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Keqiao C Live Broadcast: Ride Flowers At The Draught

2020/6/23 18:54:00 0

KeqiaoC Live BroadcastBai Si ColdOriental Warship ApparelGold Trading

"Baby, now our model wears baby No. 1. This big hair collar has long knee style windproof goose down clothes. It's a classic design of Bai Shi Han. The fabric is made of 40S polyester cotton composite fabric, and it is a good fabric with good width and not easy to draw. Then the whole version is H, and no body size. If you like, you may as well place your order in the shopping cart. At 7:30 in the evening, in the "Bai Si Han" experience tour factory in Qian Tao Road, Keqiao, a young live team is carrying out the anti season promotion activities in the middle of the year. The anchorperson introduces the products to the audience in detail, and the model tries to show on the spot. After four hours of live broadcast, a total of 4000 goose down garments were sold, with sales amounting to 2 million 100 thousand yuan.


100% cold "618 goose down clothes, anti season, big promotion live broadcast

Keqiao, known as "a city on a piece of cloth", is the main market with fabric as its main support, supporting the prosperity and development of China's textile city. In recent years, Keqiao's industry has been advancing and developing. From fabric to clothing, from semi-finished products to terminal products, it has created more room for the enhancement of value-added products and provided new impetus for the transformation and upgrading of traditional China Textile City. As a result, the live broadcasting industry, which is standing on the draught, has also extended to the fabric terminal. Clothing, home textiles, shoes and hat enterprises like "Bai Si Han" have been testing the water live video. The C end of Keqiao is booming.

"The isolation economy caused by the epidemic has brought a larger market for video live broadcasting. We can complete the whole sale through live broadcast, which is a new business mode for enterprises. Everyone should pay attention to, try and explore." Sun Jiangang, chairman of Zhejiang Bai Si down Limited by Share Ltd, told reporters that the company started to do live broadcasting very early. Now the live team is also from original amateur to professional. This year's "520" and "618" 2 large live broadcast have all achieved surprise results. "520" sales volume is 3 million 200 thousand yuan, and "618" sales volume is 2 million 100 thousand yuan, which has driven the growth of performance.

"Magnetic card CiKa" store goods live with goods.

There are many other enterprises in Keqiao like this. When the direct seeding business becomes a phenomenal economic outlet, we all want to ride it up and use this draught to help enterprises develop the market and assist in sales. Zhang Libiao, general manager of Keqiao orient warship Clothing Co., Ltd., Shaoxing, also said that he was optimistic about the new sales form of live broadcast. "The live goods belt was extended on the basis of our original business mode, which made up for the single picture display of online sales and led to many passenger flows." Zhang Libiao told reporters that the company increased the live broadcast mode on the basis of F2C, O2O and C2C. As long as customers enter the "magnetic card CiKa" warehouse shop under the Orient ship's clothing, they can watch the live broadcast of the product through the purchase of goods in the shop. Through the introduction of shopping guide and the real life try in the live broadcast, they can more directly understand the size and wear effect of a certain clothing product. The magnetic card CiKa fashion shop is located in the creative garden of China Textile City. It is an independent clothing brand shop. Its main products are casual men's and women's wear, with many fans after 80's. Zhang Libiao thinks that live goods is a bonus, and it can interact with customers in the process to enhance customer stickiness. In the future, he plans to broadcast live time from the current fixed time interval every Tuesday, four, and six afternoon.

Sell XTEP sports shoes live on the "many more" platforms.

The outbreak period accelerated the rise of the live goods industry, and became the first year of live broadcast in 2020. Zheng Long, general manager of Shaoxing Chuang Jin Trading Co., Ltd. believes that the epidemic has forced enterprises to explore and innovate. "The company laid a channel on the platform of" many spells "this year, and opened the live broadcast, and achieved satisfactory results. It is understood that as one of the "XTEP" distributors, Chuang Jin trade sells live XTEP brand products in the "many" shops, the daily number of field views is up to 4000-5000 people, and the overall performance has been steadily increasing under multi-channel operation. Zheng Zong said that the direct broadcast industry is now in a stage of "barbaric growth". We should not blindly follow it. We should think about how to build a healthy live broadcast ecosystem. He believes that the future content oriented TV direct seeding business will eventually win in this "live broadcast war".

We see that business in Keqiao is actively infiltrating into the live broadcast area, and the C live broadcast industry chain is also gradually improving and growing in the direction of better quality content, more professional team and more standardized operation. Zhao Shengjun, director of the e-commerce section of Keqiao District, said the epidemic is more challenging than the Internet economy, especially the direct broadcast economy. The explosive power and appeal of direct seeding have injected new impetus to e-commerce, helping many enterprises in Keqiao revitalize the huge consumer market and play an important role in the economic and social development of Keqiao. Zhao Shengjun believes that the new format of live direct delivery will continue to take root in Keqiao and promote the development of healthier, faster and higher quality with relevant regulations.

(Wen / DA Jing; photography, video / Xie Cong)

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