Will Direct Seeding Become The Entrance Of Electricity Providers To Get Traffic?

In May 10th, Dong Mingzhu carried 100 million yuan in half an hour on the fast platform, and sold 310 million products in the 3 hours live broadcast. Such achievements, even the head anchor of Li Jiaqi and so on, have not been reached in the field of high power and high price.

The success of this live broadcast has also made many private entrepreneurs see hope. As chairman of GREE and traditional entrepreneur, Dong Mingzhu said in his live broadcast that he should not only normalize the live broadcast, but also open his own live studio in the future. "In the future, GREE's live broadcast may be normalized. Because we communicate with people through a new way.

The epidemic has brought us a whole new thinking, and live broadcasting business is the most dazzling one at present. Compared with the net red business, which is supported by fans, the supply chain driven live goods form seems to open up more possibilities.

Direct seeding electricity supplier and supply chain

Today, the direct seeding electricity supplier industry is growing at an unimaginable speed.

After 4 years of precipitation, the direct seeding business has gradually changed from maturity to rapid development. The KOL mode brought by live broadcast brings more intuitive shopping experience to consumers. There is no doubt that live TV will exceed the scale of trillion GMV, and will surely become the standard of consumption pattern of over 10% of the consumers.

The development of direct seeding electricity providers has led the first batch of live broadcasting platforms to get out of the circle of entertainment and games.

Now, we can see that more and more live platforms are beginning to turn into electricity providers, such as fast hands and jitter. It can be seen that more and more e-commerce providers are carrying out content strategy, Taobao and Jingdong. Electricity supplier is just the tip of the iceberg, live + education, live + tourism, live + sports, live + electric contest...... Broadening the coverage of the live broadcast will bring more possibilities for the future.

According to the data, in 2020, China's online live subscribers will reach 550 million users, and the growth rate of users will exceed 9.2%. Compared with the growth rate of the Internet industry around 10%, the live broadcast is still a fast growing market.

Especially under the epidemic situation, the whole line has been shut down, and the live broadcast has created the era of "everything can be broadcast". The huge scale of users has made the live broadcast become the favorite food and cake of many electronic business platforms and brands.

Direct seeding has become the first choice for every enterprise to seek transformation. Its rise has greatly shortened the path from "goods" to "people", and cut the pain point of e-commerce users, thereby exploding the sales volume of electronic business.

For small and medium-sized enterprises, especially offline enterprises, digital means such as live broadcast and short video are relatively easy to touch users and the path of revenue is relatively simple and clear.

With the introduction of the concept of "new infrastructure" in the Internet, traditional enterprises have been looking for new growth in the live broadcast. The emergence of live broadcast has brought hope to small and medium-sized enterprises, and has brought more clear lines and goals to the digital upgrading of small and medium-sized enterprises.

Take clothing as an example, live broadcast brings vitality to a large number of dying factories. The fast and high conversion live broadcast mode makes the anchor long run out of stock. The two ends of supply and demand chime together, forming a large number of interesting formats before the factory.

Head anchors can easily cover the annual production capacity of small garment factories. Taobao's nearly ten thousand clothing categories anchor hundreds of contracted MCN institutions, corresponding to 10-20 000 annual output value less than 20 million yuan small and micro garment factory.

Single factory, seize the opportunity of structural change, directly connect with front-end anchors, increase business rapidly, and become an integrated apparel supply chain enterprise, with the ability of copying, designing and assembling goods, more flexible and more efficient.

Since February of this year, Guangzhou's professional market has been nearly doubled.

The live broadcaster, which is working with Taobao, is broadcasting live in hundreds of manufacturing plants in Guangzhou. The director of the studio said, "a newcomer who has just worked for 3 months has sold 830 thousand yuan in one field."

Live TV business and efficiency improvement

Some experts say that the live broadcast of goods has a new meaning for the current manufacturing industry. It not only provides a perceptual display platform for brands and products, but also provides the most direct feedback channel for consumption. "If the user's feedback can directly affect the product's renewal, it will give consumers a sense of respect, and it is a good weapon to mold brand loyalty."

The good news of live broadcast is more than that.

At present, direct seeding business has promoted the positive interaction between live broadcast and consumers. This new shopping mode has brought different experiences to consumers, and has also improved consumers' interest in commodities. For businesses, we can also use the Red Net live broadcast form to drive sales of goods and drainage for brands.

In the future, with the development of new infrastructure 5G technology, the value of live broadcasting providers will be further highlighted.

There are people engaged in electricity research, pointing out that the traditional electricity supplier industry "test live" is not only a relief strategy during the epidemic prevention, but also an important step towards online development in the long run.

Direct seeding electricity providers are more likely to pursue "short time and large quantity" than general electric providers, and the SKU structure based on explosive products is more suitable.

For traditional suppliers, the warehousing and logistics system built around the peak value is obviously a waste. At this time, the new warehouses and new logistics formats that specializes in new business providers will greatly increase the rationality of resource allocation, improve storage utilization and distribution efficiency, and at the same time, reduce the pressure of suppliers to solve the demand for partial pressure.

In the final analysis, the reason why the live broadcasting business is blaze is that it has actually improved the efficiency of business transactions. In the future, as technology becomes more mature and the new infrastructure is further developed, the direct seeding electricity supplier based on new technology will play more tricks.