Why Does A Fabric Company Have A Fashion Design Team?

"Let's work hard to make a new fabric trend plan in August." Over the past two days, in Zhejiang Jiutian Benniao Textile Co., Ltd., Hou Yueyue, the fashion design director, has been very busy. She is collecting fashion trend information with more than 20 employees of her team. At the same time, she is playing a "cooperation war" with the fabric R & D department to prepare for the upcoming autumn and winter clothing fabrics to be listed in 2021.

How does "stupid bird" take off?

"Nine days stupid bird" is a fabric selling enterprise, but there is a clothing design team. In China Textile City more than 20000 textile trade enterprises, this practice is not common. What are the internal reasons?

Before answering the question, chairman Jiang Linlin took out a piece of pink fabric and asked the reporter, "what clothes do you think it can be used for?" After careful observation, the reporter thinks that it can be made into women's suits. "In fact, it has more possibilities." Jiang Linlin said with a smile, "in the eyes of fashion designers, it can also be used to make shirts, trousers, skirts, windbreaker, and even down jacket, which is exactly what downstream customers may not think or think about completely."

In March and July every year, "nine days stupid bird" fashion design team will start to do the next spring, summer, autumn and winter fabric trend planning scheme. It's just a combination of fabric style and pattern, which can show the latest trend of fabric and pattern. Not only that, combined with the fabric trend planning scheme, the clothing design team will also launch finished sample clothes for downstream customers' reference.

"The fabric itself can't talk, but design can help it speak." Hou Yueyue told the reporter that the fabric presented by the chairman to the reporter is a common plain tr basic material. When it was launched in June 2018, the performance was mediocre. As of June last year, the sales volume was only more than 100000 meters. After joining the fabric trend planning, customers got more inspiration, and the order rate increased significantly. As of June this year, the annual sales volume of this fabric has increased to more than 200000 meters, which has become the company's fist product.

How did Phoenix Nirvana?

In fact, the introduction of "nine days of stupid birds" into fashion designers has a lot to do with the transformation and upgrading of business model.

Its predecessor is Shaoxing County Textile City fenghuangzhuang Textile Co., Ltd. since its establishment in 2001, relying on the fabric wholesale rapid rise, the peak of development has opened 23 branches in the country. However, around 2010, along with the shrinking of the traditional domestic market, conventional products began to decline. The company's inventory pressure, account risk and other problems became more and more obvious. The company's senior management keenly felt that the original business model based on production, fixed sales and running volume can no longer continue, and it is necessary to seek innovation and change as soon as possible.

In 2012, many fabric suppliers of maizhuang entered the first circle of "excellent fabric suppliers". Everything is difficult at the beginning, how to break the inherent impression of clothing brands on fabric companies, and to "share a share" in the hands of many competitors? At that time, "Phoenix Villa" thought of fashion design. To this end, they opened up a 1200 square meter clothing exhibition hall in the fabric supermarket. They made nine sections according to different ages and styles, fully displayed the fabric characteristics through ready-made clothes, and matched the fabric trend planning scheme, so that customers can see clearly at a glance.

"This practice has accumulated more than 3000 clothing brand customers for the company, which has proved to be very effective." Jiang Linlin said that this practice has been continued since the establishment of "nine days stupid bird" in 2014.