Charles Heung'S Endorsement Of Hai Lan'S Home Becomes A Homemade Man'S Suit.

The National Men's wear brand, Hai Lan's home Limited by Share Ltd (hereinafter referred to as "Hai Lan Jia") has released a 2020 father's day themed blockbuster, "father is the child's eternal Idol". In the father's Day blockbuster at Hai Lan's home, young Kung Fu actor Jacky Heung appeared. In order to love son, Charles Heung, a 72 year old film industry leader, has instructed his son Jacky Heung Kung Fu in the advertising video. He even performed martial arts together, and linked up with Kung Fu for generations to feel the sense of belonging to the country and the nation.

"Father is the idol of children forever". This is not only the track to father and son, but also the pattern of many Chinese sons and daughters. The story of Hai Lan's family is their story, and it is the story of father and son all over the world.

It is reported that since 2014, the story of father's day, Hai Lan's home is seven years ago. The brand of Hai Lan's home has been upgraded with Chinese consumers. With step by step change, efforts have been made to break the stereotype of men's clothing and gradually create a new image for Chinese men's wear.

The first textile network reporter learned here that the main brand of Hai Lan's brand is Hai Lan's home, which displays the consumption experience of the "Hai Lan's home - men's Wardrobe" through the display of fashionable and full store stores. Through advertising and celebrity endorsement, the integrated marketing mode has established a distinct brand image among consumers, and its performance has been steadily growing. Become the leader of men's wear industry. In 2019, the company changed its brand marketing strategy, and co operated with the popular IP, using the diversified marketing strategies, such as media and short videos, to enhance brand awareness. In the same period, the company's popular IP includes the classic animation "the havoc of heaven", the movie "China captain" and "World of Warcraft" and other Blizzard games. At the same time, it co operates with the magazine "China Geography" to create brand image, sponsoring the variety new conference, the strongest brain and the wonderful flower, attracting the attention of young consumer groups and expanding the brand radiation crowd.

In 2019, the brand of "Hai Lan Jia" was selected as "the 100 most valuable Chinese brands in BrandZ2019", CCTV's "big country brand", "new China's establishment 70th anniversary 70 brand" and "2019 most valuable Chinese brand", and the company listed 5 consecutive years, "fortune" China 500 strong, and the main brand of the company, "Hai Lan's home", still has strong brand competitive advantage.

As a long-term deep tillage men's clothing industry, the leading brand, Hai Lan home, was established in 2002, and achieved rapid expansion of the channel through the business mode of suppliers, Hai Lan's home and dealers' interests. In 2014, the brand of "men's Wardrobe" brand went deep into the heart of people, and was firmly entrenched in the Chinese men's wear industry. Since 2017, Hai Lan's family has been expanding the sub brands of black whale and extending its business to the whole category and multi brands. It has expanded from men's clothing and formal dress to women's clothing, children's clothing and household products, and has made the industrial chain strategic alliance.

Public information shows that Hai Lan's home is mainly engaged in the chain operation of brand clothing and the production and sale of professional clothing. The brand management of the company is mainly about the operation and management of the brand of Hai Lan home brand in brand management, supply chain management and marketing network management. Clothing production is mainly the production and sale of its own brand San Keno; other businesses mainly include materials sales and leasing business.