Hodohome, Red Bean, Home Grown Baby Silk, Bra Series, Soft Appearance.

The main category is "soft underwear". Red bean home At the Shenzhen acupuncture and video Fair opened in June 22nd, the new baby cotton soft silk bra series was unveiled. The first appearance of the product, with its soft and upgraded silk fabrics and excellent weaving skills, attracted many accompanies and acclaim at the needle Expo. The collision between silk material and the cultural core of heritage is also a hot topic in the whole industry.

The new product will be unveiled in Suzhou Silk Museum in June 24th. The Silk bra The series is also the first cross-border cooperation between red bean home and the Suzhou Silk Museum, which combines science and technology with 5000 years of silk culture. The launch of the joint baby bra silk bra series will once again arouse consumers' enthusiasm for hot pursuit.

New products debut in Shenzhen needle Expo, highlights attracted frequent attention

This time Shenzhen needle Expo In the form of synchronized live broadcast, the audience attracted millions of viewers online and offline. Among them, red bean's home silk silk bra new product shows the link, has attracted 300 thousand + audience to watch on-line synchronously. In order to highlight the natural and soft nature of silk brassiere, the models are all naked, and with the sense of emptiness of bare feet, they create a wonderful Feast.

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At the same time, red bean home also showed its fifth generation shop upgrading image with BES, a well-known Japanese design company. Compared with the past shop image, the fifth generation shop of red bean is more recognizable, more fashionable and personalized. In addition, in order to meet the increasingly "soft" brand tonality, red bean home uses a brand new logo -- a more fuller font. From the design of the exhibitors' shop, we can see that the fifth generation of image shops and the new logo match have created a more intimate and comfortable atmosphere, so that consumers are at home rather than shopping places.

The 3 iteration product silk bra series will soften and upgrade again.

Since its launch in March this year, red bean has been popular among consumers since spring and summer of 2020. Sales of this series exceeded 22 million 920 thousand during the soft bra Festival. Because of its technological superiority of the 3 class soft lining material and 3D stereoscopic mold cup, it has become the first choice for urban women's soft and comfortable bra.

And once again, the 3 iteration product silk series of consumers' imagination of soft bra has been refreshed again. The soft touch has been upgraded again, and became famous at the needle Expo, winning the recognition of many mainstream media and industry. In June 24th, in the Suzhou Silk Museum, the baby soft silk bra series will be further revealed.

Suzhou silk museum is the first silk specialized museum in China. Over the past 30 years, it has been committed to promoting the Chinese silk culture, promoting the creative transformation of traditional culture and inheriting non heritage skills. As the leader and forerunner of the soft bra, red bean has always been a pioneer in the design concept, seeking the combination of fashion and traditional culture. When the "silk" and the "bra" creative collision, infant soft silk bra series came into being.

The silk series, which is about to be published, can also be called the "soft guy" in the chest. The product is made of 6 grade a natural quality mulberry silk, which is produced in Luliang County, which is a high quality cocoon silk production and export base in China. The top of the cup is made of 95% natural mulberry silk, the inner layer of the cup is 100% mulberry silk, and the natural mulberry silk fabric is light and luxuriant and soft. At the same time, it has excellent breathability and excellent humidity. It is also very sensitive to sensitive skin and has the ability to prevent mites and mold from breeding.

In the design, the new product continues to be used in the red bean home soft cotton bra series 3D cup design. It is soft, stylish, comfortable and pressure free.

The design of the gift boxes and handbags of the Suzhou silk museum is also very attentively. Different details show the harmonious collision between silk culture and women's inner dress. In addition, the soft and slippery silk nightdress expected by consumers will also be unveiled at the press conference.

Silk is one of the most essential elements of Chinese history and culture. And the newly released new product, together with the Silk Museum of Suzhou Silk family, is a tribute and inheritance to the Chinese heritage culture. It is believed that the 3 upgraded new soft baby silk soft bra series will become the focus of consumers' attention once again because of the soft experience of silk culture joining and upgrading. And the red beans that always maintain "soft" hearts are at home. They are constantly bringing new surprises to consumers with innovation and product strength.