Dragon Boat Festival Holiday Property Market High Operation Of Second-Hand Housing Cooling Trend Has Now

Since June, the scale of second-hand housing transactions in hot cities has been declining continuously. Most agencies believe that after the release of market demand is concentrated, the market will have a downward trend in the second half of the year.

In the marketing scene of "zongzi" sold in the sales place, the real estate market in the Dragon Boat Festival has maintained high operation this year.

Data released by a number of agencies show that during the small dragon boat festival (June 25th to June 27th) this year, the volume of real estate transactions in most hot cities is higher than that in the same period last year except for the relatively low volume of transactions in Beijing. Among them, the new housing market is booming, and is attributed to the introduction of various marketing methods. Second hand housing transactions overall stable, but some agencies believe that the release of demand has been weak.

Due to the impact of the new crown pneumonia epidemic, this year's real estate market "small spring", from the traditional March to May, the overall postponed to April to June. The high property market of the Dragon Boat Festival holiday is considered to be the result of the delay of "little spring".

But judging from the short-term trend, the market trend of natural decline seems to have not changed. Since June, the scale of second-hand housing transactions in hot cities has been declining continuously. Most agencies believe that after the release of market demand is concentrated, the market will have a downward trend in the second half of the year.

Beijing market cooling down

Because of the impact of half yearly performance, housing companies usually implement promotional activities in June, and June is often the month of higher sales of housing companies.

During the long holiday of Dragon Boat Festival this year, the marketing activities of Housing enterprises are continuing. According to the twenty-first Century economic report, many projects in Beijing launched price concessions during the Dragon Boat Festival holiday. However, the number of people coming to the housing market is obviously lower than before. Fengtai, Daxing, Fangshan and other regions also delayed the opening time.

In the early south of the market, many real estate markets launched the marketing activities through the Dragon Boat Festival, such as the implementation of "zongzi appreciation" in the sales offices, and the corresponding Festival interaction, trying to improve the popularity of the project.

On the whole, the scope of price concessions in June has not been as widespread as in the previous two months. However, some companies and projects have implemented price reduction promotions and extended to the Dragon Boat Festival holiday. For example, Hengda launched more than a dozen low-cost properties in the Dragon Boat Festival and superimposed many price concessions.

During the long holiday of the Dragon Boat Festival this year, most hot cities sold well, but Beijing is still affected by the epidemic. Shell Research Institute data show that in 2020, Dragon Boat Festival holiday Beijing commercial residential transactions 21 thousand and 700 square meters, compared with 2019 Dragon Boat Festival three days volume dropped 17.4%.

Pan Hao, senior analyst at Shell Research Institute, believes that the reasons for the decline in Beijing's new housing turnover are mainly two: first, affected by the epidemic, most areas in Beijing are in a restricted state of travel, especially in Daxing, which is mainly concentrated in the early stage, and some parts of Fengtai belong to high-risk areas, which seriously affect the speed of subscriptions. Second, since May, the concentration of Beijing has been concentrated. Consumption of some customers has made the Dragon Boat Festival less demand this year under the influence of the epidemic.

Second hand market, the volume of Dragon Boat Festival holiday is stable. Shell Research Institute pointed out that during the Dragon Boat Festival this year, the volume of the 18 cities in the chain increased by 9.1% compared with the same period last year, but dropped by 23.8% compared with the average daily turnover of the previous weekend.

Affected by the epidemic, Beijing is still a more obvious drop in the city. Zhuge search data show that the Dragon Boat Festival Day (June 25th), Beijing second-hand housing transactions 122 sets, 87.91% lower than the previous day; second-hand housing transaction area of 11437.82 square meters, 87.87% lower than the previous day.

"The Dragon Boat Festival holiday did not bring a significant warming effect to the market transaction." Shell Research Institute pointed out that in the 18 cities owners' price adjustment, the proportion of price rise has increased by 0.7 percentage points, "the owner is expected to remain stable".

18 urban second-hand housing transactions for three consecutive weeks of decline

Since the second quarter of this year, the real estate market has slowly recovered from the impact of the epidemic. According to the data of the National Bureau of statistics, in May this year, the scale of commercial housing transactions nationwide exceeded the same period last year for the first time, and the data of real estate development investment, land use and sources of funds also improved significantly. Most practitioners believe that this means that the real estate industry has basically been free from the impact of the epidemic to return to normal.

By June, due to the "delayed Spring Festival" factor, market transactions continued to maintain a high level. Among them, the new housing transaction is likely to continue to increase due to the increase in supply. But in the second-hand housing transactions, the downward trend has emerged.

Shell Research Institute statistics show that in the first three weeks of June this year, the volume of second-hand housing transactions in key 18 cities decreased continuously for three weeks, with a decrease of 5.7%, 7.9% and 21% respectively.

Xu Xiaole, chief market analyst of Shell Research Institute, thinks that the second-hand housing market in June is in a state of natural decline after the demand is concentrated.

The second-hand housing transaction is often regarded as the "vane" of the market because of its scattered area and limited price. At present, in many hot cities, the proportion of second-hand housing transactions has accounted for more than half. For example, the proportion of second-hand housing transactions in Beijing has reached 8. Then, can the "natural fall" of the secondary housing market be regarded as a precursor to the cooling of the whole market?

A large housing company in Beijing told the economic news reporters in twenty-first Century that with the coming of midsummer, the real estate market will soon enter the traditional off-season. And after a round of release, the current demand is not as strong as before. Therefore, "the market is cooling down in the expectation of various enterprises, and the market will probably have a trough in July and August".

"From the feedback of some of our projects, the situation of new customers in June is already inferior to that in April and May." He conceded that the strategy set by the company in June was to make another wave of price promotions.

Shanghai Yi Ju Real Estate Research Institute believes that despite repeated attempts to deregulation, this year, regulators have repeatedly stressed that "housing is not speculation", indicating that the market regulation policy is difficult to relax in the short term, so the market is unlikely to have a super expected rebound.

At the same time, "affected by the epidemic, foreign trade, tourism, catering, services and other related industries, residents' income is facing some challenges, to a certain extent, will curb the demand for home purchase."