The Fourth "Snow Lotus Cup" Cashmere Dress And Hand Work Creative Invitational Tournament Starts.

Window of dream, ideal, fingertips, and meaningful time.

A few days ago, guided by the China Fashion Association, Beijing fashion holding and Beijing Fashion Designers Association, the fourth Invitational Competition of "snow lotus Cup" cashmere dress and handwriting works was launched in Beijing snow lotus group and Beijing fashion week.

Finger tip technology focus on cashmere scene marketing

The fourth "snow lotus Cup" cashmere dress and hand work creative invitational tournament is based on the "finger tip art" as the theme. It will be divided into two categories: "clothing" and "non clothing". It will further focus on "hand knitting and life, cashmere and art, artisans and industry" to show cashmere knitted and related scenes in the field of creativity.

After three years and three years of accumulation and expansion, this competition strives to make deep ploughing of creative design and cashmere hand weaving in many subdivision areas, and make use of more clear, in-depth and specific innovative practice to achieve the new goal of "specialized running", "platform operation" and "commercial landing".

It is worth mentioning that the collection of this work is striving to improve on the basis of previous works. It is more precise for the practicality of the works, and it aims to collect creative handicrafts from the arts and crafts through competitions and inspire the design and application of cashmere handicraft art. The first is to cashmere material as the core, covering wool, sheep shearing, and other raw materials, make full use of knitting art, and the scene of life style integration, and art charm; two is to guide the creation of expression of life, practicality, more emotional and creative personalized, interesting characteristics; three is the current event will be online pluralistic presentation, highlighting the characteristics of cloud operation. The cashmere hand holds the initiative to embrace online dissemination and live broadcast; four, it focuses on developing commercialization and commercialization potential of high quality works.

3 years of sedimentation to create professional value of professional competitions

After 3 years of accumulation and precipitation, the "snow lotus Cup", the only professional professional competition with cashmere as its core material and creative innovation as its goal, has been widely recognized and praised by the industry in the organic combination of "professionalism, artistry and commercialism".

The chairman of the Beijing Fashion Designers Association and the Jinding award designer Fang Ying said: "the level of competition entries and the commercialization value of the competition have increased year by year, reflecting the remarkable achievements of the high level designers and professional enthusiasts participating in the targeted invitation, highlighting the competition organizers' promotion of the purpose of the competition, and striving to accelerate the commercialization of the competition. "

"The competition is closely linked to the industrial advantages of the Saussurea group with the opportunity to vigorously develop cultural and creative industries. It also plays a very big role in promoting the hand weaving experts throughout the country. It is expected that the future will produce greater social and industrial benefits. "The chairman of the Organizing Committee and the chairman of Saussurea group, Meng Ze, said.

Not only that, the "snow lotus Cup" cashmere dress and hand written works invitational tournament has made the snow lotus brand more and more attention and recognition through its continuous appearance and vocalization. At the same time, the "snow lotus Cup" competition, from the perspective of hand weaving, with the participation of the masses, has not only collected many creative works of cashmere hand weaving, which are perfect combination of design art and knitting technology, excavated the outstanding talents in the field of the national cashmere hand knitting field, but also established the areas with developed areas of hand woven products and hand written talents, as well as "creative design, research and development". "Partners in training and guidance" laid the foundation for achieving the commercial landing of snow lotus handwriting and creative products through the competition, and also created favorable conditions for promoting the design innovation and product innovation of the Saussurea group and expanding the new growth point of the creative products.

Of course, innovation has always been an inexhaustible driving force for the "snow lotus Cup" competition. In terms of commercialization value, this "snow lotus Cup" not only requires higher practicability and marketization of the works, but also combines the new concept of commercial landing, and selects outstanding works of previous elite players as the basis for commercial operation, passing the manual craftsman spirit and producing greater social value. In addition, the competition will also try to cover the development of sheep shearing and hand patchwork, and create creative works into the sales channel as a starting point. It plays a crucial role in building a snow lotus cashmere hand knitting platform.

Full network coverage to enhance platform value

In order to better match the commercialization of the competition, the competition will be promoted by increasing the online operation, innovating the competition mode and results, such as making full use of the live broadcasting platform such as jitter, fast hand, little red book, etc., to promote the holding of the event, and organically combine group matches, competitions, guidance, dissemination, carrying goods, platform marketing and circle marketing, so as to develop new fields and explore new models. And create new value. For outstanding entries, the competition will match more accurate supply chain and enterprise resources.

In the professional counseling session, the competition attaches great importance to the commercial value and market influence of the work. For this reason, the competition will provide a qualified teacher and a teacher to answer questions and guidance through the network platform.

In terms of commercialized marketing, the competition has always attached importance to the principles of targeted commercialization and marketing cooperation of the finalists, and will start the entry of the final entries from the static exhibition stage, facilitate its contact with offline and online marketing, and truly realize the stage, snow lotus culture and cashmere hand knitted by the competition. The platform for cultural extension, creative products and double incubator.

With the continuous deepening of the invitational tournament of "snow lotus Cup" cashmere dress and hand written works, the industry influence of the competition is continuing to ferment, and the results of the competition are also becoming more and more commercial effects. Let's hope that this fourth internationalized, artistic, professional and commercialized "snow lotus cup" competition will create a brilliant future.