After The Outbreak, Discount Shopping Village Became The Main Battlefield Of Retaliatory Consumption In Italy

With the opening of the blockade caused by the epidemic, Italian fashion and luxury brands have high hopes for retaliatory consumption. This kind of consumption trend is most obvious in discount shopping villages all over Italy.

According to reports, many large discount shopping villages in Italy have attracted a wave of shopping boom, and the performance is even better than their sales targets set after the epidemic. "Italy's discount shopping villages serravalle, noventa di Piave, Castel Romano, barberino and La reggia have reopened to customers and achieved better than expected results in the first four weeks, all shopping centers have achieved organic and sustained growth," said Joan Jove, regional general manager for southern Europe and Canada of the Italian discount retailer mcarthurglen group. At the top of the list is the La reggia shopping village in Campania, where visitors are mainly local consumers. "

The same is true of the scala Milano outlets shopping center in the suburb of Milan, which is favored by consumers for its large open space and has attracted a large number of visitors after its reopening. David lardera, chief executive officer of scalo Milano, said: "we have achieved excellent results and found that the flow of people is in line with the same period last year, and we believe we can achieve the turnover targets we set earlier. According to our expansion strategy, we will open a number of new stores in the near future, including four in fashion and three in catering. "

"We have also taken a series of actions to help our business partners and customers plan to restart their work by revising lease contracts," he added. This strategy immediately yielded positive results. "

A new luxury discount store in the mall, located in the coastal city of Sanremo in northern Italy, will also open. Like the first luxury discount store at the mall in Florence, the mall has had good results immediately after it reopened. Giorgio Motta, the person in charge, said: "we are really happy to restart. From the first day back to work, our two shopping centers have received good feedback, and the performance has been climbing day by day. "