Keqiao Preferred Set Up A Fashion "Wind Vane" And Sounded The "Assembly Number" Of The Brand

Facing the changing world, Keqiao, as a world-famous textile industry cluster, has been walking in the forefront of the times. In recent years, many textile enterprises in Keqiao have actively embarked on the road of innovation and upgrading and fashion transformation. Local enterprises with scientific and technological innovation, original design guidance ability and brand awareness have sprung up, driving the high-quality development of urban economy and the whole industry.

At present, due to the industry Cognitive Inertia, Keqiao fabric brand influence and premium ability is still insufficient. In order to reshape the industry cognition, break the stereotype, and help Keqiao Textile enterprises transform their foreign trade into domestic sales in special period, the Construction Management Committee of China Light Textile City in Keqiao District, Shaoxing City, takes the lead in launching the action plan of "Keqiao optimization", hoping to help enterprises expand sales channels, smooth the internal circulation industrial chain, and tide over the current difficulties, and guide enterprises to establish brand image and reshape Keqiao Textile's "science and technology, science and technology, technology, technology, technology, technology, technology, technology, technology, technology, technology, technology "Fashion, green" new label, improve the overall premium ability of Keqiao fabric.

"Keqiao" is the first time to select high-quality fabrics and brands. Since this issue, "Keqiao optimization" series reports have been launched by textile and clothing weekly, which introduces the characteristics and highlights of the first 10 "head" enterprises one by one, and interviews Xu Shu, director of the creative industry service center of China Light and Textile City, to analyze the overall planning for building the brand matrix of "Keqiao optimization".

What is the criterion of "Keqiao optimization"?

In line with the attitude of "better than poor", three "Keqiao optimization" brand screening and evaluation criteria are set up

It is a strong desire for enterprises to participate in R & D and more than 2000 million yuan of new products, and enterprises must have the strong willingness to participate in the construction of a new product with a value of more than 200 million yuan, and enterprises must have a strong willingness to participate in the construction of a brand with a value of more than 200 million yuan Perfect product innovation system and sustainable new product R & D capability are the internal requirements of high quality fabric production and brand sustainable construction.

According to the above strict selection criteria, after on-the-spot evaluation, the first phase of "Keqiao optimization · live broadcast plan" selected 10 brands from 26 declared enterprises to participate in the live broadcast. The selected enterprises only have to bear 10% of the cost, and the rest are strongly supported by the government.

What is the effect of the first phase of "Keqiao optimization · live broadcasting plan"?

The first phase of "Keqiao optimization · live broadcasting plan" is just an attempt, but the effect of the activity is very good, which has fired the first shot of "Keqiao optimization" action. In the first phase, 10 enterprises launched more than 100 new fabrics, attracting Nike (China), MetS Bonwe, semma, Tangshi, LiLang, taipingniao, jiumuwang, lashabel, 361 degree, handu Yishe, Yalu, Kuai Yu, Jiangsu Sumida, golden sun textile, Shanghai Oriental International, Essenza Many famous clothing brands such as Spa (Italy Yifu clothing) watched the live broadcast, and the total number of online watching reached more than 40000 people.

In addition, more than 600000 events were exposed in the industry, and more than 30000 professional purchasers were pre heated. During the live broadcast, there were more than 10000 purchase inquiries, more than 915 high intention purchasers established contact with live broadcast enterprises, more than 160 professional purchasers made appointment for sample adjustment, and 12 purchasers would select materials on-site in Keqiao in the near future.

How to further promote "Keqiao optimization" in the future?

In the first phase, 10 enterprises mainly focus on fabric brands. Fabric live broadcast is only the prelude of "Keqiao optimization", and live broadcast is only one of the tools. In the next step, enterprises in the whole industrial chain such as wall cloth, curtain and clothing will be introduced to participate in the joint efforts. In the future, "Keqiao optimization" will be built into a collective brand library. Through product development system, product quality standard system, supply chain cooperation, brand promotion and other forms, Keqiao optimization will give full play to the head effect of "Keqiao optimization", improve the overall image of textile city by means of collective brand output, and help the construction of International Textile City in the new era.

01

Gemarans:

Lingcui natural health fashion

It is a natural and elegant interpretation of the history.

Hemp, also known as hemp, is a magical fiber, but it has certain toxicity. In order to better inherit hemp culture and practice the concept of healthy life and sustainable development, Zhejiang Jima Liangsi New Material Co., Ltd. started with hemp improvement, and made hemp new materials from scratch, from fields and laboratories to various fashion stages, frequently appeared in domestic and foreign activities and competitions, and went to public life.

Jimaliang silk was founded in 2006 by Ji Guomiao, chairman of Huatong color textile Co., Ltd. At the beginning of its establishment, the company's positioning was to conquer the hemp textile new materials which were still in the research and development stage at that time. For this reason, Jima Liangsi has successively cooperated with the Institute of military supplies and equipment of the PLA General Logistics Department, Hong Kong Polytechnic University, Donghua University and other cutting-edge technical research institutions. Through constant trial and experiment, it has finally improved hemp into a non-toxic hemp hemp, which is easy to be widely planted. Meanwhile, it retains various beneficial effects and characteristics of hemp for human body.

Sharpen a sword in 15 years

The king of nature

From swaying green plants in the field to flexible yarns, from colorful fabrics to fashionable high-end products, as the pioneer of hemp clothing promotion, Jima Liangsi has opened up the whole industrial chain cycle from the improvement and planting of hemp. Every garment has gone through a series of complicated procedures, with rigorous bacteriostatic experiments and blending ratio To the extreme.

Modern science shows that hemp has such excellent functions as moisture absorption, air permeability, comfort, mildew resistance, antibacterial, radiation protection, no static electricity, dissipation of light wave sound wave, anti ultraviolet, absorption of toxic and harmful gases, beneficial to human metabolic function and microcirculation function. It is called the perfect natural fiber, the second layer of human skin. The new hemp material improved by Jima Liangsi retains the above functions perfectly, and its antibacterial performance is particularly outstanding. The antibacterial rate of Escherichia coli, Staphylococcus aureus and Candida albicans is 99.73%, 95.73% and 92.31%, respectively.

In 2015, on the site of China international textile fabrics and accessories (autumn and winter) Expo, jimaliang silk challenged the global peers: if the garment fabrics that use natural plant fiber and have been industrialized for production and application can simultaneously exceed the antibacterial indicators of jimaliang silk fabrics, the enterprise is willing to reward them with RMB 3 million. In fact, there has never been a "natural hemp silk product" in the past five years.

With excellent antibacterial, hygroscopic, breathable and comfortable properties, Jima Liang silk products have been awarded as sponsors and partners of large-scale events at home and abroad, such as the London Olympic Games, the 21st China Golden Rooster and Hundred Flowers Film Festival, Boao Forum for Asia, G20 Hangzhou summit, the first world cloth merchants conference and other major events at home and abroad And out.

Multi domain integration

Technology escorts healthy life

Gemalens has always been committed to using technology to protect the healthy life of consumers. Through the development of hemp and hemp products, such as hemp, hemp cloth, hemp cloth, hemp cloth, hemp cloth, hemp cloth, hemp cloth, hemp clothes, etc. have been developed successfully In all aspects of life, and in Hangzhou and Shaoxing and other surrounding areas opened a number of Chinese, Mahu and American student living hall.

In addition, the first products of "Kenji" and "kenaiqiao" were launched. One of the hemp ice silk mats is made of hemp fiber and UHMWPE fiber. It has the functions of fast heat conduction, continuous cool feeling, air permeability and moisture permeability, bacteriostatic and comfortable. It has won the favor of many online audiences. Online interaction of inquiry and understanding product details has come and gone.

In addition to conventional daily necessities, Jima Liangsi developed hemp non-woven fabric and hemp antibacterial mask for the first time in this year's key period of anti epidemic. It is worth mentioning that the chip in the middle of hemp mask made by jimaliang silk can be replaced, and the fabric can be repeatedly cleaned, which is more durable and environmentally friendly than disposable masks. Hemp non-woven fabric can be used as raw material for mask production. Its special hollow structure makes it better in antibacterial and antibacterial aspects.

It is understood that over the past ten years, Jima Liangsi has invested nearly 100 million yuan in scientific research, with hemp as the leading factor, making continuous breakthroughs in new materials, and a number of research and development ranks first in the world. In recent years, Jima Liangsi not only keeps improving on hemp products, but also expands the research and development field to marine biomass fiber. The company has successively extracted chitin from shell, made chitosan, extracted alginate from seaweed, used to make a variety of medical fabrics, making Jima Liang silk a new step in the field of functional fiber technology.

Nowadays, the innovative research and development of hemp and all kinds of new materials by Jima Liangsi is still continuing, and a national brand with feelings, strength and responsibility is rising.