5G, 4K And Other Technology Support, "Cloud Concert" Format Or Post Epidemic Era Standard.

This year, the market demand for online education, online office and telemedicine has increased sharply due to the impact of the new crown pneumonia epidemic. The entertainment industry has also undergone an online transformation, and the cloud concerts sponsored by various platforms have taken turns.

In May 4th, NetEase cloud music, micro-blog and other platforms jointly launched the "believe in the future" online charity show. In May 9th and May 10th, 4K garden joint new media shares and HUAWEI held two consecutive live HD HD live concerts. The whole network has attracted more than 2000W viewers to watch online.

"This cloud concert attempt can be said to be a milestone in the industry. With the integration of 5G+4K+VR+ and multiple perspectives, the audience's sense of experience and interaction is more than that of previous concerts. Recently, Wu Yi, founder and chairman of 4K garden, said in an interview with an economic reporter in twenty-first Century.

It is a new business attempt of 4K garden this year to host a cloud concert with new technologies such as 5G and 4K. Wu Yi believes that the cloud concert is not only a helpless choice during the epidemic period. In the future, even if the impact of the epidemic is gone, people will be able to sing on the Internet. The cloud concert will also be a standard that allows more viewers to get immersive experiences online. At the same time, Wu Yi stressed that the cloud concert itself is also of great commercial value and is not a "losing money".

Epidemic fever, technology support, cloud concert go hot

Wu Yi first worked in the traditional television station for more than 10 years. After the transformation of the Internet field, he joined the one group (Youku potato) as an executive. In early 2016, he started the 4K garden after leaving the one group.

It is understood that 4K garden is positioned as 5G+ super HD application technology platform. On the one hand, the company integrates ultra high definition content production and distribution, technology research and development, and services to provide users with updated 4K content through its own and cooperative distribution platform. At the same time, it provides 4K full process technical solutions for partners. On the other hand, the company is also applied to R & D and landing on 5G+ Ultra High Qing, and innovates and expands Ultra HD applications on 5G mobile terminals.

In the past, 4K garden was mainly served by B clients, and had also given technical support to concerts. This is going to the C side to host the cloud concert, mainly based on two considerations. Wu Yi said, first of all, many people stay in a relatively closed space because of the impact of the epidemic, and their spirits are relatively depressed. However, entertainment activities such as cinemas, KTV and ball games have not been fully restored. The team hopes to enrich people's entertainment life through online concerts.

At the same time, the influence of 4K garden in the past is mainly on the B side, and the team hopes to expand its influence on the C side. So that more ordinary users can feel the changes brought by 5G and Ultra HD technology to life. "Many people may think that 5G is a mobile phone, and there is no concept of 5G business. This cloud concert will give them a more intuitive feel. He said.

"Because we were not the organizers, we were much more restricted. Now, we have more room for maneuverability. Wu Yi said. For example, the original traditional concert often has smoky stage effects, but with smog, the clarity of 4K live broadcast will be affected, and the experience of the cloud audience is not good, so the team is more inclined to smoke less.

"We are very sincere in doing this. Lighting and sound are in accordance with the standards of large concerts. With the addition of 5G, 4K and other technology, the audience can look at it at 360 degrees. You can even enlarge the screen to see if the singer is a single eyelid or double fold eyelids. Wu Yi said.

At the same time, 4K garden also invited new media shares and HUAWEI as partners. In this cloud concert, 4K garden is the overall Co ordinant, and provides 4K, 5G technology, new media shares for distribution and coverage, HUAWEI provides cloud technology support.

Nurturing user habits or reflecting sustained business value

Nearly a month's meticulous preparation, finally ushered in a good result, tens of millions of people online watch let Wu Yi feel gratified. "This is a milestone event in the concert industry. At this stage, users' habits can be trained, and even if there is no epidemic situation, cloud concerts may become a standard, and online and offline integration will be a great selling point." Wu Yi said.

In his view, the cloud concert is an incremental revenue allocation. Traditional concert mainly depends on the ticket revenue under the line. For cloud concert, this stage may not be suitable for content charging. Online gathering of tens of millions of viewers will bring greater value for traffic marketing. For example, when the audience looked at the concert, they would not notice the details of the costumes, jewelry, shoes and so on. Now, because of the existence of 4K Ultra HD, these can be seen more clearly, and the endorsement of relevant brands will bring incremental value.

In addition to the concert industry, 4K garden also applies 5G, 4K, VR and other technologies to medical, education, e-commerce and other industries. Relying on the two industrial outlets of Ultra HD and 5G, 4K garden's business has expanded rapidly, and the company's revenue has also been raised.

Wu Yi disclosed that the company had realized tens of millions of net profit last year. Revenue comes mainly from two aspects, one is the realization of Ultra HD copyright, and the two is the realization of 5G+4K Ultra HD technology. Affected by the epidemic this year, some of the offline HD shows and technical services have been postponed, which has a certain impact on revenue. But the company's 2C online copyright service revenue has increased significantly, and the cloud concert business will also bring some revenue.

At the capital level, 4K garden has obtained early investment from the southern media convergence fund, oneness capital and Zheshang venture capital. Wu Yi disclosed that the company is preparing a new round of financing at the present stage, hoping to introduce new strategic investors, and the company's valuation will reach several billion yuan.