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Export Order Stagnation, Top-Level Design And External Investment Of Textile Industry Need Improvement.

2020/5/27 13:35:00 1

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2020 is a year for the textile industry. At the beginning of the outbreak of the new crown pneumonia outbreak, the key manufacturers of anti epidemic materials such as textile melted cloth, mask and protective clothing were first resumed and resumed. At the same time, many clothing and home textile enterprises converted to masks, protective clothing and other supplies, effectively protecting the supply of anti epidemic materials.

With the continuous impact of the epidemic on the textile and garment industry, industry enterprises are generally facing the situation of insufficient orders, and even changing the mask become the main way for some enterprises to maintain production.

How should the textile industry cope with the global spread of the new crown pneumonia epidemic? In the short term, how will the industry resume work? In view of the above problems, in 2020 the textile industry "two sessions" delegates video conference, many textile industry deputies and CPPCC members actively suggestions.

Giving full play to the advantages of electric business to promote the release of consumption potential

"Online sales are very important to the industry." Qiu Guang, chairman of the National People's Congress and chairman of Semir apparel, Wenzhou, said that sales of textiles and clothing now account for more than 40% of the total market sales, and its role has been further highlighted since the outbreak. But at the same time, e-commerce online sales are also facing many problems, including the continuous increase of online marketing cost. The cost of drainage includes some problems of mechanism, including online fair competition, intellectual property rights and so on.

In view of these problems, Qiu Guang put forward four suggestions from the perspective of "textile and garment industry e-commerce development to promote the release of consumption potential". First of all, reduce the operation cost of enterprise e-commerce. It is hoped that the relevant government departments can promote the existing e-commerce platform to launch a phased user flow support policy in view of the actual situation of our industry.

"It is suggested that local governments at all levels increase their support for business online business development policies." Qiu Guang said that we should strengthen the construction of public service platform for local businesses, and provide guidance to enterprises with foreign trade and domestic sales, including textile and garment innovation enterprises. It is hoped that the government will give subsidies to the electronic business platform for the online sale of enterprises, whether it can refund the tax generated by online sales of e-commerce enterprises in 2020, and reduce the rent of office premises (including some equipment purchase subsidies and government coupons for textile and clothing products) to expand the scope of consumption coupons, and support textile and garment enterprises to participate in online and offline professional exhibitions. We will strengthen our capacity to expand the market and expand our channels.

To promote the construction of cross-border electricity supplier support system, Qiu Guang appealed to relevant state departments to introduce measures related to customs inspection and tax collection, simplify the process of commodity clearance, and create a favorable policy environment for cross-border e-commerce enterprises, including supporting the layout of overseas warehouses, supporting the development of overseas electric business in the central and western regions, and promoting the cross-border electricity suppliers of China and the important cities of "one belt and one road". Development and development will bring new space for China's textile and clothing products to sea.

In creating a fair and orderly competitive environment, Qiu Guang suggested that the market supervision department should strengthen the management of the existing electronic business platform. It is hoped that the government departments concerned should strengthen the crackdown on the infringement of fake and shoddy intellectual property rights, commercial fraud, and establish a commercial protection mechanism and complaint channels, so as to achieve efficient and rapid rights protection and create a favorable environment for the development of the industry's innovation driven development.

Perfect foreign investment and achieve international layout orderly

At present, the terminal consumption of textile and apparel has greatly shrunk and the export orders have basically stagnated. Chen Lifen, Secretary of the National People's Congress and party secretary of Jiangsu Sunshine Group Co., Ltd., in order to guide the orderly layout of the textile industry's capacity and industrial capital, suggest that the industry use the supply chain and big data to enhance the enterprise's ability to resist risks.

"The overseas layout of textile and garment industry still has some problems such as the perfection of supply chain. Therefore, efforts should be made to form an efficient and interactive development pattern, make full use of capital advantages and set up overseas sub markets. It is suggested that the state further improve its tax policy on overseas investment projects, enhance its support for overseas operations, form a more perfect financing preferential financial system, and accelerate the signing of free trade agreements. Chen Lifen said.

"In the face of the impact of international trade, we should further improve and optimize the construction of relevant international marketing service platform, attract more foreign trade and logistics enterprises to join in, and form an international marketing service system integrating online and offline." Wang Wei, deputy general manager of the National People's Congress and Shanghai textile decoration Co., Ltd., proposed that we should further play the spillover effect of the import and Export Fair, achieve the policy first, and promote the smooth transformation of the exhibits into commodities, and further reduce the consumption of the landing market. At the same time, we need to build an emergency material reserve system, propose that the government reserve and market reserves should be combined, and carry out grading reserves, and at the same time, intensify the internationalization of medical materials.

In order to enhance the confidence of China's cotton textile industry in participating in international competition, Shen Fangyong, chairman of the National People's Congress and chairman of Hubei Tianmen textile machinery Limited by Share Ltd, said that the import price of cotton materials in China's textile industry has been different from foreign countries for a long time, which has increased the purchasing cost of cotton spinning enterprises and affected the international competitiveness of China's cotton textile industry. In addition to producing epidemic prevention products, cotton spinning enterprises are facing many crises of life and death.

Shen Fangyong suggested that first of all, we should take market leading, government guidance, and enterprises as the main body to promote the development of China's textile and apparel industry chain more rational and reasonable. Secondly, we should increase the intensity of land circulation, increase the support policy for cotton planting in the mainland, and encourage the proper restoration of cotton cultivation in the Yangtze River Valley of the Yellow River. We should not only consider the development of local economy, but also fully consider the textile production. In addition, we should actively promote the reform of the cotton management system, release cotton quotas as soon as possible, announce the plan for the issuance of cotton quotas ahead of schedule, and abolish the sliding tax.

Striving for the right to speak in the international market can bring additional value to industrial enterprises. Regarding this, Yang Xun, chairman of the CPPCC National Committee and chairman of JEANSWEST International (Hongkong) Limited, suggested that the state should take the lead in supporting the platform to promote the right to speak in Chinese fashion, and promote the etiquette clothing that embodies the modern Chinese style. "The Chinese nation has 1 billion 400 million people in the world, accounting for over 1/5 of the population. Does it mean that our clothing is representative, and I hope it can be taken seriously." Yang Xun said.

Strengthening top-level design to reverse industrial inferiority

The textile industry is an important force in the national economy. "However, for a long time, there is a huge gap between the actual contribution and social cognition of the industry. The industry is at a disadvantage in financing, employment and striving for reasonable policy support. " Sun Ruizhe, President of China Textile Industry Federation, pointed out.

In view of the above situation, many representatives of industry representatives expressed the hope that the top-level planning could be strengthened at the policy level, and the industry positioning should be identified from a strategic height and a long-term perspective. It will promote the development of textile industry's flexibility, intelligence, greening and branding.

The National People's Congress and the president of Xi'an Polytechnic University, Gao Ling, suggested that we should increase the guidance and support for the development of the industrial textiles industry. First, we should adjust the level of industrial textiles in the national economic system, and enhance the strategic position of the industrial textiles industry. The two is to set up a National Standardization Committee for the standardization of industrial textiles. This proposal mainly takes account of the fact that the existing technical committees are sub technical committees. The current industrial textiles cover areas, scope, varieties, quality and so on, which are indeed more complex. They will be unable to rely solely on one sub committee, so this proposal has long-term value. Three, we should improve the national emergency reserve mechanism of designated textiles, which is represented by masks and medical protective clothing, so as to improve the supply support capability in emergency situations.

In increasing the guidance and support to the textile industry cluster and industrial transfer, Qiu Yafu, chairman of the National People's Congress and chairman of the board of directors of Ruyi holding group, suggested that the state should guide and support the transformation and upgrading of the textile and garment industry agglomeration in the Yangtze River Delta, Guangdong, Hongkong and Macau, and encourage the industry to aim at the high-end industrial chain, and increase R & D, fashion creativity, brand marketing and high-end system. To promote the construction of manufacturing cluster in the world's advanced textile industry; to establish a more effective regional cooperation mode and to enhance the capability of industrial collaborative innovation, with emphasis on strengthening poverty alleviation in key western regions such as Xinjiang and Ningxia, and supporting the establishment of a joint venture between the East and the west to help the leading enterprises in the industry to extend the sound industrial chain.

The international authoritative analysis report shows that China's textile industry has become an international leading industry. In the future, we should seize the opportunity of digitalization of the industry and strive to build the Internet platform for the textile industry and the big data center of the textile industry.

On behalf of the CPPCC National Committee member and President of Tianjin University of Technology, Xia Changliang put forward three suggestions for strengthening the guidance and support for the textile industry's technological innovation and digital transformation. First, increase support for textile technological innovation and technological transformation. It is suggested that the government should increase support for key technologies such as textile industry's strong foundation projects, intelligent manufacturing, green manufacturing and "necking", and promote the construction of the national technological innovation center in textile industry in a timely manner. Second, build an industrial Internet platform across the textile industry to achieve convergence and sharing of manufacturing resources in the industry, create digital hub for the industry, promote industrial digital transformation, and enhance industrial chain networking synergy. Third, build the big data center of textile industry, support the textile digitalization economy construction, and interconnect with key big data centers, enhance the management ability of digital resources, and propose to introduce relevant policies to promote the overall circulation of data, and release the number of benefits to the development of the industry. Finally, the leading role of science and technology in textile industry will be realized.

"We need to increase the guidance and support for brand building, enhance our own brand consumer confidence and Chinese cultural confidence." Wang Hongxing, general manager of the National People's Congress and Yaguang Home Textile Co., Ltd., Binzhou, pointed out that we should not only strengthen our independent research, support the establishment of China's textile and clothing brand database by professional organizations and professional institutions, establish a scientific and standardized industry brand management rules and regulations, continuously expand the brand innovation and invention ability of enterprises, strengthen brand cultivation, and guide more enterprises to establish brand culture. Education management system, enhance the key link of brand building, introduce preferential policies, cultivate excellent national brand and leading brand, and strengthen publicity and promotion, cultivate independent brand consumer confidence.

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