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Mask Market: Is Foreign Trade Hot Due To The Introduction Of Mandatory Masks In Many Countries

2020/8/6 13:39:00 0

Foreign Trade Mask

The United States, Britain, France and Germany put on masks one after another!



In just a few months, manufacturers rushing to the mask industry found that the demand for masks began to ebb, and a situation of "cold inside and hot outside" appeared.


After the outbreak of the epidemic, several enterprises in Hubei Province chose to increase the production of masks. At present, he said that there were enough masks in China "Our enterprise has not done export certification, so we can't export overseas. The wholesale price of masks has dropped a lot compared with March.


Foreign trade business manager he wen (pseudonym) in the enterprise is also in the hottest stage of the mask, due to the high cost of doing export certification, recognized in the industry, therefore Although their company's export price of masks has decreased, the order is still stable.


On the whole, as the outbreak of overseas epidemic is still in progress, the life of mask manufacturers will be much better if they have the qualification to export overseas.


The export data of the General Administration of customs also support this phenomenon.


In the first half of the year, China was provided with a large number of ammunition. According to the latest data of the General Administration of customs, China's textiles including masks in the first half of the year Exports have increased 32.4% , medical materials and drugs, medical equipment and equipment export respectively Increased by 23.6% and 46.4%



Cold domestic trade and hot foreign trade



Why is the export of mask better than domestic trade?


The epidemic has lasted for half a year, and different countries have taken different measures to prevent the epidemic. However, some countries did not achieve the desired results, so that some countries had a second outbreak.


In order to prevent the continuous spread of the epidemic, The United States, Germany, France, the United Kingdom, Australia, Iran, Malaysia, etc The state starts the mandatory order of masks There are huge gaps in masks in many countries.


At present, masks have set off a wave of small climax, and google trends shows an upward trend in search volume.



“face mask After reaching its peak on April 4, the search volume has been hovering around the trough, and then rose again in July.


According to the data, nearly a month search More frequently Several countries (regions) mainly include: beautiful China, Hong Kong, China, the United Kingdom, Germany, France, Singapore, Australia, Ireland and Malaysia.




Mandatory mask order issued by many countries



U.S.A On July 22, local time, Minnesota, Indiana and Ohio announced the mandatory wearing of masks. At present, Thirty one states and Washington, D.C., have issued mandatory mask orders


According to CDC and CDC, it is recommended to wear masks in public places in the United States. U.S. President trump is also unconventional, tweeting that "wearing a mask is patriotic.".


With the increase of coronavirus cases in the United States, Many retailers, including Wal Mart and Macy's, began to force customers to wear masks. The detailed list is as follows


WalMart


Wal Mart announced that from July 20, all its 5000 stores will require customers to wear masks. This policy is implemented by employees at the entrance of the store.

Costco


Costco, the first large retailer to force the use of masks in stores, launched a mask policy on May 4.

Best Buy


On July 15, best buy began asking customers to wear masks in stores. In addition, it will provide masks to customers in need.

Starbucks


On July 9, Starbucks became the first nationwide restaurant chain to announce the mask rules, which took effect on July 15. This policy only applies to the company's own stores.

Kroger


Kroger announced in a press release that it would require customers in all stores to wear masks from July 22.

Target


According to the company's regulations on January 16, the company said it must wear masks from January 16.

Lowe's


On July 17, Lowe's announced in a press release that it would require all customers to wear masks. The new policy came into effect on July 20, and Lowe's will also provide free masks to customers in need.

Whole Foods Market


From July 20, the whole foods supermarket will develop mask requirements for all shoppers.

Macy's


Macy's announced on July 17 that it will require customers to wear face masks from July 22.



Germany : the federal government of Germany July 6th He expressed support for the continuation of the "mask injunction".


France French health minister VERLAIN said on July 18 local time that July 20th Face masks are mandatory in all indoor public places. The specific places include shops, public reception places, indoor markets and banks.


britain It is reported that the British government in July 13th It was announced in the evening that people shopping in shops or supermarkets in England must wear masks. from July 24th To enforce this provision. People who do not comply with the rules can face a fine of up to 100 pounds 。”


Greece The Greek government announced that July 18th Employees and customers at all supermarkets in Greece are required to wear masks, with a fine of 150 euros.


Iran In order to curb the spread of the epidemic, the Iranian government stipulates that July 5th People are forced to wear masks in public places, indoor places and government departments that provide public services.


Australia The governor of Victoria is here July 19 All residents of Melbourne and its northern County of Mitchell shire must wear masks when they go out, or they will be fined $200, it was announced on Sunday.


Ireland According to the Irish government, from July 13 People will have to wear masks when they travel on public transport, and those who violate the rules will face a fine of 2500 euros or half a year's imprisonment.


Malaysia The Malaysian government announced that August 1st At first, it is compulsory to wear masks in public places.


The second outbreak of overseas epidemic, the issuance of mandatory mask orders in various countries, and the public's acceptance of wearing masks has become higher, which makes the demand for masks increasing.




Can't say goodbye to dependence on Chinese masks



At present, many countries want to use the mask as a strategic material reserve and say goodbye to their dependence on China. But is it that easy?




USA: California ordered 400 million + masks with BYD



It is understood that, California will add 420 million masks to BYD The total price of the order is 315 million US dollars (about 2.2 billion yuan). Among them, 120 million N95 masks were exported at a unit price of 2.13 US dollars (about RMB 15 yuan), and 300 million medical surgical masks with a unit price of 0.5 US dollars (about RMB 3.5 yuan).


At present, the epidemic situation in the United States is the most serious, with 4433410 confirmed cases and 150448 deaths. Among them, the number of new cases of new coronal pneumonia in a single day has reached an all-time high, and the cumulative number of confirmed cases has reached 466825, making California the state with the largest number of confirmed cases of new coronal pneumonia in the United States.




Germany: Mask self-sufficiency is history



Since the outbreak of Xinguan epidemic, the demand of mask Market in Germany has increased sharply and the supply is in short supply. However, German mask production is highly dependent on imports, especially in China. According to the Japanese newspaper, the government is determined to get rid of the current situation of mask production in Germany and other means.


Because of the surge in demand and government support, A round of mask production fever in Germany In April this year, more than 500 German companies rapidly transformed to produce masks. However, due to the production standards, quality and low profits, many companies have declared "bankruptcy" in the short-term transformation.


For many fashion companies, they can't make enough money for the textile industry in the short run, The transformation mainly contributed to the fight against the epidemic. According to the head of a German company still making masks, German mask Most of the production equipment is imported from China However, due to installation and maintenance problems, many equipment can not work normally. Many companies also underestimated the German Ministry of health requirements, including mask certification, technical certification, traceability and other issues.


According to the German textile and fashion industry association, the current lower market price of masks has also frustrated these mask manufacturers. After the relief of the epidemic in Germany, the price of masks dropped again to the low level before the outbreak. According to the association, In the long run, there is no possibility of international competition in Germany



Export attention



Facts have proved that overseas demand for China's masks is still strong, but whether the demand increases or not, risk prevention is the first priority.


The following points still need special attention of foreign trade enterprises


First of all, a clear nature of the mask is required, Strictly define civil masks and medical masks 。 At the same time, the certification body and quality standard of the mask should be agreed, If the destination country of the mask is EU, CE certification is adopted. If the destination country of mask is the United States, FDA registration or NIOSH certification is required 。 If possible, be sure to identify the target market and distribution channel of the mask.


Secondly, many countries in Europe and the United States have begun to strictly inspect the quality of imported anti epidemic materials. Foreign traders should pay special attention to the compliance of registration and production, Beware of buyers settling accounts after autumn


Finally, in the selection of logistics, we should proceed from reality and carry out multi-channel cooperation to resist the risk of rising logistics costs.


How long is the bonus period for the mask Market?


Chen Hongyan, Secretary General of the medical equipment branch of China Medical Materials Association, said that the mask industry is small in scale, so there are a large number of small and medium-sized enterprises. Due to the surge in demand for mask products in this epidemic situation, many enterprises have cross-border production of masks. Now, with the decline of market demand, the price competition of products is becoming increasingly fierce, those It is difficult for small enterprises without brand support to compete with large enterprises with brand and scale advantages. In the survival of the fittest, the industry is entering the stage of reshuffle


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