federation, China clothing association, China Textile Information Center, national textile product development center, China Fashion Designers Association, Jiangsu textile industry association, Jiangsu Fashion Designers Association, Shanghai Fashion Industry Development Center, etc. Through the in-depth linkage of "show, exhibition, competition, meeting and commerce" and multi-dimensional interaction online and offline, fashion week will enable the textile industry to graft fashion creativity, connect popular fabrics with diversified designs, and help Shengze textile to climb to the high end of the value chain.

Sun Jianhua, director of China Oriental Silk Market Management Office

Sun Jianhua At that time, there will be 4 "cloud design" events and "cloud fashion" events, and there will be 4 "cloud design" events and "cloud fashion" events Zhou, based on the industry to talk about the new development of fashion, the closing ceremony to open a new journey "five highlights.

At the meeting, Executive vice president of China Garment Association Yang Jinchun He said that during the fashion cycle, an enlarged meeting of members of the Industrial Development Committee of China clothing association and a joint meeting of responsible persons of the National Garment Industry Association (Commerce) association will be held. This is the first industry meeting held by China Garment Association after the outbreak, and it is also an important industry cooperation and exchange platform every year. At that time, the responsible persons and some entrepreneurs from all provinces and cities of China will discuss from the perspectives of region, resources, advantages and difficulties, policies and suggestions, industrial chain coordination, sustainable fashion and joint development.

Deputy director of China Textile Information Center Li Bo It was introduced at the meeting that the second China Fashion Design Competition held during Shengze fashion week showed three major highlights compared with the first one: the number of participants doubled; the second was the clear direction of fashion trend themes; and the third was the improvement of the level of entries. China fashion design competition has been held with Shengze for two consecutive sessions, aiming to fully integrate the fashion resources and innovation advantages of industry organizations and industrial clusters, and build a bridge between Shengze high-quality fabric enterprises and excellent designers and brand resources.

Full time vice chairman of China Fashion Designers Association Xie Fangming He said that in order to cooperate with the construction of Shengze fashion week, Shengze and China Fashion Designers Association have established China Shengze fashion creativity promotion center to jointly formulate a five-year action plan for fashion Shengze. This time, Shengze fashion week will be organized by the original team of China International Fashion week. Three golden top designers, including Zhang Zhaoda, pan Yiliang and Chen Wen, and six top ten Chinese fashion designers, Xiong Ying, Fu Wenjie and Gao Jieping, will be introduced to ensure the release level. In addition, there will be new and cutting-edge designers to release.

At the meeting, Honorary president of Jiangsu Textile Industry Association Xie Ming Shengze is the most important textile town in China, with a complete industrial chain from chemical fiber to weaving, dyeing and finishing to final products. It is a fabric "Silicon Valley". Jiangsu clothing college student design competition has been successfully held for 17 times, which is one of the most influential activities in Jiangsu Province. The competition held in Shengze is the most enthusiastic one. The competition will build a bridge between Shengze and Jiangsu's colleges and universities in fashion education and cooperation, so that the province's outstanding design colleges and design talents can grasp the fashion trend from the fabric design, and further promote the development of Shengze's fashion industry.

At the scene, Secretary General of Shanghai Fashion Industry Development Center Ru min He said that the first silk fashion Development Summit Forum of the Yangtze River Delta fashion industry alliance will be launched during the 2020 Shengze fashion cycle. Two topics will be discussed in the Forum: "Silk Industry Development: opportunities and challenges of the integration of China and the west" and "data technology enables new development of silk fashion - on big data and AI intelligent application". In addition to inviting Shengze local famous brands, new Chinese clothing will also be invited Enterprise representatives and senior experts of the industry will discuss the overall positioning and development trend of silk in the future clothing industry.

Shengze Fashion Week: multi dimensional linkage of five plates: show, exhibition, competition, meeting and business

The reporter learned that the "2020 Shengze Fashion Week" will be based on the long-standing silk culture accumulation and textile industry foundation, and help textile enterprises solve the online procurement and marketing problems under the epidemic situation with "fashion + tradition".

According to reports, in the linkage of "show, exhibition, competition, meeting and business", the organizers will further extend the industrial chain around Shengze's "technology, fashion and green" industrial orientation.

"Show" section We will join hands with top domestic designers such as Jinding award designers and top ten designers, gather new and local designers to cooperate with each other, and let the original Shengze high-quality fabrics integrate creative design through wonderful fashion feast.

Exhibition section Relying on the mode of "cloud exhibition, cloud live broadcast and cloud release", the four online exhibition areas of "textile fabric clothing brand, functional technology fabric, women's fashion fabric and recycled environmental protection fabric" will be planned to integrate the functions of display, communication and procurement, breaking the limitations of time and space, and realizing the coordinated development of fashion weekly online and offline.

Competition section By holding domestic top fashion design competitions, such as the second China fashion design competition, 2020 "Shengze Cup" Jiangsu clothing college student design competition, etc., we will gather the echelon elites and cutting-edge figures in the fashion industry, strengthen the integration of production and education, promote school enterprise cooperation, build a bridge between fabric origin and designers, and promote the linkage development of Shengze industrial chain upstream and downstream Build a "fashion city" and accumulate talents.

"Meeting" section We will organize industry related forums and conferences, integrate industry channel resources, discuss industry status, trend, cooperation mode, high-quality development path, etc., and invite industry leaders to share the latest dry goods, strengthen the breadth and depth of Shengze fashion week, and enhance the attention and influence in the fashion industry.

Business section This Shengze fashion week will focus on the industrial orientation of "science and technology, fashion and green", with fashion design as the pen and popular fabrics as paper, so as to promote the real-time interaction between offline fashion activities and online cloud exhibitions, and further promote the industry fashion leading and market business docking.

Cloud Exhibition: more than 200 Shengze textile enterprises gather online, including Hengli, Shenghong, Huajia and Fuhua family

As an important window for Shengze textile industry to show to the world, "Jiangsu (Shengze) Textile Expo" has experienced six sessions of precipitation, and its influence has radiated from Jiangsu Province to the whole country, and has been widely concerned by China's textile industry and various media.

This year's fashion + fashion industry will be grafted into the "cloud + fashion" mode for the first time.

During the period of "on-line" and "cloud show", the content of "online video" and "cloud show" will be introduced, and the content of "online video" and "cloud show" will be introduced, and the content will be shared with the audience by means of "online video" and "online video" With greater volume, it can be described as a strong joint and innovative move, so as to meet the needs of display and publicity, information transmission, user interaction, data analysis and other aspects, and break through the time and space restrictions of communication.

Since its launch in early April this year, leading domestic textile enterprises such as Hengli Group, Shenghong group, Huajia group, Fuhua Shijia and other leading enterprises have responded and have entered the cloud exhibition platform.

In particular, at the cloud exhibition, more than 200 Shengze enterprises gathered online, relying on the four theme exhibition areas of "huadongfang" (textile fabric ready-made clothing brand area), "present future" (functional science and technology fabric exhibition area), "women's beauty" (women's fashion fabric exhibition area) and "sustainable" (renewable environmental protection fabric exhibition area), tens of thousands of domestic and foreign fashion, boutique products, and For popular fabrics, purchasers can freely choose the exhibitors and exhibits they want to watch to participate in the interaction, and communicate with the exhibitors online in zero distance; for the intended fabrics, the purchasers can enter through the daily special live broadcast entrance to learn more about the details, and can also purchase online with one button, which is convenient and fast.

In addition, this cloud exhibition also cooperated with Dongfang cloud app, Shengze live broadcast space, pop global trend and other platforms to further help Shengze fabric enterprises and merchants to bring in customers, and comprehensively show the high-quality innovative and creative development achievements of "Shengze fashion".