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The Review Meeting Of Youkesi 2020 China Fashion Fabric Design Competition Was Held In Keqiao

2020/8/14 19:02:00 0

FashionSilk Fabric

Is the product in line with the trend? Is creative design arbitrary? Is there any new technology or new technology? Is the development direction in line with consumer demand and has potential commercial value? On August 12, the ceremony was held in Keqiao, Shaoxing, Zhejiang Province "Evaluation meeting of unicos 2020 China fashion fabric design competition" At the same time, 14 experts from various fields of textile and clothing conducted multi-dimensional comprehensive evaluation and strict selection of more than 2500 fabrics, and gave valuable suggestions on how to create new highlights and value-added points through product innovation in the post epidemic period.

Li Binhong, director of national textile product development center; Li Bo, deputy director of China Textile Information Center; Chen Baojian, chief engineer of national textile product development center; Xu Shu, director of creative industry service center of Keqiao district; Ruan Chunping, deputy director of creative industry service center of China Light and Textile City in Keqiao district; Li Xiaoqin, director of marketing and Chen Xie, director of strategic marketing Attended the event.

"China fashion fabric design competition" was held for the first time in 2017, and this year is the fourth. Under the guidance of China Textile Industry Federation, this competition is jointly sponsored by China Textile Information Center, national textile product development center and China Light and Textile City Construction Management Committee. It is hosted by Shaoxing Huayi Ruijia Textile Technology Co., Ltd. and China Women's clothing fabric fashion trend research institute, and sponsored by Saideli company. On the basis of previous regular events, the competition has added "Youkesi" market application award and "Youkesi" green weaving award, aiming to promote the innovative application of renewable cellulose fiber technology and the innovative development of sustainable fashion.

Building a platform for innovation

In 2020, China Textile Information Center, national textile product development center, Keqiao and Saideli reached close cooperation again based on the consensus and vision of promoting sustainable fashion innovation, enhancing the competitiveness of fashion discourse, and jointly creating the origin of fashion. The benchmarking effect of tripartite integration is to build a complete integrated innovation system from the three levels of industry platform, industrial resources and fiber source, encourage and guide enterprises to establish new product development mode from the source of fiber materials, organically integrate the elements of technology, fashion and green, and show the strong creativity of enterprises in the "epidemic" with new response.

There are more than 300 enterprises participating in the competition, and more than 2500 products have been evaluated, which is slightly higher than that in 2019. "We can achieve such results in an epidemic period On the one hand, it reflects the great efforts made by the Organizing Committee of the competition, on the other hand, it also highlights the strong tenacity and firm belief of energy storage and innovation in the enterprise epidemic. ”  Li Bo In his speech, he pointed out that holding the fourth "China fashion fabric design competition" is, first, still full of confidence in the future development of the industry; second, the more difficult and dangerous it is, the more it is necessary to gather the strength of industrial innovation to overcome the difficulties and overcome the adversity.

Xu Shu At the meeting, the textile industry of Keqiao was introduced as a whole, and the steady development of Keqiao in the epidemic period was described from three dimensions of fashion industry, trade export and market cluster. He pointed out that Keqiao focused on the future trend, promoted the fashion industry, and greatly improved the fashion and innovation of the industry. Based on a good industrial foundation and strong development toughness and stamina, Keqiao's foreign trade export in the first half of 2020 has achieved a positive growth, and the turnover of market cluster has achieved a year-on-year growth since May. In the face of the epidemic, Keqiao enterprises quickly adapt to the transformation, and the competitive advantage of cluster development is more prominent.

Chen Chu As one of the world's leading renewable cellulose fiber producers, cedry has always put product research and development, industrial chain cooperation and sustainable development as the top priorities of enterprise development. Focusing on the positioning of "green, science and technology, fashion" in the industry, cedry constantly promotes the synergy and win-win situation of the industrial chain by using new technologies and new combinations, and continuously strengthens the cooperation with partners in all aspects of the industrial chain, so as to enhance the competitiveness and vitality of China's textile industry from fiber function, yarn ratio to fabric design.

Youkesi fiber: creating a better life

This year's event "Youkesi" market application award and "Youkesi" green weaving Award The requirements for the content of Youkesi? Fiber in the products are made. It can be seen from the application area of the products that the silk, cotton, Shutan silk, ramie, Sorona, Lycra, modal, polyester, polyamide, spandex, acrylic, ramie, flax and other products blended with or 100% Youkesi? Fiber have outstanding appearance, handle, texture, color, style and function.

What are the advantages of the performance of UCOS? At the meeting Yan Hui, marketing manager of Saideli company This paper introduces the series products of cedry Youkesi. Among them, UCOS? Bv can be blended or interwoven with cotton, polyester, nylon, acrylic, hemp, wool and other fibers to achieve different styles and functions. Youkesi Antaibal · antibacterial fiber can effectively inhibit bacteria, eliminate peculiar smell, and is safe against allergy. The antibacterial properties of blending with different fibers are still good. The solution coloring process of Youkesi? Cyanine fiber can make the color bright, color fastness good and energy-saving and environmental protection. Seideli Finex fiber generation and recycling fiber is derived from recycled plant clothing and wood sources certified by the international authority. 100% of the bio base can be rapidly degraded. With high strength, good hygroscopicity, skin affinity, antibacterial property, biodegradability and air permeability, cedry Lyocell fiber has a wide range of application prospects in the three terminal fields of textile, including clothing, household and industrial use.

How to improve fabric development? That's what the big guy said

Chen Baojian, chief engineer of national textile products development center Said that the competition has two directions of innovation, is very worthy of praise. First, the innovative performance of eco-friendly fabrics is eye-catching, such as Youke Silk Bv fiber and silk, hemp, Shutan silk and other fibers with the same environmental protection concept, realize the complementary performance advantages of the fiber and strengthen the ecological nature of the fabric. Second, under the influence of the epidemic situation, what kind of innovative technology can not only give new ideas to the fabric, but also reduce the development cost or reduce the pressure of inventory. The highlight fabrics in the competition provide innovative methods with high cost performance. For example, polyester fabric uses its own thermoplastic to do pleat design, the original relatively solemn plain jacquard and cut fabric do some very young printing patterns, which can well broaden the application field, and the combination of corduroy and knitted plush can organically combine fashion and wearability.

"The fashion presentation of the entries confirms our summary of the trend direction. The future trend research will serve as a hub to gather the materials, manufacturers and brands together to overcome the current adverse factors. "   Li Xiaofei, deputy editor in chief of the trend of textile and clothing Talk. At the same time, she also analyzed the "fashion trend of Chinese textile fabrics in autumn and winter 2021 / 2022" published by China Textile Information Center and national textile product development center, and interpreted the lifestyle, consumption market and production of the four themes of "light world", "original space", "fantasy paradise" and "smart play country" under the concept of trend in the post epidemic era The change and trend of product development.

Wu Xuekai, creative director and designer of Jinding award, Shanghai Yiyi Garment Co., Ltd He said that in the big environment, the common feature of enterprises is that they begin to pay attention to the needs of a real market, no longer design for the competition, but in the market, it is really not easy to create a product with a sense of the times and fashion. In the post epidemic era, everything has become very real, people began to pay more attention to the nature of products, starting with a yarn, a pattern, a color, and changing at the source of innovation. In his opinion Youke Silk The sustainable development concept contained in the products and the construction of the inner closed-loop ecological chain of Saideli promote the effective coordinated development of the upstream and downstream of the industrial chain. Through excellent partners and the cooperation and promotion of fabric events, seideli has created a recyclable and sustainable industrial ecosystem, which is particularly worth learning.

Zhao Huizhou, founder, chief designer and Golden Summit designer of eachway fashion group After the epidemic, clothing brands pay more attention to the thinking of brand value and pay attention to the accurate portraits of consumers. She believes that this year's products have improved significantly. First of all, the products have done a good job in the continuation and inheritance of the classic. The application of natural and artificial materials has improved the bone feeling and quality sense of fabrics to different degrees. Secondly, the participating enterprises pay more attention to the sustainability of fabrics than before. She said Youke Silk The fabric of the award was awarded by Youke Silk The interweaving and mixing of natural materials breaks the limitation of its own material characteristics, and finally improves the cost performance and quality sense of products.

Li CHENHONG, deputy director of strategic operation Department of bosden international clothing (China) Co., Ltd She has participated in the evaluation of three consecutive competitions. She said that the fashion and technology performance of the products in this competition are outstanding; the color expression has a stronger control than the previous ones; the understanding and application of products to the trend has improved the landing and quality of products; the blessing of antibacterial and warm keeping functions makes the products closer to the consumer demand. "Materials are the key to bosden's transformation. In the era of consumption upgrading, how to make consumers from buy, buy value to buy cool, need the support of material Youke Silk We see new hope through our efforts. "

"The fabrics evaluated in this competition are outstanding in the control of fashion colors, and also have made progress in product innovation, technology, texture, environmental protection, etc. But it is worth noting that this year's market is relatively special, fabric enterprises may be out of cost considerations, using pure natural materials of fabric products are relatively reduced. "   method Li Chunjiang, design director of national brand é Bahir In the future, the theme of environmental protection is still on the rise, and more consumers are willing to pay for environmental protection. From the source, Sedley has paid attention to environmental protection, which is worthy of learning and attention from the industry and enterprises. This year's works are very comfortable in color application. In addition, in terms of texture and performance, it also gives the fabric an advanced feeling.

Song pingye, design director of evri brand E-commerce Said that the competition's environmental protection and technology products are very eye-catching, many fabrics have a strong story. She believes that the future development direction of fabric enterprises needs to be in line with international standards. Now domestic fabrics are doing well in texture and technology content, only in terms of color, there is more obvious room for progress. "In this competition, I saw many well-known international raw material suppliers, such as seideli, Eastman, etc.   Youke Silk As a key product of seideli, it has excellent performance, good hand feeling and skin adhesion, which can give the fabric a unique feel and a good consumer experience. " She said.

Zhou Jun, executive director of School of art and design, Zhejiang University of Technology It is believed that there are complete categories of products in this competition, and many fabrics are gradually mature and improved in terms of materials and technology. It can be seen that under the diversified market demand, manufacturers can connect with fashion life from their products and continuously improve their comprehensive ability. He stressed that materials are the basis of fabric development, and fabric enterprises should pay attention to the key research of material diversification. “  Youke Silk Fiber coincides with the current consumption concept of health and environmental protection, and its green and sustainable product characteristics are believed to be more widely used in the future

Zhang Hui, research director of Luolai Life Technology Co., Ltd He said that the overall level of the participating works in this competition is relatively high, and many fabrics are bright in the grasp of popular trends, but they are slightly conservative in material selection and technology application. Fabric enterprises can cooperate with more colleges and universities to make product design more bold. "As a brand side, I hope to cooperate with fabric enterprises with the R & D capability of the whole industry chain, and hope that the partners can design from the material structure and other aspects, so that the overall design can be more comprehensive, not limited to the design of some patterns and patterns. I believe that the final product designed in this way will stand out in the market with better competitiveness and difference. "

Zhang Xiaohan, manager of R & D department / Material Department of handu Yishe e-commerce Group Co., Ltd Consumers should pay more attention to the function of products than to the experience of products. This year's participating fabrics have done this well, integrating more weaving techniques, such as the innovative role of waffle, the application of woven fabric technology effect to knitted fabrics, wool like weaving technology, etc., which not only reflects the popular trend, but also strengthens the sense of use. In particular Youke Silk Such new fibers are blended or interwoven with various fibers, which can move consumers to pay attention to environmental protection.

Yan Ming, design director of Shanghai Mingyan Clothing Co., Ltd He said that the use of color of the fabric in the evaluation is very bright, such as rouge color, candy color and other colors with healing function, which can help consumers maintain a happy mood in a conservative and depressed environment.   Youke Silk The use of environmental friendly fiber combined with other innovative techniques and processes is in line with the current simple and practical consumption concept Youke Silk It has its own story, and it catches the demand of consumers to pay attention to the product kernel.

Zhang Liwei, visual director of Dishu Fashion Co., Ltd He said that the embodiment of the color maturity and texture of the participating fabrics made him feel the thinking of the designers in the design of fabrics. The previous color collocation may have paid more attention to the visual impact, but this time, the color of a large part of the fabrics is content and elegant, which makes people feel dazzling and not vulgar. Declaration Youke Silk The performance of the fabric used in the award is particularly outstanding, which is in line with the current consumption trend. It pays attention to the appearance and emphasizes the comfort and wearability at the same time.

Lin Jinliang, founder of door god He said that he was glad to see that some enterprises adopted a series of exhibition methods in this competition, which was very attractive, which was conducive to brand understanding of enterprise product development ideas. A good fabric should have both "appearance" and "talent". Vision is the key to catch consumers' eyes, so serialization is a very good display method. He also said Youke Silk Fiber blended fabrics feel comfortable, but also have a sense of bone, cool, and even very sexy. "We said to listen to a song to hear the ear will be pregnant, the piece touched today Youke Silk It gives me the feeling of double-sided knitting. "

Li Binhong In the conclusion, the competition is not only the platform of product innovation competition, but also the epitome of industrial development. This competition fully embodies three characteristics: a good industrial foundation is a fertile land for enterprise innovation; excellent fiber materials are the premise of product innovation; dynamic market demand is the wind vane of product innovation. Through the professional guidance of China fashion fabric technology innovation alliance, fashion trend research and release alliance and online fashion training courses, China Textile Information Center and national textile product development center have significantly improved the ability of participating enterprises to grasp the fashion trend and market demand. In addition to increasing the application of sustainable fiber materials and the development of functional products, the participating enterprises mainly focus on two dimensions: one is to improve the quality of basic products; the other is to grasp the fashion degree with more sense of propriety. In the face of the uncertain economic situation under the epidemic situation, only with the continuous optimization of innovation management system and continuous improvement of collaborative innovation ability can enterprises win the market voice and realize sustainable development.

The jury finally decided Gold Award, silver award, bronze award, Fashion Color Award, innovation and technology award, Yukos? Market Application Award, and UCOS? Green weaving award And other awards. It is reported that the winners of the competition will be announced on the official wechat of "Chinese popular fabrics" and relevant media in September, and the award ceremony and award-winning products exhibition will be held in Keqiao in October.


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