The New Generation Of Fashion Designers Ride The Storm! International Fashion Week Opens Today

A lot of designers have left the original town and gone to the original town.

Now, that trend is changing.

Ji Yangfei, a fashion designer who once wandered in Beijing, is one of them. Five years ago, Ji Yangfei returned to Henan, aiming at the blank market of children's clothing and creating the original design brand van Murphy. At the upcoming 2020 China (Henan) International College Student cloud fashion week, she will show the original trend of children's clothing.

This is her first time to participate in the International Fashion Week held in Henan, before which she participated in Beijing and South Korea shows.

In order to show respect for traditional culture, Ji Yangfei positioned this year's work as "national style". Ji Yangfei said that this is a concept that is similar to but different from the national tide, which presents traditional culture and art more fully.

Ji Yangfei is just the epitome of many local original designers chasing the light of fashion. More and more new generation designers are showing their talents through the show.

In addition to the original fashion show held by Henan college students, the fashion show will be held at the forefront of Henan university students. It will bring together famous fashion figures at home and abroad, famous teachers in the industry and first-line models. In addition, a batch of new forces of fashion design will come out to show the upward faith of Henan local fashion.

"Fashion week is a window to convey our local fashion enterprises, fashion industry and fashion concepts to the outside world." One fashion designer said, "it gives us the confidence to move forward."

Henan garment industry has a history of 70 years, has experienced the peak, and has been thrown away from the coastal areas of Jiangsu and Zhejiang. A clear understanding is that Henan is a province with a large consumer population, but it lacks a loud fashion brand. In 2013, Zhengzhou fell to the bottom of the city fashion ranking.

In recent years, many international shows comparable to Beijing and Shanghai have been staged in Henan. Behind this is the determination of the people of insight in the Central Plains to promote the fashion industry tirelessly, hoping to seek the discourse power of the fashion industry in the whole country.

As a promoter of Henan fashion industry, Yufa, a local enterprise, has launched China (Henan) International College Students fashion week and Zhengzhou international fashion week. The "responsibility" is the representative of "local entrepreneurs".

Wang Jianshu, chairman of the board of directors of Yufa group, also called for more forces to participate in the fashion week and contribute to improving Zhengzhou's urban fashion and building a national central city.

Yufa, which started in 2002 by building a professional clothing market Jinrong Trade City, has successively launched Jinrong clothing world, a clothing processing industry park, and Jinrong International Light Textile City, a clothing surface accessories market. It has built a Jinrong clothing college with Henan Institute of engineering, and has built a "Jinrong" covering the raw materials, production, circulation and talent cultivation of textile and garment industry It is a "textile and clothing whole industry chain" and is a well-known national industrial real estate industry chain development model sample.

It is reported that Yufa Milan Town, the venue of this fashion week, is the host and organizer of the three consecutive China (Henan) International College Students fashion week. It is also a characteristic town built by Yufa group in 2011 in response to the national policy of promoting the construction of Characteristic Towns and relying on the "Jinrong system" textile and garment industry chain. It will be selected into the National Textile Industry Park in 2019.

What are the highlights of this fashion week compared with the previous two?

It is reported that the show will usher in new works of many brands such as pattio, Guizi, Yiyang, Hony Gaoding and jelly princess, and a visual arts feast will be presented soon. Two top South Korean designers will also launch international shows in this fashion week through cloud.

Since it is a big show on the cloud, five live broadcasting platforms, including global textile network (Global live broadcast), wind live broadcast, cloud Henan, Tencent and tremor, are ready to broadcast the fashion storm to the world at the same time.

This fashion week is sponsored by Xinmi municipal Party committee, Xinmi Municipal People's government, Zhengzhou information and industrialization Bureau, Henan garment industry association, and organized by Xinmi science, industry and Information Bureau, Henan Clothing Design Association, Yufa Milan Town, etc., and participated by many garment colleges and universities in and outside the province, including Donghua University and Beijing Institute of fashion. It will last for three days (August 5 to August 7), and will pass 11 sessions The top-level show shows the latest achievements of Henan fashion industry and presents the innovative works of the new generation of fashion design forces.

On the day of the opening ceremony on August 5, the internationally renowned design team created the opening show "the soul of the river" which integrates 3D technology and real scene, creating a visual scene in which the river is flowing and everything is thriving. The pattern and color with national symbols are integrated into the fashion design, and the inheritance and innovation of fashion are performed.

Wang Yutao, the winner of two Golden Summit awards for Chinese fashion designers, is the first show master of this fashion week. Ni Yangsheng, President of China Textile and clothing education association, Wu Haiyan, vice president of China Academy of fine arts and vice chairman of China Fashion Designers Association, and Xia Lin, a famous cultural scholar from Henan Province, will gather in Milan Town, Yufa, on the topic of inheritance and innovation of Yellow River culture in fashion field How to combine the fashion and the oriental culture.

It is a show, but also an incentive to the new generation of local designers.

It is reported that in addition to holding cloud forum and performing high-quality and wonderful fashion shows, eight categories of awards, including 2020 Henan fashion design Rookie Award, top 10 model award of international college students fashion week, Education Award, school enterprise cooperation Star Enterprise Award, excellent instructor award, best style, innovation and Creativity Award, and best accessories matching award will also be given.

According to Gao Hong, vice president and Secretary General of Henan Fashion Design Association, the quality of xiutai's works is higher than that of previous years. In terms of students' innovation, creativity and design, I feel that there are more outstanding fashion design graduates this year than in previous years.

This means that on the way to fashion, Henan local new generation strength is growing.

Fashion in Central Plains never stops.