Xinxing Home Textile Market As Expected Online Sales Model

With doubt, China silk all network information analysts into the market for a survey.

How happy and how sad!

In the overall environment is still uncertain, there are still many enterprises in the home textile market performance, can resist the impact of the epidemic.

General manager Zhang, who is mainly engaged in wide spring Asian textile, said: "since this year, due to the impact of the epidemic, the orders of our enterprise clothing department have decreased compared with previous years. In April and may, we mainly export masks and protective clothing. However, orders for home textiles in our factory are very popular. We mainly make bedding, and even have no time to do it. When we find a processing factory outside, our customers can't arrange a few thousand meters. Basically, they are exported to the United States. Home textiles can be stable in the epidemic situation, I really did not expect. "

Another manager, Xie, who is mainly engaged in sand publishing and curtain cloth, also said: "our orders this year are OK. Now we can make orders for three months, mainly for woolen cloth, mainly for hotel four piece sets. Last year, it was made of linen cloth and exported to Thailand. Although the order volume of this year is less than that of previous years, the price of home textile products has not changed much, and the profit can still be maintained. Compared with clothing fabrics, I think it is much better. "

Affected by the epidemic this year, in addition to masks and protective clothing out of stock, alcohol, 84 disinfectant water, disinfectant wipes and hand sanitizers were also sold out of stock before returning to work. It can be seen that the virus has raised the awareness of health and prevention of residents. Therefore, bedding will naturally be updated faster. Especially during the epidemic period, the consumption of hospital sheets and quilt covers will be greater, and this kind of home textile products can It is also the support of market demand.

Some people eat meat, naturally some people eat porridge. In the post epidemic era, the recovery of terminal demand is slow and the structure of economic consumption has changed, but the basic demand exists. Therefore, polarization exists in all walks of life, and the home textile market is no exception. Under the condition that some enterprises can operate normally, naturally, some enterprises are "not full", or even "have no food".

Mr. Li, who mainly made Oxford cloth, sold the machine when the market was not good last year and made a pure trade. He said: "at present, there are only some small bulk orders, all of which are thousands of meters in volume. Most of the orders are issued in Oxford cloth. Just after returning to work, customers are urging to rush for delivery, but the export is limited. Now these orders are still under pressure in the warehouse and have not been delivered. Fortunately, I sold the machine last year, otherwise the pressure of capital is too big. "

Mr. Wu, who has more than 300 looms, said: "we have no orders for home textile products this year. The machines are still fully opened, but the inventory has reached more than 2 million meters. We do wide width tinting, usually customers use hotel, restaurant curtain, tablecloth more. But this year, few people even came to ask about it. Although it was not good last year, they took some orders. This month, no customer paid attention to the wide range dice. "

According to the survey results, most enterprises still say that the performance of home textile market this year is not so good, especially for home furnishing products. On the one hand, export is still relatively difficult. In addition to the security problems caused by the epidemic, the soaring price of sea containers also increases the cost of enterprises; on the other hand, if the products produced by enterprises are more suitable for hotels, it is more difficult to ship. Affected by the epidemic situation, the tourism industry has suffered heavy losses this year, especially the overseas tourism industry. The prospect is still pessimistic. The hotel passenger flow has dropped sharply, and the cost needs to be cut down. Naturally, there is not much demand for home textile products.

In addition, with ordinary clothing textiles, the price of home textile products this year has also been affected There is a 50 * 75 bright wide color Ding, which can still be sold for 2.7 yuan / meter last year, but now it is 2.3 yuan / meter this year; when 240 Chunya spinning was finished, it sold 2.6 yuan, and now it is only 1.9 yuan. On the one hand, due to the reduction of terminal demand, there is no market; on the other hand, the prices of raw materials continue to fall, and the price of grey cloth is difficult to stabilize.

Although the overall market situation of home textile market is not as expected, the proportion of enterprises with smooth delivery is still a small number, and most enterprises still say that orders are missing. Especially in July, the atmosphere of market weakening is obvious. However, the person in charge of the enterprise said that in the era of flow, the online sales model has become a new star, breaking the barriers of traditional sales mode, and the effect is particularly significant during the epidemic period 。

He said: "we mainly make some furniture fabrics. On the contrary, there are a little more orders in July. Compared with the earlier period, customers have increased their orders. One key point is that our customers have tried new marketing methods and used the tremolo platform to sell. The response is very good. Recently, we have placed orders from South America. The online mode can have such a good effect and is our traditional textile man I didn't expect that. "