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China'S Popular Fabric Products And Shenzhen Clothing Brand Precise Docking Meeting Held

2020/7/17 21:14:00 2

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The new epidemic situation in 2020 is coming fiercely, and it is difficult to predict the future trend. It is very important to restart the "normal" and "sustainable" supply chain between the textile industry and the energy storage industry, and strengthen the linkage between the supply chain and the energy storage industry.

On July 16, "Silk Road Keqiao · all over the world" -- the accurate docking meeting between Chinese popular fabric products and Shenzhen clothing brands was held in Dalang fashion Town, Longhua District, Shenzhen. More than 40 excellent fabric enterprises from Keqiao and other places in Shaoxing, Zhejiang Province have conducted point-to-point and face-to-face interviews with nearly 100 clothing brand enterprises and fashion designers in Shenzhen and Humen, such as masfield, fansinor, Nanguoli, GELIS, yizhihui, Morgan and caldanton. At the same time, the launching ceremony of "industrial interconnection and overcoming difficulties" was also held.

    Li Bo, deputy director of China Textile Information Center, Cao Yuxin, deputy secretary of Party committee and director of construction management center of Dalang fashion Town, Longhua District, Shenzhen city; Zhang Xian, director of operation management department of Dalang fashion town construction management center; Qian miaodi, deputy secretary of Party Working Committee and deputy director of urban construction and Management Committee of China Light and textile city; exhibition and Publicity Office of China Light and Textile City Construction Management Committee Chang Tang Feng and other leaders and guests attended.

The meeting is jointly sponsored by China Textile Information Center, national textile product development center and Shenzhen Dalang fashion town construction management center. It is hosted by China Women's clothing fabric fashion trend research institute and China Light and Textile City Construction Management Committee of Keqiao District, Shaoxing City, with special support from Keqiao fashion alliance.

Industrial interconnection overcomes difficulties

After a year, "Silk Road Keqiao · covering the world" activity once again entered the Dalang fashion town. The "International Textile City" and "design city" blend here. Chinese popular fabrics and Shenzhen clothing brands meet here. With the notes of fashion, design and commerce, the moving movement of collaborative progress of the industrial chain and helping each other in the same boat is formed. The official launch of "industrial interconnection and overcoming difficulties together" announced that China Textile Information Center, national textile product development center, Shenzhen Dalang fashion town construction management center and Shaoxing Keqiao district China Light and Textile City Construction Management Committee in the future will fully integrate Dalang, Keqiao and industry service agencies with the purpose of complementary advantages, resource sharing and common development With advantageous resources, we will work together to build an efficient platform for mutually beneficial cooperation and value docking of industrial clusters, promote collaborative linkage and win-win cooperation of innovation elements, and jointly tide over the crisis of the epidemic.

As director Li Bo said in his speech, in this unusual docking meeting, in addition to the cooperation and communication between supply and demand, production and marketing, and discussions based on business practices and product development exchanges, the upstream and downstream of the industrial chain gave each other more confidence, faith and strength. He pointed out that under the situation of long-term sluggish global demand, the development of an open economy based on the domestic market and diversified technological and product innovation driven by the differences in the demands of the international and domestic markets will be an important path to enhance the industry's development resilience, survive the present, plan for recovery and reshape the future in the "new normal". China has the largest, growing and potential consumer market in the world. The periodic impact will not change the long-term good fundamentals and high-quality development trend of China's textile industry. Even if the epidemic makes 2020 extremely difficult, we still firmly believe that the textile industry can not only survive the crisis with outstanding creativity and innovation, but also become more powerful.

In his speech, deputy secretary Cao Yuxin said that the outbreak of the epidemic has brought opportunities and challenges to the restructuring of the global industrial chain. The traditional development mode and supply chain system will be gradually subverted and replaced, and enterprises need to adjust their future development direction in time. How to adapt to the general trend and find business opportunities and space not only tests the ability of entrepreneurs, but also puts forward higher requirements for the service ability of the government. He also pointed out that the meeting has built a seamless platform for Keqiao Textile Fabric enterprises and Shenzhen clothing brands, creating a good opportunity for the interaction between supply and demand in the upstream and downstream of the industrial chain. Mutually beneficial and win-win cooperation will be realized in textile industry cluster, and further cooperation will be realized in the future.

In his speech, vice secretary Qian miaodi introduced that in 2019, Keqiao China Textile City Cluster realized a turnover of 200.03 billion yuan, with a year-on-year increase of 10.61%. The online market of the textile city realized a trading volume of 52.659 billion yuan, up 25.26% year on year. She pointed out that Shaoxing and Shenzhen have had close exchanges and cooperation in economy and trade for a long time. The textile and garment industry and creative industry of Dalang in Shenzhen have a solid foundation and rapid development, and have strong advantages in capital, science and technology, and talents. Shaoxing Keqiao has unique geographical advantages, good industrial foundation and high-quality government services. China Light and textile city has a huge market cluster, rich textile products and fashionable textile information. The cooperation between the two places in promoting the development of textile and creative industries has a broad foundation and great potential. This docking exchange will provide more opportunities for the cooperation and development of textile and clothing and creative enterprises in the two places.

A piece of cloth extends the belt and road

Shaoxing is not only a famous city with a long history, but also a famous city with a long history. Relying on the unique advantages of "industry + market", Keqiao, as one of the largest textile industry cluster bases in China, accounts for about 10% of China's total textile production capacity. It has formed a complete industrial chain from PTA to weaving, dyeing and finishing, clothing and home textile. It also has the largest and most complete textile distribution center in the world - China Textile City, where nearly 1 / 4 of the world's textile products are traded , sales network in 192 countries and regions around the world.

In recent years, centering on the construction goal of "International Textile City" in the new era, China's light and textile city has vigorously promoted the pace of evolution and upgrading of the light and Textile City, seized the opportunity of "one belt and one road", continuously promoted the strategy of "Silk Road, Keqiao and global coverage", accelerated its integration into the international market and participated in international competition and cooperation, Strengthening the integration and linkage with the global textile industry chain, and taking advantage of the spring breeze of the world cloth merchants conference, launched a series of activities of "Silk Road Keqiao · covering the world". So far, it has organized textile enterprises in Keqiao district to participate in overseas exhibitions such as Bangladesh, Pakistan, Las Vegas, Naples, Myanmar, etc., and held promotion activities of China Textile City National Road Show Hangzhou, Ningbo, Chengdu, Wuhan, Taiyuan and Xiamen, which has established exchanges, exhibitions and promotion for textile enterprises in Keqiao Wide good platform, received good results, greatly enhanced the international influence and discourse power of China's textile industry and China Textile City.

Precise connection between high quality supply and market demand

    In this industry activity of precise connection between supply and demand, more than 40 excellent fabric enterprises, including Zhejiang Songjing Textile Co., Ltd., Zhejiang honglvlan textile printing and dyeing Co., Ltd., Zhejiang Jinsheng Textile Co., Ltd., Zhongduo Holding Co., Ltd., and Zhejiang Yuhua Holding Group Co., Ltd., carefully selected and displayed more than 4000 high-quality products, including men's wear, women's wear, children's wear and sports , leisure fabrics, rich color and complete technology. On the spot, fabric enterprises and clothing enterprises not only exchange new technologies, new designs and new trends in the field of textile and clothing, but also discuss the changes in consumer demand, domestic market and marketing channels under the influence of the epidemic.

For the purpose of this meeting, Keqiao fabric enterprises combined with the demands of Shenzhen clothing brands and designers for fabric category, design, color, process, function, etc., combed and organized their own characteristic products, and provided a rich collection for the brand from the aspects of product composition, process, pattern, color, quality, function, applicable clothing style, price and order quantity Purchase information.

Zhejiang red green blue textile printing and dyeing Co., Ltd. has brought more than 10 kinds of digital printing new types of cotton, knitting, lace, etc. Chen anyong, director of the company's domestic sales, said that this docking meeting was the first time for the company to participate in this year's activities, hoping to broaden customer resources in Dalang. This big wave trip made him have a further understanding of Shenzhen's clothing brand and opened his mind. Shaoxing Lishen Textile Co., Ltd., which specializes in all kinds of high-end fashionable women's fabrics, has been cooperating with Yinger, Shengyi and other clothing brands in Shenzhen for a long time. Zhang Xiong, the manager of the company, introduced that the acetate fabric with high quality, good draping feeling and environmental protection is very popular with purchasers. Shaoxing Keqiao Haozhi Huaju Textile Design Co., Ltd. has brought all kinds of printed fabrics, and started synchronous live broadcasting at the same time. The company's general manager awakes to say that the live broadcast can be synchronized with the purchasers who fail to arrive at the scene. Considering the problem of time difference in different countries, the company basically keeps the live broadcast 24 hours a day, and has accumulated more than 600000 fans. The live broadcast of Haozhi Huaju is particularly eye-catching on the spot, attracting many buyers to stop to watch and gather a lot of popularity. Zhejiang Dongsheng printing and dyeing Co., Ltd. has brought three main products, namely, medium and high-end jacquard fabric, SPH imitation acetic acid fabric and chenille fabric.

"The impression of Keqiao on the fabric has changed. I have cooperated with Keqiao fabric enterprises before, mostly based on the amount of running. But today, after seeing around the scene, I found that the fabrics are functional and fashionable. We have just added wechat to Lishen textile of Keqiao, and they will send some new samples to us later. " Shenzhen Zetian Design Technology Co., Ltd. design director Xu Chuanying said. Liao Jiujiu, the business manager of Shenzhen Shengdi Clothing Co., Ltd., also feels the same way. The company mainly designs and produces women's professional wear, with medium maturity and temperament as its main products. She said that many fabrics on the scene today are very suitable for the company's needs. "It has a acetic acid fabric, which not only has a good draping feeling, but also is fashionable and environmentally friendly, which is now required by the consumer market. We used to purchase fabrics mainly through Shanghai, Shenzhen and other major exhibitions, this small and refined docking meeting also let me have a deeper understanding of Keqiao fabrics, hoping to produce more cooperation in the future. ".

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