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Hundreds Of Businesses, Thousands Of Stores, All Goods Are Ready, Net Red V Is In Place, And 10 Consensus Has Been Reached. 2020 The Clothing Brand Live Conference Has Achieved Fruitful Results.

2020/6/29 10:20:00 0

Live BroadcastClothing Brand

The 2020 is a year of unprecedented development of direct seeding electricity providers. It has begun to truly merge with all walks of life. The Henan garment industry has seized opportunities and breakthroughs in innovation. With great industry acumen and industry boldness, it has opened a new journey for Henan and even the national garment industry.  

   In June 26th, it was supported by the China Federation of textile industry and the China Textiles Import and Export Chamber of Commerce, supported by the China clothing association and the Henan provincial industrial and commercial office, sponsored by Henan provincial chamber of Commerce and Zhumadian Municipal People's government, jointly organized by the Henan garment industry association and the Xiping County People's government. "626 China's clothing live day and help Henan clothing industry - 2020 clothing brand live conference" It was held in Xiping County, Zhumadian, Henan.

   Sun Ruizhe, President of China Federation of textile industry, vice president of China clothing association Monday, Gao Xiang, deputy director general of Henan provincial commerce department, Yao Yanling, chief engineer of Henan industrial and commercial office, Jin Dongjiang, standing committee of Zhumadian Municipal Committee, deputy mayor Jin Dongjiang, Li Zhengjun, vice mayor of Xinyang Municipal People's government, Li Guosheng, headmaster of Party committee of Huanghuai University. Liu Xian and vice president Geng Hongqin, Liu Huiping, Secretary of the District Committee of Shashi District of Jingzhou, Nie Xiaoguang of Xiping county Party committee secretary, Li Quanxi of the county magistrate and relevant leaders from all parts of Henan Province, Liu Yueping, executive vice president of the clothing association of Jiangsu Province, Gong Huijuan, vice chairman of the Shandong textile and garment industry association, Zhejiang Sewing Machinery Industry Association President Tu ye ye, Zhu Jinlu, Deputy Secretary General of Shanghai garment industry association, An Xiaohui, Qin Jianhua, vice president of Guangdong clothing and apparel industry association and other relevant government, industry and college leaders attended the event. Li Gang, President of Henan garment industry association, chaired.

   In the morning, from all over the country More than 120 enterprises form "100 person inspection group". To visit the garment Park and the urban construction in Xiping, Xiping. "Summit Forum on innovation and development of textile and garment industry under great changes" Held in Xiping County; evening, highlights. "626 China's clothing live day and help Henan clothing industry - 2020 clothing brand live conference" Wonderful performance. Then, on the morning of June 27th, "Round table conference on the development of China's clothing live base" Also held in Xiping, a comprehensive summary of the "626 China clothing live day" activities achieved excellent results, as well as the Henan and even China's clothing direct broadcast economic development of the important significance, and jointly lead the industry to cope with the big change, to maintain a large pattern, high overall situation.

   It is estimated that the total number of live viewers during the event is total. 15 million trips Exposure Nearly 120 million times Order quantity Nearly about 500000 single Total transaction volume Over 34 million yuan

   Unprecedented change

   Bringing unprecedented new opportunities

   2020 is the key year for China's textile and garment industry to push ahead, and it is also the key year for innovation. Sun Ruizhe, President of China Textile Industry Federation It is pointed out that the development of the world economy is under unprecedented pressure due to the deepening of the hundred years' change and the spread of the new crown. The global economic growth prospects are still highly uncertain. However, our government and industry are all taking the responsibility. The Chinese textile and garment industry, as an important entity economic sector in China, is playing an important role in "six stability" and "six guarantees". At the same time, the industry is also catching up with opportunities and carrying out new practices, including direct seeding business.    According to statistics, in 2020, Taobao participated in the industry distribution of live broadcasting business, textile and garment industry ranked first, and direct seeding business is the forefront market that the industry is deeply involved in. Sun Ruizhe affirmed the important role played by the direct seeding electricity supplier as the new practice of China's textile and garment industry, and advocated that the industry should focus on systematization, marketization, digitalization and sustainable innovation, so as to create new industrial supply, form a new industrial cycle, cultivate new functions of the industry, and create new value of the industry.

   Gao Xiang, deputy director of Henan Provincial Department of Commerce Also said that the sudden outbreak of the new crown pneumonia has a huge impact on the economic development of Henan. Facing the current situation, Henan is trying to break through with the new mode of electricity supplier, live broadcast and so on. "We must seize the direct seeding electricity supplier economic draught brought by the epidemic, transform the industrial advantages into the advantages of economic development, promote Henan products and build Henan brand, and further boost Henan's manufacturing industry to move steadily and steadily to the whole country and to the world."

   "At this stage, Henan garment industry needs to rely on industrial advantages to actively act on the new channel of direct seeding electricity providers." Li Gang, President of Henan Garment Industry Association Standing in the perspective of industry development, we will cheer up for all of you. "The last round of electricity providers, we are lagging behind in Henan, this round of live broadcast will have to take a positive turn to overtake and catch up. We are confident! "

   Take the live commercial Express

   Xiping, Henan is ready.

   The textile and garment industry in Henan is catching up with the direct seeding business. It is not a mere armchair strategist. In fact, the market environment, the Henan provincial government, the local governments and the major enterprises have laid a solid foundation for the construction of live broadcasting business platform, and have made adequate preparations.

   He Jinping, vice governor of Henan Province Although it did not arrive at the scene, it made instructions that "626 China clothing live broadcast day" is a major move for Henan to thoroughly implement the decision making and deployment of the Party Central Committee and the State Council, coordinate the efforts to promote epidemic prevention and control and economic and social development, and do a solid job of "six stability" and fully implement the "six guarantees" task. We hope to take advantage of this new live day and actively utilize the new format to speed up the development of Henan's garment industry and make new contributions to the development of Henan's economy and society.

   "In recent years, the garment industry cluster represented by Xiping County of Zhumadian has become an important force in the transformation and upgrading of Henan's industry." Yao Yanling, chief engineer of Henan industrial and Commercial Office It is pointed out that the direction of the transformation of the clothing industry to the network and intellectualization is more clear by the impact of the epidemic. The selection of the broadcast date was held in Xiping County of Zhumadian, indicating that Xiping has laid a solid foundation for the exploration of the new mode.

   Jin Dongjiang, standing committee member and deputy mayor of Zhumadian Municipal Committee Xiping County, as the origin of the culture of the ancestor and the origin of Chinese dress civilization, has a profound cultural background and solid industrial foundation. In recent years, Xiping has taken the initiative to integrate into the national "one belt and one road" construction, actively undertake industrial transfer, and plan and build the new garment town of the new town with high standards, and strive to make the textile and garment industry bigger and stronger. This broadcast day is a deep integration of resources and platforms, which will bring significant development opportunities for Xiping's garment industry.

   Nie Xiaoguang, Secretary of Xiping county Party committee Also said that Xiping county will further improve the product supply chain with the help of this activity, accelerate the cultivation of the regional advantages, traffic advantages and brand advantages of the garment industry, support the foreign network red to Xiping live with goods, actively cultivate Xiping local live goods, and use the new advantages of the digital economy to start the influence of Xiping clothing.

   Tumultuous

   The live broadcast of clothing is in the ascendant.

   In the hot atmosphere of government support, market promotion and industry's vigorous efforts, we have attracted much attention. "626 China's clothing live day and help Henan clothing industry - 2020 clothing brand live conference" Officially opened in Xiping's Chi sang Park, the scene is full of excitement and prosperity.

   Li Quanxi, county magistrate of Xiping County People's Government A brief introduction to this event is made and said: "this is an unprecedented event of great importance in the Chinese garment industry. The undertaking of this event in Xiping County highlights the determination and attitude towards the development of the garment industry. We should actively promote consumption and steady employment, and endorse the industrial platform and brand."

   That night, hundreds of stores and thousands of stores were ready, and the live broadcasting network "red V" was in place. It is reported that there are more than 130 enterprises and 118 network red anchors in the live broadcast of Japan's live broadcasting companies. They carry 10000 products with high cost performance, and they are broadcast in 100 live rooms simultaneously. Alibaba (Taobao), jitter, fast water, water and so on, four large business live platform synchronous drainage; Zhejiang Semir group, Guangzhou Ming Yu dress, Zhongshan Zhongshan dress, Zhengzhou cloud top dress, Ya Li Da dress, AI Xuan dress and clothing, costumes, costumes, songs and brocade dress, cotton doll clothing and other well-known enterprises with the same sports; Luo La password, errands are small. Peng Ge, Henan Ke and other tens of millions of fans "net red day regiment" at the same time online goods, for fans to send heavy benefits.

   During the live broadcast, more than 100 famous networks were competing for the first time. The government and industry leaders went into the studio and stood in front of the cameras to interact with fans. The government acted as a "government of the people's government to promote the livelihood of the people and the people's livelihood industry". It endorsed the Henan clothing platform and played call for Henan's brand strength.

   After 3 hours of high intensity live broadcast, the flow continues to show explosive growth, showing the vitality of the new model and the unlimited possibilities of Henan's clothing industry.

   Shao Hongjie, chairman of Shenyang Jen Sheng Technology Co., Ltd. Also came to the live broadcast, he said: "this activity has an unprecedented significance for China's textile and garment industry, so we attach great importance to specially come to Henan." Shao Hongjie personally answered questions and answers online by WeChat, jitter, fast hand, micro-blog and other live broadcast, and also shared new products and new technologies.

   In the field, Norm The "Hou sister live room" is bustling with excitement and orders. Hou Dongmei, founder of nuumqi As a garment entrepreneur who has gone out of Henan, he has always been concerned about home development. He has helped many times to develop the garment industry in Henan. This time, Nuo Meng Qi is also the first one to sign up for the live broadcast conference.

   On the round table of the development of China's clothing live broadcast base after the live broadcast conference, Hou Dongmei also shared her heart experience journey since she opened the live broadcast. "Hou sister live studio" has not only claimed the fame of Norman in the live broadcasting industry, but also improved the sales of products, and has also prompted the successful transformation of the "Internet +" mode from the traditional offline sales mode, creating a new ecosystem of Nuo Qi 2020.


   System discussion

   Stabilize the future for the direct seeding of clothing

   The end of the hot day is not the end, but the beginning. In the round table conference of China's clothing live broadcast base, relevant leaders and industry leaders, experts and entrepreneurs of Henan province have sat down and launched a heated discussion on the continuity and standardization of the live broadcast economy. This is the most rational and practical way for the clothing industry in Henan to really take the express business class. Research and exploration.

   Wang Yanzhe, director of strategic development department, Alibaba group It is predicted that the next live broadcast of the electricity supplier may enter the "Scene" live broadcast, opening the live room by the boss of the enterprise, allowing consumers to "cloud" enter the factory, and more directly see the production process, so that consumers can be more relieved. Therefore, in the future, direct seeding should realize industrialization development, establish a live broadcast industry base, and train talents, so as to attract migrant workers to return home and start their own businesses.

   Li Gang, President of Henan Garment Industry Association He made clear the specific work of creating a live broadcasting base. He elaborated on the necessary conditions of the base, the absorption and cultivation of talents, the support of the government, and the guidance of the industry, etc., and combed the specific measures for the development of Henan clothing live broadcasting business.

   Sun Ruizhe, President of China Textile Industry Federation An important speech was made at the conference: "China clothing live broadcast day" is a very good concept, and it will lay a good foundation for the next step to turn the work into the industry's promotion of its own fixed programs. I want to talk about two points here today.

   "First, the live broadcast has become a common practice." 626 "we have made a systematic implant in the industry. The textile and garment industry has always been the creators and forerunners of the trend. Therefore, under the tide of digital economy, the industry should explore new economic models, such as the live broadcast economy. What we need to think about now is how to achieve leaping development of the industry and how to grasp the new opportunities that this new economy brings to us. For example, Taiping bird has specifically explored how to integrate the live broadcast and the entire product marketing system in an all-round way.

   "Then a transfer place like Xiping should consider how to seize the opportunity in the new round of development. Xiping's development of electricity supplier's direct seeding park has been considered comprehensively in policy. Next, we need to act quickly. At the same time, the entire textile and garment industry should make use of the live broadcast platform of e-commerce, further straighten out the industrial chain and supply chain, and explore how to realize the organic integration of the flexible supply chain and the live broadcast platform of the electricity supplier, which is a deeper challenge for us.

   "Second, we must consider how we can achieve steady progress. If there is no regulation, any industry may become vicious competition, killing excellent business models in the cradle. Live broadcasting business is not long after all. Once the fresh vigor is over, other problems will be exposed. To achieve sustainable development, I suggest that we jointly launch an initiative to propose how to regulate the development of direct seeding electricity providers. Making use of the opportunity of the first China clothing live broadcast day, drafted the Xiping Declaration on the live broadcast of the electricity supplier, creating a better space for the development of the direct seeding electricity supplier.

   According to Sun Ruizhe's proposal, "the Xiping consensus of China's clothing live broadcast" officially came into being. This consensus reached a consensus on strengthening industry self-discipline, improving the quality of products and services, building industrial public service platform, promoting the development of supply chain with industry as a link, laying a theoretical foundation and practical criterion for the sustainable and standardized development of the textile and garment industry's direct seeding electricity supplier. 10 At the same time, it also drew a successful conclusion for the "626 China clothing live day and the Henan garment industry, 2020 clothing brand live broadcast conference".


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