Wanzi Technology: One Yarn Sold Well For More Than 20 Years

In China Textile City, where there are so many fabric enterprises, Wanzi Technology Co., Ltd. has been selling well for more than 20 years with a single yarn. The secret is very simple: over the years, Wanzi technology has firmly grasped the yarn as the source of innovation, deeply ploughed into the fabric industry, and won the market with differentiation.

This year, Keqiao District proposed the "walking fish plan" for high-quality development of manufacturing industry. The development mode of Wanzi technology is very similar to that of walking fish. It usually lies on the bottom of the water quietly, can withstand loneliness and resist temptation, and ploughs deep into its own field. However, it always keeps keen insight into the outside world and responds to market environment changes in a timely manner.

Wanzi Technology Co., Ltd. was formerly a fabric store in textile city. Later, Zhejiang Wanzi Fabric Co., Ltd. was registered and established. After years of market expansion and global supply chain building, the company has developed into a comprehensive fabric service integrating fabric research and development, supply chain management, textile trade, fabric planning service output and garment design and development Company.

Walking into the exhibition hall of the company's headquarters on Yumin Road, you can see that the company's Waltz series of star products are neatly recorded on the tall display board. "This series of products started with special yarns and have been sold well for more than 20 years through continuous updating and changes." According to sun Lei, director of planning, this product was developed by the company in 1998 with Toray, a world-famous yarn supplier, and has sold nearly 100 million meters.

It is reported that the waltz series adopts special fancy yarn structure and differential dyeing and finishing process, presenting a texture comparable to worsted wool in tactile and visual sense. In 1998, the waltz series was applied to the Chinese trouser brands represented by Zhengzhou and Xiliu; in 2000, it led the trend of Han style clothing brand coats and customized suits in Tianjin, and the colors increased from simple rice, white and gray to more bright colors such as red, yellow, and navy blue. In 2008, the company developed new technologies such as wrinkling and organizational change, and by 2010, added dresses and linings New categories such as T-shirt and vest. Last year, according to the current fashion trend, perfectly matched with Morandi color and healing powder color, the company also developed innovative products such as ammonia free elastic and ultra thin.

In recent years, the company has developed a brand-new triacetic acid fabric by using differential yarn while deeply cultivating the waltz series. "Triacetic acid was introduced in 2016, and it took two to three years of product research and development before it was put into the market." This is the third product development plan of sun Lei knitting company.

With the rapid development of the Internet and the formation of new consumption habits, "Wanzi technology" tries to develop new markets relying on the Internet. This year, through cooperation with tmall women's super fabric project, the company, while expanding online channels, further clarifies consumer demand with big data, strengthens its own supply chain system, and runs out of a new c2m business model. The two triacetic acid fabrics launched are 80% higher than those in 2019, and more than 40 online brands are connected to Wanzi marketing system, and the second star product appeals Out.