Innovation Driven, Creativity Unlimited! "Keqiao Preferred Live Broadcast Plan" For Keqiao Fabric Endorsement

Standing on the high point of history,

Facing the changing world,

Keqiao is a world-renowned textile industry cluster.

Always in the forefront of the times.

On June 11-15, the construction and Management Committee of China Light Textile City in Keqiao District of Shaoxing joined hands with Keqiao set up fashion industry service platform, online Textile City / global textile network, and China Light Textile City West market development and Operation Co., Ltd. jointly launched "Keqiao best live broadcast plan" activities.

"Keqiao preferred live broadcast plan", selected Jinsheng textile, jilmanice silk, Han Tang textile, nine day stupid bird, Yang Shi textile, three Chuan textile, embroidered textile and other 10 high-quality fabric enterprises, customized fabric live broadcast, carry out accurate docking on the cloud supply chain, help "six stability", "six guarantees".

A banner, a voice of participation in the enterprise, and a good conclusion for the parties of this event, and the grand plan of Keqiao fabric collective brand has just begun.

that

"Keqiao best live broadcasting program" campaign

What are the highlights?

Boutique and fashion bloom

The current "Keqiao preferred live broadcast program" is mainly composed of fabric enterprises. Ten enterprises have their own characteristics and innovative capabilities, and have launched 100 new fabrics. Jinsheng's bamboo fiber fabrics, jute linen's hemp fabric, Yang Shi's antivirus fabric, and Han and Tang textile silk fabrics. The perfect fusion of Chinese traditional culture and modern textile technology reflects the vigorous development of Keqiao's textile technology, fashion and green.

There are strict screening requirements for registration Enterprises: first, the person in charge of enterprises should have strong awareness of brand building; two, enterprises must have a certain scale, the annual output value of trade oriented enterprises is more than 20 million, and the annual output value of production enterprises is more than one hundred million; three, enterprises have the ability of product development and the perfect product development system as the internal support for continuous innovation.

Channel innovation trend leading

Online and offline, live broadcast activities for 5 days, 2 times a day, 1 hours a day, and at the same time, set up the "showroom" exhibition hall in Keqiao, providing a 15 day offline synchronization display for the live brand, providing offline buyers with the sample and business consultation service for the intention buyers. "Keqiao,"

Trend + product, direct seeding adopts fabric trend + enterprise marketing double anchor mode, guided by the trend of category, the enterprise single product is deeply interpreted one by one, with "direction + professional" to ensure the professionalism and effectiveness of fabric direct seeding.

With the invitation to invite professionals, we invite 1 million 160 thousand members of the designers and 600 thousand costumes and apparel companies to invite professional audiences. At the same time, we invite the live fabric companies to invite old customers to participate.

The brand is gathered and fruitful.

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Nike (China), Metersbonwe, Semir, Tonlion, raleon, Taiping bird, nine Mu Wang, La Natsu Bell, 361 degrees, Korean dresses, Yalu, fast fish, Jiangsu Su Mei, Jin Sun textile, Shanghai Oriental International, Essenza Spa (Italy Yi Fu dress) and many other well-known clothing brand buyers, watching live broadcast, online viewing total of more than 40 thousand people.

There are more than 60 exposure in the activity industry, covering more than 30 thousand professional buyers in the early stage. During the direct seeding period, there were more than 1 procurement consultations, more than 915 high intention purchasers established contacts with the live broadcast enterprises, more than 160 professional purchasers made an appointment to adjust the samples, and 12 buyers recently came to Keqiao to pick materials. At present, there are still a large number of enterprises watching playback in live video. Under the line, the "preferred exhibition hall" will continue to open until June 25th, and the relevant data is expected to continue to grow.