The 10Th China (Honghe) International Sweater Culture Festival Is About To Open

From August 7 to 8, the 10th China (Honghe) International sweater Culture Festival will be held in Honghe Town, Jiaxing City, Zhejiang Province. The event is sponsored by circulation branch of China Textile Industry Federation, industrial cluster Working Committee of China Textile Industry Federation, China Wool Textile Industry Association and people's Government of Xiuzhou District, Jiaxing City, organized by Honghe Town People's government, Lefu Fashion Plaza, Honghe sweater chamber of Commerce, China wool brand business innovation alliance, mass innovation sweater boutique market, Zhejiang Netcom sweater Huike Technology Co., Ltd. and Jiaxing sweater city investment and Development Co., Ltd.

The theme of this sweater Culture Festival is "fashion clouds gather charm Honghe". During the activity, the organizer held the ordering meeting of new sweater products in autumn and winter 2020, the press conference of Honghe sweater new products, the opening ceremony of the 10th China (Honghe) International sweater Culture Festival, the joint meeting of national garment market principals, the live display of the 10th China (Honghe) International sweater Culture Festival, and sweater online export A series of activities, such as trade fairs, linked the upstream and downstream of the industrial chain, demonstrated the original design strength of Honghe sweater, witnessed the leapfrog growth of Honghe sweater industry, and jointly promoted the transformation and upgrading of the textile and clothing market after the epidemic.

Thousands of new products released

Honghe town is a famous sweater town in China. Its development over the years has laid a solid foundation for the development of local wool knitting industry. At present, Honghe sweater has formed a complete industrial chain with coordinated development of raw material supply, design and production, trading and e-commerce platform operation. In recent years, with the strong guidance and support of governments at all levels and industry associations, Honghe sweater has been extending to both ends of the smile curve. Original design and fashion items have been deeply integrated into the development gene of Honghe sweater industry.

On the afternoon of August 7, a new product launch conference designed and developed by Honghe sweater company exploded this summer. At the press conference, Honghe local brand sweater enterprises brought a number of new products together, and the original design strength was strong on the stage. With the greatest sincere intention, buyers from all over the country showed the demeanor of "China's famous sweater town", and continued to pry the market recovery after the epidemic.

Build a new pattern of post epidemic market from a strategic perspective

Affected by the epidemic, the global economy is shrinking, and the textile industry is also under unprecedented pressure. In the post epidemic era, all markets will maintain the mode of focusing on epidemic prevention and control and operation at the same time for a long time. This also tests the wisdom of every market leader.

During the event, the joint meeting of national garment market leaders, sponsored by circulation branch of China Textile Industry Federation, undertaken by Honghe Town People's government, and co organized by Lefu Fashion Plaza and Zhongchuang sweater boutique market, will also be held in anticipation. Focusing on the theme of "under the new situation, the way to break the situation of the textile and clothing professional market", Wang Wei, director of the market economy Research Institute of the development research center of the State Council, Cao Tingrui, director of the textile department of the consumer goods industry department of the Ministry of industry and information technology, and Xu Jianhua, vice president of the circulation branch of the China Textile Industry Federation, were invited to discuss the development of textile and clothing trade circulation industry in the post epidemic era The new trend and new path, the operation of the national consumer goods industry from January to June, and the operation of the textile and clothing professional market were specially shared. At the same time, market leaders from Guangzhou, Changshu, Shengze, Humen, Shenyang, Jinan, Shanghai, Chengdu, Chongqing, Qinghe, Jiangxi, Anhui and other places attended the meeting to discuss new opportunities for the development of textile and clothing professional market in the post epidemic era, and build a new pattern of textile and clothing professional market development.

Business circulation, online and offline two-way expansion

In the post epidemic era, "live delivery with goods" has become a compulsory course in marketing. In the face of new challenges in the consumption era and new changes in consumption patterns, Honghe sweater has taken the lead to increase the penetration of online channels and further promote the integration of online and offline. With the support of the Party committee and government of Honghe Town, Honghe Zhongchuang sweater boutique market has matched 18 live broadcasting rooms for merchants, guided and cultivated online live broadcasting in the market, expanded new sales channels, and further helped Honghe sweater accelerate the pace of transformation and upgrading. It is reported that from January to May this year, Honghe sweater achieved an online trade volume of 1.3 billion yuan.

On August 8, the organizing committee will invite professional fashion anchors to make extensive efforts to seize the "cloud" end traffic through live sales, live talent and show sales. Not only that, but also the most fashionable and cost-effective new products of Honghe sweater were gathered at the new products ordering meeting of autumn and winter 2020 to meet the buyers' desire to place orders from zero distance.