Recently, FILA officially announced that CAI Xukun became the spokesperson of FILA. Italian high-end sports fashion brand FILA and young musician Cai Xukun join hands to bring the concept of "Fengshang" into the public view.
Bila, founded in 1911, is an Italian textile company with a history of 100 years. In the 1970s, FILA turned to sportswear and developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.
FILA fashion sports brand is no stranger to Chinese consumers. FILA's fashionable and dynamic image, novel design and high-quality products have left a deep impression on consumers. FILA, a sports brand that breaks through the Convention, continues to meet the needs of different consumers with its continuous innovation and full of design sense products. The original products of the past become the golden standard today.
Recently, FILA has become a hot spot, focusing on the eyes of many consumers. Cai Xukun was announced as the spokesperson. His strong influence expanded the dimension of brand influence and injected more power into the brand.
From the beginning to the end, FILA has always been moving forward, and its brand keeps pace with the times. As the first sports brand on the main agenda of Milan fashion week, it once again gracefully piloted the spring and summer 2020 Milan Fashion Week show last year, showing the world the new definition and ideas of high-end sports fashion.
This year, FILA has also cooperated with many famous fashion brands / designers in cross-border cooperation. The perfect balance of art, fashion and design is rooted in products, which highlights the concept of continuous brand innovation, and encourages each generation of pioneers to create their own fashion inspired by classics.
It is understood that this century old Italian high-end sports fashion brand FILA FILA, in 2009, Anta incorporated its Chinese trademark rights and operation business into its pocket. Specifically, Belle acquired the trademark of Feile in China at that time, but Anta later acquired 85% equity of belle, so Anta is now the general agent of ferro in China.
Surprisingly, Anta Group has actually formed a huge brand group. Anxin International said: "as the leader of local sports shoes and clothing, Anta is not satisfied with being limited to the domestic market, but hopes to achieve the goal of global distribution by purchasing foreign sports brands. At present, it has Anta, FILA, Descente, sprandi, kingkow and kolonsport, and successfully acquired amersports this year to further realize its international distribution. Amer has seven sub brands, all of which occupy a leading position in its segmentation field. In the future, it will focus on the development of retail business and business in China. "
At present, Anta Group's performance report in 2019 shows that FILA brand continues to contribute to strong growth in 2019, achieving revenue of 14.77 billion yuan, up 73.9% year-on-year, and the gross profit rate reaches 70.4%. It is undoubtedly the right move for Anta Group to acquire the brand.
With the rise of national trend, more and more consumers pay more attention to health. Fashion and sports brand FILA believes that in the new year, its performance can soar again and reach the peak again.