Developing Domestic And Foreign Textile Market

This year, the international textile market has been greatly affected by the downward trend of the epidemic situation. The epidemic has little impact on Weihai Meiyuan textile and Garment Co., Ltd. (hereinafter referred to as "Meiyuan textile"), sales manager Wang Liying said: "the company provides fabric production services for international clothing brands all the year round, and has a very good brand service experience foundation. Therefore, it has made certain achievements in the development of domestic brand after the outbreak of the epidemic." It is reported that many foreign trade enterprises began to open up the domestic market after the export was blocked. A wave of "export to domestic sales" was set off in the industry. According to the statistics of the Ministry of Commerce, the domestic sales volume of export enterprises increased by 17% in April alone. Meiyuan textile also opened up the domestic market in this wave and minimized the impact of the epidemic.

Weihai Meiyuan Textile Clothing Co., Ltd

Weihai Meiyuan textile and Garment Co., Ltd. was founded in 2006 and has been engaged in wool textile for 14 years. It has successfully expanded from the research and development, design, production and marketing of woolen fabrics to a modern textile enterprise integrating research and development, design and production of clothing. The company's main business covers men's and women's woolen fabrics, small fragrant fabrics, TR fabrics, various overcoats, composite fabrics, twill woollen fabrics, woven chemical fibers and other 20000 varieties. The products are exported to Europe, the United States, Canada, South Korea and other countries and regions, and has accumulated rich customer resources, such as Forever 21, jolivella, rchlo, Liverpool, earthbound, gnco style, absorba, avrirex, etc.

Weihai Meiyuan Textile Clothing Co., Ltd

Develop new products and strictly control quality

To open up the domestic market so quickly, we have to build on the basis of high-quality products. Manager Wang told reporters that the company is equipped with 5 designers and 6 quality control personnel, and strives to be meticulous in the research and development of fabric products and quality control work. In order to meet the needs of various woolen fabrics of 200-300 months, each woolen fabric can meet the needs of customers. This year, we will focus on the development of some twill woollen and twill wool fabrics. These fabrics have a subtle vertical texture, highlighting the low-key luxury fashion sense, and are loved by many brands. " Mr. Wang said that all raw materials of the company are purchased according to international quality standards, and the whole process of dyeing, spinning, weaving and finishing is very strict. "Before the bulk goods, a single head sample will be taken. Through the analysis of the raw materials and dyeing chemicals of the head samples, the feeding process of the large goods will be adjusted, so as to ensure the quality and color of large goods more accurate." Quality comes from strict management. Meiyuan textile has established a good reputation in the market by controlling the whole process from raw materials entering the factory, weaving, dyeing and finishing, packaging and delivery.

Sample cutting room

Plant area

Plant area

Plant area

Docking with domestic brands and expanding channels

Since the outbreak of the epidemic, while maintaining the old customer groups, Meiyuan textile immediately shifted its focus and actively expanded new business development channels. Manager Wang told reporters that this year the company's customer development goals will be closer to domestic high-end men's and women's wear brands. She said: "Meiyuan textile woolen woollen products are very rich, including more than 20000 varieties of high-end double-sided cashmere, Suli wool, cashmere, Madden, fancy yarn woollen, cashmere, TR, and so on. The price range can meet the customers' target requirements. We have cooperated with well-known clothing brands at home and abroad, such as Jiangnan cloth clothing, sketch, Mo. & Co, Zara all year round. With these experiences, we quickly opened up the domestic clothing brand market. " It is understood that Meiyuan textile has also actively participated in a series of brand entering activities organized by the global textile network and online light textile city. At the docking meeting with the medium and high-grade children's wear brand, Meiyuan textile product positioning coincides with it, and successfully realizes the seamless connection with the brand. "The on-site effect of the docking meeting is very good. Several designers of Macintosh have selected suitable samples in Meiyuan. They are still in the early stage of docking, and there will be order conversion in the later stage." Mr. Wang said that he would definitely attend similar brand docking meetings when he had the opportunity to continue to tap domestic market resources and form a pattern of joint development of internal and external markets.

Meiyuan textile participates in the online textile city brand supply chain precise docking meeting

Sample exhibition of docking meeting

"Meiyuan textile" online shop address: https://sp00029071.tnc.com.cn/
(text / dajingtu / Meiyuan textile)