China'S Textile And Light City 6 Entities Market Force To Solve Difficulties - New Clothing Market: Soft And Hard Measures To Promote Market Innovation Breakthrough

Soft and hard measures should be taken simultaneously to promote market innovation and breakthrough

The new garment market of China Light Textile City is located in the most prosperous business circle of North Ke, the Red Star Mei Kai Long, the East Wanda Plaza, the West China Light Textile City Convention and Exhibition Center, the South China Light Textile City International Trade Area, and the golden business circle. The market has a total construction area of 267 thousand square meters, with nearly more than 4000 shops and more than 1500 parking spaces. At the same time, clothing, department stores, home textiles, digital, entertainment and other formats are introduced. It is the largest comprehensive market of clothing department stores in Shaoxing with the largest scale, the most concentrated transactions, the most complete varieties and the most advantageous price.

Entering the market, it is only seen in a decorated shop that shows the new fashioned men's and women's clothes, the children's fashionable clothes and the accessories of novelty chic, bags and so on. This big shopping mall is full of fashion, elegance and high quality.

Ji Jiangfeng, head of Limited by Share Ltd new garment market branch of Zhejiang China Light Textile City, said that in order to further implement the relevant requirements of Zhejiang China Textile City Limited by Share Ltd on "actively improving the market business environment and improving business level", we have further promoted the market to optimize the business environment. In recent years, we have been actively building "perfect infrastructure". The new clothing market with clean and tidy environment, orderly operation, civilized management, brand-new appearance and double satisfaction of the people and merchants will enhance the market management environment.

"This year, affected by the new crown pneumonia epidemic, the pressure of market operators is greater." Ji Jiangfeng said that in order to further boost confidence and stimulate vitality and speed up the recovery and prosperity of the market, the new clothing market has been grasping the consumption opportunity of the May Day holiday and successfully organized the May 1 promotion campaign with the theme of "better meet May". According to Ji Jiangfeng, during the activity, the market built a real scene on the first floor hall, and invited digital net red to hold 4 live webcast, attracting many consumers to watch. He hoped that through the "people goods field" integration of the real operation of the form of operation, so that operators can more directly experience the live broadcast of the new mode of business with goods, re shaping the new concept of business, with a new look of business environment to stimulate the quality of the development of new market vitality.

At the same time, in order to speed up the release of consumption potential, the new clothing market, with the strong support of group companies, exerts the advantages of 3A tourism shopping scenic spots, and provides the exchange value certificates to the whole region, so that employees in enterprises and institutions in the region can make use of the time window of recuperation for shopping and recuperation, which has effectively boosted the recovery of popularity and the market recovery, and has greatly boosted market confidence. According to statistics, since the issuance of consumer coupons, the total number of business transactions has increased to 950 thousand yuan, which has greatly stimulated the market recovery.

Then, what is the exchange value certificate? To this problem, Ji Jiang Feng explained to reporters: "our convalescent coupons have three sizes, which can buy clothing, costumes, shoes and leather bags, scarves, bedding, small commodities, etc. This is also especially aimed at operating households' special relief funds, so as to bring confidence and help to the operators to restore development. In order to better understand the use of consumer coupons, Ji Jiangfeng will choose different periods of time to visit business households in order to further understand the status of market operation.  

At 2 p.m., Ji Jiangfeng came to the "children's shoes supermarket" located on the five floor of the new clothing market. "How's business today?" In the face of Ji Jiangfeng's inquiry, the landlady said that business is good today, and there are many customers who come to the store to use vouchers. Compared with last year, although there is a gap, business is improving during this period. Thank you very much for your continued support and help from the market. Ji Jiangfeng encouraged her to believe that business will get better after the outbreak.

"The series of activities launched by the market has brought us a lot of sales. There are basically more than ten single vouchers per day, and there are more estimates for the weekend. Recently, the number of customers coming here has increased significantly, which has greatly stimulated our sales volume." Located in the first floor of the new clothing market, "Po Er Bao" landlady said. At the same time, in the shop, there are just a few customers who use vouchers to choose children's clothing. They told reporters that although they were local people, but for the first time in the new clothing market, they didn't expect that the variety was so rich that they would often visit later.

According to Ji Jiangfeng, during the epidemic period, in addition to trying to fully activate the market consumption in the prevention and control of epidemic situation, the new clothing market has also actively promoted the construction level of business environment. From the perspective of operators, the business mode of deep integration and development under line and line has been strongly advocated.

This year's epidemic has accelerated the development of a number of new industries, new formats and new models. Online has become the key to the development of the layout. To this end, the new clothing market at the end of April invited professional electrical training team to train hundreds of new business operators and employees in the market. Then, in the early May, the market held the first training course of new business incubators for clothing operators, and invited business operators to conduct more in-depth training for more than 20 operators in the market. Ji Jiangfeng expressed the hope that through deepening the "electricity supplier" business philosophy and better serving the operators in the market, we will develop new ways of online sales, such as live goods and marketing, so as to help them find a new road that is really suitable for their own development.

Next, the new clothing market will set up a pilot area for e-commerce, so that more operators can participate in the new mode of "live goods with goods". According to Ji Jiangfeng, a live broadcasting room will be set up in the pilot area of the electricity supplier, equipped with special lighting equipment, and differentiated management should be implemented to meet the needs of the night live of operators. Up to now, 16 households have been registered. In addition, the new garment market will also carry out strategic cooperation with the courier company to provide the operators with much lower than the current express delivery price which is now separate operation, and promote the steady development of the market electricity supplier operation.

"Yu girl", located on the two floor of the new clothing market, specializes in high-end clothing for women. The boss said in an interview that business has been greatly affected by the outbreak this year. Live broadcasting is a business opportunity and trend. It is still learning and trying. It is hoped that with the help of the market, the live broadcast skills can be improved rapidly to expand online customers and markets.

In addition to improving the "soft power", the new garment market is also synchro upgrading. According to Ji Jiangfeng, the new clothing market has completed the upgrading of hardware in batches, including the transformation of the market periphery, the rational setting of parking spaces, the toilet renovation according to the 3A level scenic standards, the transformation of the door to the west side of the garment area, the transformation of regional lighting projects, such as the replacement of traditional lamps to LED lights, and the transformation of LED soft film lamp boxes. At the same time, market monitoring and peripheral LED large screen are also being implemented step by step.

Ji Jiangfeng said that as the largest professional retail market in China's Textile City, the new clothing market will rely on the brand superiority of "China Light Textile City", take the market main body as the keynote, and continue to work hard to deepen the reform so as to promote the high quality development in a better business environment. In the future, we believe that with the joint efforts of all parties, the new clothing market will become a "new landmark of shopping" in Keqiao and even the whole city.

The new clothing market will take both soft and hard measures to promote market innovation and development in the new era. We must firmly grasp the main tasks of reshaping the new business environment of the market. In line with the new development concept, we should upgrade the commodity files and promote the integration of online and offline quality, so as to build a new pattern of "gravitational field" in the new business environment.

(Wen / Zhang Yan photo / Xie Cong co ordinate / Sun Yifang)